RL
Robert Lawrence
CETERA INVESTMENT ADVISERS LLC
BEAR CREEK VILLAGE, PA
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CRD#: 5133853
RL
Professional summary
Robert Lawrence, CFP® is a registered financial advisor currently at CETERA INVESTMENT ADVISERS LLC located in Bear Creek Village, Pennsylvania and CETERA WEALTH SERVICES, LLC located in Wilkes-barre, Pennsylvania.
Robert is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2006. Robert has worked at 4 firms and has passed the Series 63, SIE and Series 7 exams.
Question & Answer
Are you a "fiduciary"?
Yes
Aliases
None
Other business activities
Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
1) 106 S Main St - Rental Property~106 S Main St~Wilkes-Barre~PA~18701~Rental Property Owner/Management~Owner/Sole Proprietor~1/1/1988~1hrs~0hrs~owner-rental property 2) Bay Area Solutions for Improvement~106 S Main St~Wilkes-Barre~PA~18701~Rental Property Owner/Management~Owner/Sole Proprietor~1/1/2005~1hrs~0hrs~Owner-rental property 3) Klas/Kala~106 South Main St~Wilkes Barre~PA~18701~Rental Property Owner/Management~Owner/Sole Proprietor~1/1/1996~4hrs~0hrs~Owner-Wendy's locations-rental property 4) Lawrence, Cable and Company, LLP~106 S Main St~Wilkes-Barre~PA~18701~Tax Preparation/Accounting~Accountant/Bookkeeper~1/1/1986~40hrs~35hrs~Acctg & tax prep (partner) 5) Quality Served First, Inc - Wendy's~106 S Main St~Wilkes-Barre~PA~18701~Restaurant Owner/Manager/Employee~Treasurer/Comptroller~1/1/1996~1hrs~0hrs~Treasurer of company 6) QSF, Inc Wendys~106 South Main St~Wilkes_Barre~PA~18701~Restaurant Owner~Member of the Board of Directors~6/1/1996~6hrs~3hrs~Board Over - View 7) Wilkes-Barre Rotary Club~77 East Market Street~Wilkes-Barre~PA~18701~Nonprofit~Director/Officer1/1/1978~2hrs Treasurer 8) K and L Partnership~10 Downs Drive, Plains~Plains~PA~18705~Rental Property~Owner~4/15/2017~1hrs~0hrs~managerial 9) STRATEGIC PERSONAL FINANCIAL MANAGEMENT LLC POSITION: Owner NATURE: New name and entity INVESTMENT RELATED: Yes NUMBER OF HOURS: 120 SECURITIES TRADING HOURS: 120 START DATE: 08/16/2021 ADDRESS: 106 S Main St, Wilkes-Barre PA 18701 DESCRIPTION: Owner and operator. 10) SEA CLOISTERS ON HILTON HEAD HOA POSITION: Treasurer NATURE: Treasurer- Review financial statements of the management company on the HOA; Review financial statements for the Board INVESTMENT RELATED: No NUMBER OF HOURS: 2 SECURITIES TRADING HOURS: 0 START DATE: 08/25/2022 ADDRESS: 106 S Main St, Wilkes-Barre PA 18701 DESCRIPTION: Review financial statements for the Board 11) KELA LLC POSITION: Owner NATURE: Owner of land next to Wendy's restaurant in Dallas, Pa INVESTMENT RELATED: No NUMBER OF HOURS: 0 SECURITIES TRADING HOURS: 0 START DATE: 12/31/2023 ADDRESS: 106 S Main St, Wilkes-Barre PA 18701 DESCRIPTION: none 12) KLAS-GP, INC POSITION: owner NATURE: 1% general partner in a limited partnership w/ Wendy's restaurant locations INVESTMENT RELATED: No NUMBER OF HOURS: 0 SECURITIES TRADING HOURS: 0 START DATE: 06/06/2002 ADDRESS: 106 S Main St, Wilkes-Barre PA 18701 DESCRIPTION: Owner 13) ADVERTISING OUTSOURCING SERVICES LLC POSITION: Owner NATURE: Provides Ads for newspapers INVESTMENT RELATED: No NUMBER OF HOURS: 0 SECURITIES TRADING HOURS: 0 START DATE: 12/31/2020 ADDRESS: 106 S Main St, Wilkes-Barre PA 18701 DESCRIPTION: None 14) QSFSA LLC POSITION: Owner NATURE: Wendy's Restaurant in Clarks Summit, Pa INVESTMENT RELATED: No NUMBER OF HOURS: 0 SECURITIES TRADING HOURS: 0 START DATE: 12/31/2023 ADDRESS: 106 S Main St, Wilkes-Barre PA 18701 DESCRIPTION: Owner 15) ALEXANDERIAN - LAWRENCE PARTNERSHIP POSITION: Owner NATURE: Owns Wendy's Restaurant in Dallas, Pa INVESTMENT RELATED: No NUMBER OF HOURS: 0 SECURITIES TRADING HOURS: 0 START DATE: 12/29/2019 ADDRESS: 106 S Main St, Wilkes-Barre PA 18701 DESCRIPTION: Owner 16) KALA-GP, INC POSITION: Owner - 50% NATURE: the 1% general partner in a limited partnership which owns the land and building for Wendy's Restaurant INVESTMENT RELATED: No NUMBER OF HOURS: 0 SECURITIES TRADING HOURS: 0 START DATE: 12/31/2005 ADDRESS: 106 S Main St, Wilkes-Barre PA 18701 DESCRIPTION: none 17) DYNAMIC FRAMEWORKS LLC POSITION: Owner NATURE: Ads for newspapers INVESTMENT RELATED: No NUMBER OF HOURS: 0 SECURITIES TRADING HOURS: 0 START DATE: 12/31/2020 ADDRESS: 106 S Main St, Wilkes-Barre PA 18701 DESCRIPTION: none - owner 18) QUALITY SERVED FAST II, INC POSITION: Owner NATURE: Wendy's Restaurant in Pa. review of operations and financial reporting INVESTMENT RELATED: No NUMBER OF HOURS: 2 SECURITIES TRADING HOURS: 0 START DATE: 12/31/2005 ADDRESS: 106 S Main St, Wilkes-Barre PA 18701 DESCRIPTION: Part owner.
CRS (Client Relationship Summary) - RIA
Click below to view Robert Lawrence's CRS (Customer Relationship Summary).
Certified licenses
Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
CFP®
Start date: 1989
Experience
Current
September 5, 2025 - Present
CETERA INVESTMENT ADVISERS LLC
RIA
CRD#: 105644
BEAR CREEK VILLAGE, PA
Current
September 5, 2025 - Present
CETERA WEALTH SERVICES, LLC
Office #1: 106 S Main Street, Wilkes-barre, PA 18701BD
CRD#: 13572
WILKES-BARRE, PA
Past
June 20, 2013 - September 5, 2025
AVANTAX ADVISORY SERVICES
RIA
CRD#: 104556
BEAR CREEK VILLAGE, PA
Past
August 21, 2006 - September 5, 2025
AVANTAX INVESTMENT SERVICES, INC.
BD
CRD#: 13686
WILKES-BARRE, PA
Primary Firm SEC Registration
This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
CI
CETERA INVESTMENT ADVISERS LLC
CETERA ADVISOR NETWORKS | TERRA FINANCIAL PLANNING GROUP LTD | GENWORTH FINANCIAL ADVISERS CORPORATION | FIRST ALLIED ADVISORY SERVICES | CETERA INVESTMENT ADVISERS LLC | CETERA ADVISORS
CRD#: 105644 / SEC#: 801-20406
RIA
Registered Investment Advisory firm - (1/13/1984 Approved)State Registrations and Notice Filings
Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.Visual representation of state registrations
RR
Florida(9/5/2025)
RR
Pennsylvania(9/5/2025)
IAR
Pennsylvania(9/5/2025)
Exams
State Security Law Exam
General Industry/Product Exam
General Industry/Product Exam
SRO Registrations
RR
FINRA
Current Firm
CI
CETERA INVESTMENT ADVISERS LLC
CETERA ADVISOR NETWORKS | TERRA FINANCIAL PLANNING GROUP LTD | GENWORTH FINANCIAL ADVISERS CORPORATION | FIRST ALLIED ADVISORY SERVICES | CETERA INVESTMENT ADVISERS LLC | CETERA ADVISORS
CRD#: 105644 / SEC#: 801-20406
RIA
Registered Investment Advisory firm - (1/13/1984 Approved)Upgrade to AdvisorCheck Premium
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Contact information
Main Address
1450 American Lane 6th Floor, Suite 650, Schaumburg, IL 60173-2096
Mailing Address
Phone number
(310) 257-7880
Established
Firm type
Fiscal year end
# of Employees
7,705
SEC notice filing (53 States and Territories)
Regulatory assets under management
| Total Number of Accounts | 584,487 |
| AUM (Assets Under Management) | $ 163,792,814,520 |
Accountant surprise examination report
| Filing Date | Form ADV-E Cover | Form ADV-E Report |
|---|---|---|
| 10/27/2025 | ||
| 12/13/2024 | ||
| 09/26/2023 | ||
| 11/18/2022 |
Red Flags
Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.
Check for any disclosures as part of your thorough research when choosing an advisor.
