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Joseph Ellis

Joseph Ellis

CFP®
DIVERSIFY ADVISORY SERVICES
San Diego, CA
·CRD# 5288068·20 years registered

Professional Summary

Joseph Ellis, CFP®, who also goes by Dr Joe Ellis, Dr Joseph Ellis, Joe Ellis, is a registered financial advisor currently at DIVERSIFY ADVISORY SERVICES, LLC located in San Diego, California and DFPG INVESTMENTS, LLC located in San Jose, California. Joseph is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2007. Joseph has worked at 9 firms and has passed the Series 66, SIE and...

At a Glance

Advisory Accounts Only

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

Dr Joe Ellis, Dr Joseph Ellis, Joe Ellis

Blog Corner

More Resources

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Videos & Posts

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Credentials

CFP®
Certified Financial PlannerSince 2011

Years of Experience

20 years registered in the securities industry

Current & Past Employments

Current

DIVERSIFY ADVISORY SERVICES, LLCCurrent·CRD# 326060
RIA
1. 401 West A Street Suite 200, San Diego, CA 921012. 1764 The Alameda, San Jose, CA 95126
December 22, 2023 - Present
DFPG INVESTMENTS, LLCCurrent·CRD# 155576
BD
1764 The Alameda, San Jose, CA 95126
December 16, 2015 - Present

Past

DFPG INVESTMENTS, LLCPast·CRD# 155576
RIA
San Diego, CA
January 3, 2017 - February 9, 2024
SECURITIES AMERICA ADVISORS, INC.Past·CRD# 110518
RIA
San Diego, CA
February 12, 2015 - December 18, 2015
SECURITIES AMERICA, INC.Past·CRD# 10205
BD
San Diego, CA
February 10, 2015 - December 18, 2015
PARK AVENUE SECURITIES LLCPast·CRD# 46173
BD
San Diego, CA
November 18, 2014 - December 10, 2014
FIRST ALLIED ADVISORY SERVICES, INC.Past·CRD# 137888
RIA
San Jose, CA
January 31, 2014 - September 17, 2014
FIRST ALLIED SECURITIES, INC.Past·CRD# 32444
BD
San Jose, CA
February 6, 2014 - September 11, 2014
MSI FINANCIAL SERVICES, INC.Past·CRD# 14251
RIA
San Diego, CA
April 4, 2007 - February 13, 2012
MSI FINANCIAL SERVICES, INC.Past·CRD# 14251
BD
San Diego, CA
March 13, 2007 - February 13, 2012
METROPOLITAN LIFE INSURANCE COMPANYPast·CRD# 4095
BD
San Diego, CA
March 13, 2007 - July 9, 2007

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Current Firm

DA
DIVERSIFY ADVISORY SERVICES, LLC

ADVANCED WEALTH STRATEGIES GROUP | WESTRIDGE WEALTH STRATEGIES | WESTERMAN FINANCIAL | THS PRIVATE FAMILY OFFICE | THE CRESTWELL GROUP | SPARK FINANCIAL SERVICE | SERRATELLI FINANCIAL GROUP | ROCKY MOUNTAIN WEALTH ADVISORS | RIVER FINANCIAL GROUP | RESILIENT WEALTH MANAGEMENT | PROVIDENCE WEALTH ADVISORS | PLATINUM WEALTH GROUP | PATTERSON FINANCIAL SOLUTIONS | PARKVIEW WEALTH ADVISORS | NUCLEUS FINANCIAL GROUP | MINSKY FINANCIAL GROUP, LLC | MARCH FORWARD | LONGHORN FINANCIAL | LIVE OAK INVESTMENT PARTNERS | KLK CAPITAL MANAGEMENT, LLC | KEY ADVISORS WEALTH MANAGEMENT LLC | INVENTA WEALTH ADVISORS | INPAC WEALTH | ICONA WEALTH | HARDING FINANCIAL & INSURANCE | GROVE WEALTH ADVISORS | GRIFFIN WEALTH PARTNERS | GRADY CAPITAL GROUP | GOMEZ CORP | GLOBAL WEALTH PARTNERS, INC. | GLIDE FINANCIAL GROUP | GEN 1 FINANCIAL | FULCRUM INVESTMENT SERVICES | FIRST FINANCIAL CENTER OF DALLAS | FINANCIAL RESOURCES INC. | EVERGREEN ADVISOR GROUP | DIVERSIFY, INC. | DIVERSIFY ADVISORY SERVICES, LLC | DIVERSIFY ADVISOR NETWORK | DARK HORSE PRIVATE WEALTH | CITY CENTER WEALTH ADVISORS | CIPOLLA FINANCIAL ADVISORS | CAPATA FINANCIAL | BUTLER FINANCIAL ADVISORS | BRIDGE EQUITIES | BOSTON WEALTH ADVISOR GROUP | ASHLAND PACIFIC | ANIMAS CAPITAL MANAGEMENT LLC

CRD#: 326060 / SEC#: 801-128675
RIA
Registered Investment Advisory firm - SEC (8/31/2023 Approved)

Contact Information

Main Address

10876 S River Front Pkwy Suite 600, South Jordan, UT 84095

Phone Number

(801) 890-7577

# of Employees

206

SEC notice filing (51 States and Territories)

Registered to provide investment advisory services in 51 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

DAS WRAP BROCHURE (3/18/2026)

Regulatory Assets Under Management

Total Number of Accounts

12,951

AUM (Assets Under Management)

$4,648,787,397

Accountant Surprise Examination Report

Filing DateForm ADV-E CoverForm ADV-E Report
10/14/2026Cover PageReport
01/09/2026Cover PageReport
09/25/2024Cover PageReport

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Other business activities

Information obtained from regulatory filings. Advisors can request corrections through their firm or regulator.

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

1. Global Wealth Partners Insurance Services; Non-Investment Related; San Diego, CA; Insurance; Agent; 4/2007; 15% during business hours; Sale and maintenance of fixed insurance products 2. Joseph Ellis, Tax Preparation; Non-Investment Related; San Diego, CA; Tax Preparation; Owner; 01/2011; 10% during business hours; Tax preparation and representation before the IRS as enrolled agent 3. Joseph Ellis, Notary; Non-Investment Related; San Diego, CA; Notary Services; Owner; 10/2014; 1% during business hours; Notary Services 4. Dr. Joseph Ellis; Non-Investment Related; San Diego, CA; Public Speaking; Owner; 07/2017; 5% during business hours; Public speaking mainly on injury and medical solutions. Authoring new book on running injuries. 5. Joseph Ellis - Real Estate; Non-Investment Related; San Diego, CA; Real Estate; Owner; 07/2017; 1% during business hours; Real estate advisory. Includes advising, purchasing, and selling real property as well as loans. 6. Robles Bioceutics- https://roblesbioceutics.com/; Fractional CFO; Developing a new stem cell dermatological solution for damaged skin. 3% during business hours; complensation- Stock.

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
DA
DIVERSIFY ADVISORY SERVICES, LLC

ADVANCED WEALTH STRATEGIES GROUP | WESTRIDGE WEALTH STRATEGIES | WESTERMAN FINANCIAL | THS PRIVATE FAMILY OFFICE | THE CRESTWELL GROUP | SPARK FINANCIAL SERVICE | SERRATELLI FINANCIAL GROUP | ROCKY MOUNTAIN WEALTH ADVISORS | RIVER FINANCIAL GROUP | RESILIENT WEALTH MANAGEMENT | PROVIDENCE WEALTH ADVISORS | PLATINUM WEALTH GROUP | PATTERSON FINANCIAL SOLUTIONS | PARKVIEW WEALTH ADVISORS | NUCLEUS FINANCIAL GROUP | MINSKY FINANCIAL GROUP, LLC | MARCH FORWARD | LONGHORN FINANCIAL | LIVE OAK INVESTMENT PARTNERS | KLK CAPITAL MANAGEMENT, LLC | KEY ADVISORS WEALTH MANAGEMENT LLC | INVENTA WEALTH ADVISORS | INPAC WEALTH | ICONA WEALTH | HARDING FINANCIAL & INSURANCE | GROVE WEALTH ADVISORS | GRIFFIN WEALTH PARTNERS | GRADY CAPITAL GROUP | GOMEZ CORP | GLOBAL WEALTH PARTNERS, INC. | GLIDE FINANCIAL GROUP | GEN 1 FINANCIAL | FULCRUM INVESTMENT SERVICES | FIRST FINANCIAL CENTER OF DALLAS | FINANCIAL RESOURCES INC. | EVERGREEN ADVISOR GROUP | DIVERSIFY, INC. | DIVERSIFY ADVISORY SERVICES, LLC | DIVERSIFY ADVISOR NETWORK | DARK HORSE PRIVATE WEALTH | CITY CENTER WEALTH ADVISORS | CIPOLLA FINANCIAL ADVISORS | CAPATA FINANCIAL | BUTLER FINANCIAL ADVISORS | BRIDGE EQUITIES | BOSTON WEALTH ADVISOR GROUP | ASHLAND PACIFIC | ANIMAS CAPITAL MANAGEMENT LLC

CRD#: 326060 / SEC#: 801-128675
RIA
Registered Investment Advisory firm - SEC (8/31/2023 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing securities offerings such as stocks, bonds, and mutual funds through a broker-dealer.
RR
Arizona
(5/11/2023)
RR
California
(12/16/2015)
IAR
California
(12/22/2023)
RR
Florida
(2/18/2019)
RR
Hawaii
(11/1/2023)
RR
Illinois
(12/6/2018)
RR
Maryland
(12/7/2018)
RR
Nevada
(9/30/2019)
RR
Oregon
(1/15/2021)
RR
Tennessee
(2/16/2022)
RR
Texas
(6/10/2021)
IAR
Texas
(12/22/2023)
RR
Utah
(10/29/2025)
RR
Virginia
(2/24/2021)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.Note:This rule does not apply to broker-dealer activity.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 66 — Uniform Combined State Law Examination

Passed Nov 2006About the Series 66 exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 7 — General Securities Representative Examination

Passed Mar 2007About the Series 7 exam
FINRA
SRO Registrations

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CRS (Client Relationship Summary) - RIA

Click below to view Joseph Ellis's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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