GF
Gary B. Frisch
CETERA INVESTMENT ADVISERS LLC
SCOTTSDALE, AZ 85260
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CRD#: 5037164
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Professional summary
Gary Bryan Frisch is a registered financial advisor currently at CETERA INVESTMENT ADVISERS LLC located in Scottsdale, Arizona and CETERA WEALTH SERVICES, LLC located in Surprise, Arizona.
Gary is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2013. Gary has worked at 6 firms and has passed the Series 66, SIE and Series 7 exams.
Question & Answer
Are you a "fiduciary"?
Yes
Aliases
None
Other business activities
Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
1) 12455 W. BELL ROAD, LLC; MEMBER; REAL ESTATE/PROPERTY INVESTMENT INV RELATED: Yes; HRS 4; HRS 1; 08/28/2014; 12455 W Bell Road, Surprise AZ DESCRIPTION: Property owner and management 2) MONHEIT FRISCH GROUP; OWNER; MARKETING ENTITY INV RELATED: Yes; HRS 10; HRS: 1; 06/01/2015 ADDRESS: 12455 W Bell Road, Surprise AZ; THIS IS A MARKETING ENTITY FOR WEALTH MANAGEMENT AND TAX SERVICES. 3) FRISCH FINANCIAL GROUP, LLC; Manager; Financial Services & Consulting INV RELATED: Yes; HRS: 40; HRS 2; 03/20/2014 Owner and Manager. 4) MONHEIT LIFE INSURANCE TRUST; Trustee NATURE: ILIT INV RELATED: HRS 1; HRS: 0; 08/20/2008 ADDRESS: 13801 W Camino del Sol, Sun City West AZ; Send premium payments, CRUMMY letters. 5) CAF INVESTMENTS, LLLP POSITION; PARTNER; Family Partnership INV RELATED: Yes; HRS: 1; HRS: 1; 12/14/2012; 8868 E Calle de las Brisas, Scottsdale AZ; Family Asset Management 6) MONHEIT FRISCH WEALTH MANAGEMENT, LLC; Referring CPA; Financial Services Entity INV RELATED: Yes; HRS: 20; HRS: 1; 08/12/2013; 12455 W BELL ROAD, SURPRISE AZ 85378, Referring CPA for financial services 7) EB ILIT; TRUSTEE; TRUST; IR; HRS 1; HRS 1; 05/13/2007; 12455 W. BELL ROAD, SURPRISE AZ; PAY LIFE INSURANCE PREMIUMS, SUBMIT CRUMMEY LETTERS TO BENEFICIARIES 8) LANDMARK FINANCIAL MANAGEMENT, LLC; Advisor; Engage licensed financial advisors in the practice of providing financial, securities, brokerage, investment advisory, and insurance services; NIR; HRS 40; HRS 5; 01/01/2021; 12455 West Bell Road, Surprise AZ; Financial advisor/referring advisor to clients to conduct business 9)MONHEIT FRISCH LLC; MEMBER; REAL ESTATE/PROPERTY INVESTMENT; IR; HRS 2; HRS 1; 08/28/2014; 12455 W Bell Road, Surprise AZ; Property owner and management 10) LANDMARK PLC, CPAS; Principal; Tax preparation, bookkeeping and audit/attest services; NIR; HRS 130; HRS 125; 01/01/2021; 12455 West Bell Road, Surprise AZ; Working with clients as their CPA specifically advising them on income tax matters, estate planning, business consulting, retirement plans. 11) SUN CITY AREA INTERFAITH SERVICES, INC. DBA BENEVILLA; Treasurer on Board of Directors; Enriching lives by offering supportive programs; IR; HRS 5; HRS 2; 01/01/2016; 16752 N. Greasewood St., Surprise AZ 85378; Support administrator; Setting policy; guiding long-range planning & development 12) MARSHA L FRISCH ESTATE; Trustee; This includes administration of the Administrative Trust to settle the estate; NIR; HRS 5; HRS 5; 01/22/2023; 8868 E Calle de las Brisas, Scottsdale AZ 85255; All duties and responsibility associated with settlement of the estate 13) MF INVESTMENTS FLAGSTAFF LLC; Member; This entity is purchasing a residential rental property in Flagstaff; IR; HRS 1; HRS 1; 09/14/2023; 12455 West Bell Road, Surprise AZ 85378; I am a 50% owner of the entity 14) MADISON & SOUTHERN REALTY COMPANY, INC; President; This is an investment company that was owned by my parents which has been officially dissolved as of 11/30/23; NIR; HRS 1; HRS 1; 01/28/2021; 8868 E Calle de las Brisas, Scottsdale AZ 85255; I was asked to oversee the entity. 15) REVOCABLE TRUST FOR RLS AND DGS DTD 5/12/93; Trustee; Successor Trustee; NIR; HRS 2; HRS 2; 05/29/2024; 12455 West Bell Road, Surprise AZ 85378, United States; Manage all affairs including investments, payment of bills/debts, Represent Trustor in all matters due to incapacity, Work with POA 16) The JHM and MKM Charitable Trust FBO John; Successor Trustee; I have been named as Successor Trustee of the aforementioned CRUT. IR; HRS 2; HRS: 2; 07/23/2024; 12455 West Bell Road Surprise AZ 85378; DESC: Winding up activities of the CRUT.
CRS (Client Relationship Summary) - RIA
Click below to view Gary Bryan Frisch's CRS (Customer Relationship Summary).
Certified licenses
Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
NoneExperience
Current
September 5, 2025 - Present
CETERA INVESTMENT ADVISERS LLC
Office #1: 8776 E Shea Blvd Suite 102, Scottsdale, AZ 85260Office #3: 12455 W Bell Road, Surprise, AZ 85378RIA
CRD#: 105644
SCOTTSDALE, AZ
Current
September 5, 2025 - Present
CETERA WEALTH SERVICES, LLC
Office #1: 12455 W Bell Road, Surprise, AZ 85378BD
CRD#: 13572
SURPRISE, AZ
Past
October 25, 2019 - September 5, 2025
AVANTAX ADVISORY SERVICES
RIA
CRD#: 104556
SURPRISE,, AZ
Past
October 25, 2019 - September 5, 2025
AVANTAX INVESTMENT SERVICES, INC.
BD
CRD#: 13686
SURPRISE, AZ
Past
August 12, 2013 - October 25, 2019
1ST GLOBAL ADVISORS INC
RIA
CRD#: 111133
SURPRISE, AZ
Past
July 17, 2013 - October 25, 2019
1ST GLOBAL CAPITAL CORP.
BD
CRD#: 30349
SURPRISE, AZ
Primary Firm SEC Registration
This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
CI
CETERA INVESTMENT ADVISERS LLC
CETERA ADVISOR NETWORKS | TERRA FINANCIAL PLANNING GROUP LTD | GENWORTH FINANCIAL ADVISERS CORPORATION | FIRST ALLIED ADVISORY SERVICES | CETERA INVESTMENT ADVISERS LLC | CETERA ADVISORS
CRD#: 105644 / SEC#: 801-20406
RIA
Registered Investment Advisory firm - (1/13/1984 Approved)State Registrations and Notice Filings
Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.Visual representation of state registrations
RR
Arizona(9/5/2025)
IAR
Arizona(9/5/2025)
Exams
State Security Law Exam
General Industry/Product Exam
General Industry/Product Exam
SRO Registrations
RR
FINRA
Current Firm
CI
CETERA INVESTMENT ADVISERS LLC
CETERA ADVISOR NETWORKS | TERRA FINANCIAL PLANNING GROUP LTD | GENWORTH FINANCIAL ADVISERS CORPORATION | FIRST ALLIED ADVISORY SERVICES | CETERA INVESTMENT ADVISERS LLC | CETERA ADVISORS
CRD#: 105644 / SEC#: 801-20406
RIA
Registered Investment Advisory firm - (1/13/1984 Approved)Upgrade to AdvisorCheck Premium
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Contact information
Main Address
1450 American Lane 6th Floor, Suite 650, Schaumburg, IL 60173-2096
Mailing Address
Phone number
(310) 257-7880
Established
Firm type
Fiscal year end
# of Employees
7,705
SEC notice filing (53 States and Territories)
Regulatory assets under management
| Total Number of Accounts | 584,487 |
| AUM (Assets Under Management) | $ 163,792,814,520 |
Accountant surprise examination report
| Filing Date | Form ADV-E Cover | Form ADV-E Report |
|---|---|---|
| 10/27/2025 | ||
| 12/13/2024 | ||
| 09/26/2023 | ||
| 11/18/2022 |
Red Flags
Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.
Check for any disclosures as part of your thorough research when choosing an advisor.
