Matt A. Harrelson

PRINCIPIA WEALTH ADVISORY

Fort Worth, TX 76177

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CRD#: 5494198

Professional summary

Matt Allen Harrelson, CFP®, who also goes by Matt Harrelson, is a registered financial advisor currently at PRINCIPIA WEALTH ADVISORY, LLC located in Fort Worth, Texas.

Matt is registered as an IAR (Investment Advisor Representative) and started their career in finance in 2008. Matt has worked at 8 firms and has passed the Series 63, Series 65, Series 66 and Series 7 exams.

Question & Answer

Are you a "fiduciary"?

Yes

Aliases

Matt Harrelson

Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

The advisor shows no other business activity.

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Matt Allen Harrelson's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

Certified licenses

Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®

CFP^®

Certified Financial Planner

Experience

Current

February 1, 2024 - Present

PRINCIPIA WEALTH ADVISORY, LLC

Office #1: 9800 Hillwood Pkwy Ste 140, Fort Worth, TX 76177

RIA

CRD#: 152678

Fort Worth, TX

Past

September 25, 2023 - December 19, 2023

SCHWAB WEALTH ADVISORY, INC.

RIA

CRD#: 159035

Westlake, TX

Past

September 1, 2023 - January 10, 2024

CHARLES SCHWAB & CO., INC.

CRD#: 5393

Westlake, TX

Past

August 18, 2023 - January 10, 2024

CHARLES SCHWAB & CO., INC.

RIA

CRD#: 5393

Westlake, TX

Past

March 30, 2022 - September 1, 2023

TD AMERITRADE, INC.

CRD#: 7870

Westlake, TX

Past

January 22, 2022 - October 14, 2022

TD AMERITRADE, INC.

RIA

CRD#: 7870

Westlake, TX

Past

November 9, 2017 - December 31, 2017

TD AMERITRADE, INC.

RIA

CRD#: 7870

FORT WORTH, TX

Past

November 9, 2017 - September 7, 2023

TD AMERITRADE INVESTMENT MANAGEMENT, LLC

RIA

CRD#: 111514

Westlake, TX

Past

November 9, 2017 - December 31, 2017

TD AMERITRADE, INC.

CRD#: 7870

FORT WORTH, TX

Past

April 16, 2013 - October 4, 2017

STRATEGIC ADVISERS LLC

RIA

CRD#: 104555

WESTLAKE, TX

Past

July 1, 2010 - October 3, 2017

FIDELITY BROKERAGE SERVICES LLC

CRD#: 7784

WESTLAKE, TX

Past

May 27, 2008 - October 28, 2008

EQUITABLE ADVISORS, LLC

RIA

CRD#: 6627

DALLAS, TX

Past

March 19, 2008 - October 28, 2008

EQUITABLE ADVISORS, LLC

CRD#: 6627

DALLAS, TX

Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".

PRINCIPIA WEALTH ADVISORY, LLC

CRD#: 152678 / SEC#: 801-127042

RIA

Registered Investment Advisory firm - (12/15/2022 Approved)

Texas

Registered Investment Advisory firm - (12/19/2022 Terminated)

Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR

means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.

Highlighted states indicate IAR registrations

IAR

Texas
(2/1/2024)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

State Security Law Exam

Series 63

Date: 5/23/2022

Uniform Securities Agent State Law Examination

State Security Law Exam

IAR

Series 65

Date: 8/13/2012

Uniform Investment Adviser Law Examination

State Security Law Exam

IAR

Series 66

Date: 5/19/2008

Uniform Combined State Law Examination

General Industry/Product Exam

Series 7

Date: 3/18/2008

General Securities Representative Examination

Current Firm

PRINCIPIA WEALTH ADVISORY, LLC

CRD#: 152678 / SEC#: 801-127042

RIA

Registered Investment Advisory firm - (12/15/2022 Approved)

Texas

Registered Investment Advisory firm - (12/19/2022 Terminated)

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Contact information

Main Address

13355 Noel Rd. Ste 1100, Dallas, TX 75240

Mailing Address

13355 Noel Rd. Ste 1100, Dallas, TX 75240

Phone number

(214) 775-0899

Established

Firm type

Fiscal year end

# of Employees

SEC notice filing (2 States and Territories)

Documents

Customer Relationship Summary (CRS / SEC)

Latest Form ADV

Part 2 Brochures

FORM ADV PART 2A (3/28/2025)

Regulatory assets under management

Total Number of Accounts	736
AUM (Assets Under Management)	$ 190,000,000

Red Flags

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

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Matt A. Harrelson

Professional summary

Question & Answer

Aliases

Other business activities

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Matt Allen Harrelson's CRS (Customer Relationship Summary).

Certified licenses

Experience

SCHWAB WEALTH ADVISORY, INC.

CHARLES SCHWAB & CO., INC.

CHARLES SCHWAB & CO., INC.

TD AMERITRADE, INC.

TD AMERITRADE, INC.

TD AMERITRADE, INC.

TD AMERITRADE INVESTMENT MANAGEMENT, LLC

TD AMERITRADE, INC.

STRATEGIC ADVISERS LLC

FIDELITY BROKERAGE SERVICES LLC

EQUITABLE ADVISORS, LLC

EQUITABLE ADVISORS, LLC

Primary Firm SEC Registration

PRINCIPIA WEALTH ADVISORY, LLC

State Registrations and Notice Filings

Exams

Series 63

Date: 5/23/2022

Series 65

Date: 8/13/2012

Series 66

Date: 5/19/2008

Series 7

Date: 3/18/2008

Current Firm

PRINCIPIA WEALTH ADVISORY, LLC

Contact information

SEC notice filing (2 States and Territories)

Documents

Part 2 Brochures

Regulatory assets under management

Red Flags

Company Information

PRINCIPIA WEALTH ADVISORY, LLC

TRUST BUT VERIFY

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