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Julianne Hertel

CORNERSTONE PLANNING GROUP
Worcester, MA
·CRD# 5334874·19 years experience

Professional Summary

Julianne Hertel, who also goes by Julianne Dahrooge, is a registered financial advisor currently at CORNERSTONE PLANNING GROUP located in Worcester, Massachusetts. Julianne is registered as an IAR (Investment Advisor Representative) and started their career in finance in 2007. Julianne has worked at 3 firms and has passed the Series 65, Series 63, SIE and Series 6 exams.

At a Glance

Always Fiduciary

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

Julianne Dahrooge

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Years of Experience

19 years in the financial services industry

Current & Past Employments

CORNERSTONE PLANNING GROUP·CRD# 307189
RIA
12 East Worcester Street, Worcester, MA 01604
April 2, 2026 - Present
EAGLE STRATEGIES LLC·CRD# 110826
RIA
Worcester, MA
September 26, 2011 - March 20, 2026
NYLIFE SECURITIES LLC·CRD# 5167
BD
Worcester, MA
August 28, 2007 - March 20, 2026

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Current Firm

CP
CORNERSTONE PLANNING GROUP

ALLEN FINANCIAL GROUP | STRATA CAPITAL | SOUTHERN CAPITAL | LUNA FINANCIAL GROUP | HORIZON WEALTH STRATEGIES, LLC | HIGHLIFT FINANCIAL | CORNERSTONE PLANNING GROUP INC. | CORNERSTONE PLANNING GROUP | CAMBIUM STRATEGIES | ANGLE + FIFTH

CRD#: 307189 / SEC#: 801-118222
RIA
Registered Investment Advisory firm - SEC (3/13/2020 Approved)

Contact Information

Main Address

350 Passaic Avenue Suite 201, Fairfield, NJ 07004

Phone Number

(973) 487-3220

# of Employees

21

SEC notice filing (16 States and Territories)

Registered to provide investment advisory services in 16 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

FORM ADV PART 2A (3/10/2026)

Regulatory Assets Under Management

Total Number of Accounts

3,043

AUM (Assets Under Management)

$951,848,121

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Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

[INSURANCE BROKERING; APPOINTED WITH OUTSIDE CARRIERS FOR THE PURPOSE OF BROKERING NON-REGISTERESD INSURANCE PRODUCTS; 1700 WEST PARK DRIVE, 2ND FLOOR, WESTBOROUGH, MA 01581; START DATE 03/2012; ROLE/TITLE: INSURANCE BROKER; INVESTMENT RELATED] [Broken Tail Rescue, Inc.; I foster homeless dogs for Broken Tail Rescue, Inc. I take care of them in my home until the rescue finds a suitable adopter. Volunteer/Foster Home for Animal Rescue Organization; PO Box 60296, Worcester MA 01606; Start Date 07/2012; Role/Title: Volunteer; Not Investment Related; 20 hours per month; 0 hours per month during securities trading hours] [OPERATING UNDER THE DBA NAME OF DREAM BIG WEALTH STRATEGIES, LLC FOR THE PURPOSE OF SELLING NEW YORK LIFE PRODUCTS AND SERVICES AS WELL AS BROKERING NON-REGISTERED INSURANCE PRODUCTS; INVESTMENT RELATED; OWNER; Worcester, MA; START DATE: 06.2020] [Million Dollar Round Table - Committee Member; chairperson of the MDRT Communications Committee.; 325 West Tuohy Ave, Park Ridge, IL 60068; Start Date 09/2019; Role/Title: Committee Chair; Not Investment Related; 5 hours per month; 1 hours per month during securities trading hours;Organize events relative to MDRT members in the Northeast, participate in conference calls] [Office Sub-Lease; rent one of the office's in my detached office suite to another company.; 12 East Worcester St, Worcester MA 01604; Start Date 08/2020; Role/Title: Leasor; Not Investment Related; 1 hours per month; 0 hours per month during securities trading hours] [MDRT Foundation; The MDRT (Million Dollar Roundtable) Foundation is a 501(c)3 that is linked with MDRT. I will be a member of the Board of Trustees.; 325 West Tuohy Ave, Park Ridge, IL 60068; Start Date 09/2022; Role/Title: Board Member; Not Investment Related; 5 hours per month; 1 hours per month during securities trading hours; Participate in board meetings regarding direction of the Foundation. Serve as Liaison to Committees] [Safe Exit Initiative; Safe Exit Initiative (formerly LIFT) is a non-profit organization in Worcester, Massachusetts that is committed to ending the sex trade by providing resources and exit strategies to victims of trafficking.; 316 Lincoln Street, Worcester MA 01605; Start Date 05/2023; Role/Title: Board Member; Not Investment Related; 3 hours per month; 0 hours per month during securities trading hours][Notary Public; Provide notary services; 12 East Worcester St, Worcester MA 01604; Start Date 10/2024; Role/Title: Notary Public; Investment Related; .5 hours per month; .5 hours per month during securities trading hours]

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
CP
CORNERSTONE PLANNING GROUP

ALLEN FINANCIAL GROUP | STRATA CAPITAL | SOUTHERN CAPITAL | LUNA FINANCIAL GROUP | HORIZON WEALTH STRATEGIES, LLC | HIGHLIFT FINANCIAL | CORNERSTONE PLANNING GROUP INC. | CORNERSTONE PLANNING GROUP | CAMBIUM STRATEGIES | ANGLE + FIFTH

CRD#: 307189 / SEC#: 801-118222
RIA
Registered Investment Advisory firm - SEC (3/13/2020 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
IAR
Massachusetts
(4/2/2026)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 65 — Uniform Investment Adviser Law Examination

Passed Sep 2011About the Series 65 exam

Series 63 — Uniform Securities Agent State Law Examination

Passed Sep 2007About the Series 63 exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 6 — Investment Company Products/Variable Contracts Representative Examination

Passed Aug 2007About the Series 6 exam

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CRS (Client Relationship Summary) - RIA

Click below to view Julianne Hertel's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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