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Donald Ray Lilly Iii

SEQUENT PLANNING
Salem, VA
·CRD# 5331918·19 years experience

Professional Summary

Donald Ray Lilly III, who also goes by Don Ray Lilly III, Donnie Ray Lilly III, Donald Ray Lilly Iii, is a registered financial advisor currently at SEQUENT PLANNING, LLC located in Salem, Virginia. Donald is registered as an IAR (Investment Advisor Representative) and started their career in finance in 2007. Donald has worked at 5 firms and has passed the Series 65, Series 63, SIE, Series 6 and Series 26 exams.

At a Glance

Always Fiduciary

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

Don Ray Lilly Iii, Donnie Ray Lilly Iii, Donald Ray Lilly Iii

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Videos & Posts

This advisor has not added any videos or posts yet.

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Years of Experience

19 years in the financial services industry

Current & Past Employments

SEQUENT PLANNING, LLC·CRD# 160381
RIA
2820 Keagy Road, Salem, VA 24153
January 2, 2026 - Present
OSAIC WEALTH, INC.·CRD# 23131
RIA
Salem, VA
June 14, 2024 - December 31, 2025
OSAIC WEALTH, INC.·CRD# 23131
BD
Salem, VA
June 14, 2024 - December 31, 2025
SECURITIES AMERICA ADVISORS, INC.·CRD# 110518
RIA
Salem, VA
February 19, 2019 - June 14, 2024
SECURITIES AMERICA, INC.·CRD# 10205
BD
Salem, VA
February 19, 2019 - June 14, 2024
MUTUAL OF OMAHA INVESTOR SERVICES, INC.·CRD# 611
RIA
Roanoke, VA
August 7, 2013 - February 28, 2017
MUTUAL OF OMAHA INVESTOR SERVICES, INC.·CRD# 611
BD
Roanoke, VA
July 30, 2007 - February 28, 2017

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Current Firm

SP
SEQUENT PLANNING, LLC

ELEVUS | UNION PLANNING CENTER | SEQUENT PLANNING, LLC | FUTURITY FIRST WEALTH MANAGEMENT

CRD#: 160381 / SEC#: 801-113971
RIA
Registered Investment Advisory firm - SEC (9/10/2018 Approved)
Arizona
Registered Investment Advisory firm - Arizona (9/27/2018 Terminated)
Florida
Registered Investment Advisory firm - Florida (9/27/2018 Terminated)
Iowa
Registered Investment Advisory firm - Iowa (10/1/2018 Terminated)
Louisiana
Registered Investment Advisory firm - Louisiana (9/27/2018 Terminated)
Maryland
Registered Investment Advisory firm - Maryland (10/12/2018 Terminated)
Michigan
Registered Investment Advisory firm - Michigan (9/28/2018 Terminated)
Nebraska
Registered Investment Advisory firm - Nebraska (9/27/2018 Terminated)
Nevada
Registered Investment Advisory firm - Nevada (10/31/2018 Terminated)
New Jersey
Registered Investment Advisory firm - New Jersey (10/2/2018 Terminated)
North Carolina
Registered Investment Advisory firm - North Carolina (9/27/2018 Terminated)
Ohio
Registered Investment Advisory firm - Ohio (9/27/2018 Terminated)
Oregon
Registered Investment Advisory firm - Oregon (9/27/2018 Terminated)
Texas
Registered Investment Advisory firm - Texas (9/27/2018 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

Contact Information

Main Address

8807 Indian Hills Drive, Omaha, NE 68114

Phone Number

(402) 953-3544

# of Employees

102

SEC notice filing (41 States and Territories)

Registered to provide investment advisory services in 41 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

SEQUENT PLANNING LLC ADV PART 2A FIRM BROCHURE (8/14/2026)

Regulatory Assets Under Management

Total Number of Accounts

6,015

AUM (Assets Under Management)

$589,473,003

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Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

FUTURITY FIRST INSURANCE GROUP POSITION: Managing Director NATURE: Insurance Sales INVESTMENT RELATED: Yes NUMBER OF HOURS: 200 SECURITIES TRADING HOURS: 200 START DATE: 03/01/2017 ADDRESS: 2820 Keagy Road, Salem VA 24153, United States DESCRIPTION: Insurance Sales

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
SP
SEQUENT PLANNING, LLC

ELEVUS | UNION PLANNING CENTER | SEQUENT PLANNING, LLC | FUTURITY FIRST WEALTH MANAGEMENT

CRD#: 160381 / SEC#: 801-113971
RIA
Registered Investment Advisory firm - SEC (9/10/2018 Approved)
Arizona
Registered Investment Advisory firm - Arizona (9/27/2018 Terminated)
Florida
Registered Investment Advisory firm - Florida (9/27/2018 Terminated)
Iowa
Registered Investment Advisory firm - Iowa (10/1/2018 Terminated)
Louisiana
Registered Investment Advisory firm - Louisiana (9/27/2018 Terminated)
Maryland
Registered Investment Advisory firm - Maryland (10/12/2018 Terminated)
Michigan
Registered Investment Advisory firm - Michigan (9/28/2018 Terminated)
Nebraska
Registered Investment Advisory firm - Nebraska (9/27/2018 Terminated)
Nevada
Registered Investment Advisory firm - Nevada (10/31/2018 Terminated)
New Jersey
Registered Investment Advisory firm - New Jersey (10/2/2018 Terminated)
North Carolina
Registered Investment Advisory firm - North Carolina (9/27/2018 Terminated)
Ohio
Registered Investment Advisory firm - Ohio (9/27/2018 Terminated)
Oregon
Registered Investment Advisory firm - Oregon (9/27/2018 Terminated)
Texas
Registered Investment Advisory firm - Texas (9/27/2018 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
IAR
Virginia
(1/2/2026)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 65 — Uniform Investment Adviser Law Examination

Passed Jul 2013About the Series 65 exam

Series 63 — Uniform Securities Agent State Law Examination

Passed Jul 2007About the Series 63 exam

SIE — Securities Industry Essentials Examination

Passed Feb 2017About the SIE exam

Series 6 — Investment Company Products/Variable Contracts Representative Examination

Passed Jul 2007About the Series 6 exam

Series 26 — Investment Company Products/Variable Contracts Principal Examination

Passed Jan 2008About the Series 26 exam

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CRS (Client Relationship Summary) - RIA

Click below to view Donald Ray Lilly III's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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