LF
Lisa A. Furlong
CETERA INVESTMENT ADVISERS LLC
CAMPBELL, CA 95008
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CRD#: 4992693
LF
Professional summary
Lisa Anne Furlong, CFP®, who also goes by Lisa Furlong, Lisa Anne Goss, is a registered financial advisor currently at CETERA INVESTMENT ADVISERS LLC located in Campbell, California and CETERA WEALTH SERVICES, LLC located in Campbell, California.
Lisa is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2005. Lisa has worked at 9 firms and has passed the Series 63, SIE and Series 7 exams.
Question & Answer
Are you a "fiduciary"?
Yes
Aliases
Lisa Furlong | Lisa Anne Goss
Other business activities
Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
1) JY WEALTHCARE, LLC POSITION: rent downstairs suite NATURE: We rent an office suite on the second floor from Johanson & Yau. We are not affiliated with Johanson & Yau nor Elier Peraza in any way. INVESTMENT RELATED: No NUMBER OF HOURS: 160 SECURITIES TRADING HOURS: 130 START DATE: 03/01/2022 ADDRESS: 42 W Campbell Avenue, STE 301, Campbell CA 95008, United States DESCRIPTION: Our only responsibility is to pay monthly rent 2) Mayer & Associates Advisory LLC; Partner; Financial planning, investment and insurance advisory; IR; 130; 02/01/2017; 42 W Campbell Ave Campbell CA 95008; Meeting with clients, managing relationships with third party investment managers providing financial planning advice to clients, interfacing with clients and other professional advisors, marketing
CRS (Client Relationship Summary) - RIA
Click below to view Lisa Anne Furlong's CRS (Customer Relationship Summary).
Certified licenses
Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
CFP®
Start date: 2004
Experience
Current
September 5, 2025 - Present
CETERA INVESTMENT ADVISERS LLC
Office #1: 42 W Campbell Avenue Third Floor, Campbell, CA 95008RIA
CRD#: 105644
CAMPBELL, CA
Current
September 5, 2025 - Present
CETERA WEALTH SERVICES, LLC
Office #1: 42 West Campbell Ave Third Floor, Campbell, CA 95008Office #2: 42 West Campbell Ave Suite 301, Campbell, CA 95008BD
CRD#: 13572
CAMPBELL, CA
Past
March 3, 2022 - September 5, 2025
AVANTAX ADVISORY SERVICES
RIA
CRD#: 104556
CAMPBELL, CA
Past
March 2, 2022 - September 5, 2025
AVANTAX INVESTMENT SERVICES, INC.
BD
CRD#: 13686
CAMPBELL, CA
Past
July 8, 2011 - December 1, 2013
MAYER, MOLL & ASSOCIATES
RIA
CRD#: 115035
SAN JOSE, CA
Past
December 20, 2010 - March 30, 2022
LPL FINANCIAL LLC
BD
CRD#: 6413
SAN JOSE, CA
Past
December 3, 2010 - March 30, 2022
LPL FINANCIAL LLC
RIA
CRD#: 6413
SAN JOSE, CA
Past
April 3, 2007 - April 29, 2010
LEGACY WEALTH ADVISORS, LLC
RIA
CRD#: 127758
SAN JOSE, CA
Past
October 7, 2005 - June 11, 2012
GRASSI INVESTMENT MANAGEMENT, LLC
RIA
CRD#: 108690
MOUNTAIN VIEW, CA
Past
June 30, 2005 - September 20, 2005
B|O|S
RIA
CRD#: 110496
MENLO PARK, CA
Primary Firm SEC Registration
This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
CI
CETERA INVESTMENT ADVISERS LLC
CETERA ADVISOR NETWORKS | TERRA FINANCIAL PLANNING GROUP LTD | GENWORTH FINANCIAL ADVISERS CORPORATION | FIRST ALLIED ADVISORY SERVICES | CETERA INVESTMENT ADVISERS LLC | CETERA ADVISORS
CRD#: 105644 / SEC#: 801-20406
RIA
Registered Investment Advisory firm - (1/13/1984 Approved)State Registrations and Notice Filings
Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.Visual representation of state registrations
RR
Arizona(9/5/2025)
RR
California(9/5/2025)
IAR
California(9/5/2025)
RR
Colorado(9/5/2025)
RR
Connecticut(9/5/2025)
RR
District of Columbia(9/5/2025)
RR
Florida(9/5/2025)
RR
Georgia(9/5/2025)
RR
Idaho(9/5/2025)
RR
Louisiana(9/5/2025)
RR
Maine(9/5/2025)
RR
Massachusetts(9/5/2025)
RR
Missouri(9/5/2025)
RR
Nevada(9/5/2025)
RR
New Hampshire(9/5/2025)
RR
New Mexico(9/5/2025)
RR
Ohio(9/5/2025)
RR
Oregon(9/5/2025)
RR
South Carolina(9/5/2025)
RR
Tennessee(9/5/2025)
RR
Texas(9/5/2025)
IAR
Texas(9/5/2025)
RR
Vermont(9/5/2025)
RR
Washington(9/5/2025)
Exams
State Security Law Exam
General Industry/Product Exam
General Industry/Product Exam
SRO Registrations
RR
FINRA
Current Firm
CI
CETERA INVESTMENT ADVISERS LLC
CETERA ADVISOR NETWORKS | TERRA FINANCIAL PLANNING GROUP LTD | GENWORTH FINANCIAL ADVISERS CORPORATION | FIRST ALLIED ADVISORY SERVICES | CETERA INVESTMENT ADVISERS LLC | CETERA ADVISORS
CRD#: 105644 / SEC#: 801-20406
RIA
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Contact information
Main Address
1450 American Lane 6th Floor, Suite 650, Schaumburg, IL 60173-2096
Mailing Address
Phone number
(310) 257-7880
Established
Firm type
Fiscal year end
# of Employees
7,705
SEC notice filing (53 States and Territories)
Regulatory assets under management
| Total Number of Accounts | 584,487 |
| AUM (Assets Under Management) | $ 163,792,814,520 |
Accountant surprise examination report
| Filing Date | Form ADV-E Cover | Form ADV-E Report |
|---|---|---|
| 10/27/2025 | ||
| 12/13/2024 | ||
| 09/26/2023 | ||
| 11/18/2022 |
Red Flags
Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.
Check for any disclosures as part of your thorough research when choosing an advisor.
