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JL

Jonathan Edward Lohr

CFP®
ADVISORY ALPHA
HOLLAND, MI
·CRD# 5217936·9 years experience

Professional Summary

Jonathan Edward Lohr, CFP® is a registered financial advisor currently at ADVISORY ALPHA, LLC located in Holland, Michigan. Jonathan is registered as an IAR (Investment Advisor Representative) and started their career in finance in 2017. Jonathan has worked at 1 firm.

At a Glance

Always Fiduciary

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

There are no additional aliases reported.

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Videos & Posts

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Credentials

CFP®
Certified Financial Planner

Years of Experience

9 years in the financial services industry

Current & Past Employments

ADVISORY ALPHA, LLC·CRD# 158282
RIA
348 S Waverly Rd Suite 100, Holland, MI 49423
April 7, 2017 - Present

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Current Firm

AA
ADVISORY ALPHA, LLC

ADVISORY ALPHA | SUDDENLY SINGLE WEALTH MANAGEMENT | SCHIPPER & OSTERINK | MONEY TALES FINANCIAL | FINANCIAL TRANSITIONS LTD. | FINANCIAL DECISIONS | ESTATE DOCTOR | CONGER WEALTH MANAGEMENT | CASE WEALTH MANAGEMENT | ADVISORY ALPHA, LLC

CRD#: 158282 / SEC#: 801-72499
RIA
Registered Investment Advisory firm - SEC (6/14/2011 Approved)

Contact Information

Main Address

348 S Waverly Rd Suite 100, Holland, MI 49423

Phone Number

(866) 530-1400

# of Employees

66

SEC notice filing (49 States and Territories)

Registered to provide investment advisory services in 49 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

ADVISORY ALPHA, LLC ADV PART 2A (3/31/2026)

Regulatory Assets Under Management

Total Number of Accounts

24,401

AUM (Assets Under Management)

$4,373,624,090

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Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

NAME: UNIVERSAL FINANCIAL CONSULTING GROUP LLC; INVESTMENT RELATED: NO; ADDRESS: 11205 WILD POND DR NE, ROCKFORD, MI 49341; POSITION: SOLE MEMBER; START DATE: 09/2014; HOURS PER MONTH:10; HOURS PER MONTH DURING TRADING: 0; DUTIES:BOOK KEEPING AND REPORTING

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
AA
ADVISORY ALPHA, LLC

ADVISORY ALPHA | SUDDENLY SINGLE WEALTH MANAGEMENT | SCHIPPER & OSTERINK | MONEY TALES FINANCIAL | FINANCIAL TRANSITIONS LTD. | FINANCIAL DECISIONS | ESTATE DOCTOR | CONGER WEALTH MANAGEMENT | CASE WEALTH MANAGEMENT | ADVISORY ALPHA, LLC

CRD#: 158282 / SEC#: 801-72499
RIA
Registered Investment Advisory firm - SEC (6/14/2011 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
IAR
Michigan
(4/7/2017)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

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CRS (Client Relationship Summary) - RIA

Click below to view Jonathan Edward Lohr's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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