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Sterling C. Hirsch

INFINITY FINANCIAL SERVICES ADVISORY
Yucaipa, CA 92399
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CRD#: 4867105
SH

Professional summary


Sterling Carmen Hirsch, who also goes by Sterling Hirsch, is a registered financial advisor currently at INFINITY FINANCIAL SERVICES ADVISORY located in Yucaipa, California and INFINITY FINANCIAL SERVICES located in Yucaipa, California.

Sterling is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2005. Sterling has worked at 7 firms and has passed the Series 66, Series 63, SIE, Series 7 and Series 6 exams.

top-8-questions

Question & Answer


Are you a "fiduciary"?
Yes

Aliases


Sterling Hirsch

Other business activities


Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
1. Sterling First Financial, Investment related, 13137 5th Street Yucaipa, CA 92399, DBA, 160 hours per month, 160 during trading hours. 2. Sterling First Financial & Insurance Solutions, Investment related, 13137 5th Street Yucaipa, CA 92399, DBA, 11/15/2013, 160 hours per month, 160 during trading hours. 3. Sterling First Financial, Investment related, 13137 5th Street Yucaipa, CA 92399, Advisor, 1/18/2017, 20 hours per month, zero during trading hours, Estate/Financial planning. 4. CPA Team (Elite Resource Team), Not investment related, 13137 5th Street Yucaipa, CA 92399, Educational training, 06/12/2019, 20 hours per month, zero during trading hours. 5. Freelance Holdings LLC, Not investment related, 13137 5th Street Yucaipa, CA 92399, Rental Property, Member, 02/23/2021, approximately 5 hours per month, zero during trading hours. Duties: rental property management. 6. Collective VFO, Not investment related, 30 N Gould St; Ste N Sheridan WY, 82801, professional services liaison, Advanced Planning Lead, Employee, 12/13/2024, 20 hours/month, 20 hours/month during securities trading hours, Assist clients with efficiently navigating the complexities of sourcing professional service providers holistically. Form strategic alliances with tax professionals, who, in their capacity as such, help clients with tax reduction strategies. Manage CPA partner relationships, act as a professional liaison between CPA's and VFO Specialists on behalf of the CPA client, and share a proportion of professional liaison fees charged.

Blog Corner


CRS (Client Relationship Summary) - RIA


Click below to view Sterling Carmen Hirsch's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

Certified licenses


Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
None

Experience


Current

April 20, 2020 - Present

INFINITY FINANCIAL SERVICES ADVISORY

Office #1: 34475 Yucaipa Blvd Ste 208, Yucaipa, CA 92399Office #2: 74710 Highway 111 Ste 102, Palm Desert, CA 92260
RIA
CRD#: 304981
Yucaipa, CA
Current

December 14, 2018 - Present

INFINITY FINANCIAL SERVICES

Office #1: 34475 Yucaipa Blvd Ste 208, Yucaipa, CA 92399Office #2: 74710 Highway 111 Ste 102, Palm Desert, CA 92260
BD
CRD#: 144302
Yucaipa, CA
Past

December 20, 2018 - December 31, 2020

INFINITY FINANCIAL SERVICES

RIA
CRD#: 144302
YUCAIPA, CA
Past

November 18, 2013 - November 7, 2018

FIRST ALLIED ADVISORY SERVICES, INC.

RIA
CRD#: 137888
Yucaipa, CA
Past

November 15, 2013 - November 7, 2018

FIRST ALLIED SECURITIES, INC.

BD
CRD#: 32444
YUCAIPA, CA
Past

June 9, 2010 - November 15, 2013

BROOKSTONE CAPITAL MANAGEMENT LLC

RIA
CRD#: 141413
PALM SPRINGS, CA
Past

February 3, 2010 - November 18, 2013

CENTER STREET SECURITIES, INC.

BD
CRD#: 26898
PALM SPRINGS, CA
Past

January 1, 2005 - February 6, 2008

WORLD GROUP SECURITIES, INC.

BD
CRD#: 114473
ORANGE, CA

Primary Firm SEC Registration


This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
IF
INFINITY FINANCIAL SERVICES ADVISORY
FERRIER FINANCIAL | TRI VALLEY WEALTH MANAGEMENT | STERLING FIRST FINANCIAL | SMITH FINANCIAL GROUP | SILVERLIGHT FINANCIAL | SAOR FINANCIAL | PROVIDENCE FINANCIAL MANAGEMENT | ONELINK FINANCIAL SERVICES | MYZ FINANCIAL | MEDINA PRIVATE WEALTH | LOVELL WEALTH MANAGEMENT | LGC FINANCIAL | JONES CAPITAL MANAGEMENT | INFINITY FINANCIAL SERVICES ADVISORY | HOLADAY FINANCIAL | GUIDANCE FINANCIAL | GILBERT GREG RIA, LLC

CRD#: 304981 / SEC#: 801-117719

RIA
Registered Investment Advisory firm - (12/5/2019 Approved)

State Registrations and Notice Filings


Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

RR
California
(12/14/2018)
IAR
California
(4/20/2020)
RR
Georgia
(1/18/2019)
RR
Illinois
(6/17/2024)
RR
Nevada
(6/5/2024)
IAR
North Carolina
(8/27/2020)
RR
North Carolina
(9/8/2020)
RR
Ohio
(12/26/2018)
RR
Pennsylvania
(12/18/2024)
RR
Washington
(9/17/2024)

Exams


State Security Law Exam
RR
IAR
Series 66
Date: 5/28/2010
Uniform Combined State Law Examination
State Security Law Exam
General Industry/Product Exam
General Industry/Product Exam
General Industry/Product Exam
SRO Registrations
RR
FINRA

Current Firm


IF
INFINITY FINANCIAL SERVICES ADVISORY
FERRIER FINANCIAL | TRI VALLEY WEALTH MANAGEMENT | STERLING FIRST FINANCIAL | SMITH FINANCIAL GROUP | SILVERLIGHT FINANCIAL | SAOR FINANCIAL | PROVIDENCE FINANCIAL MANAGEMENT | ONELINK FINANCIAL SERVICES | MYZ FINANCIAL | MEDINA PRIVATE WEALTH | LOVELL WEALTH MANAGEMENT | LGC FINANCIAL | JONES CAPITAL MANAGEMENT | INFINITY FINANCIAL SERVICES ADVISORY | HOLADAY FINANCIAL | GUIDANCE FINANCIAL | GILBERT GREG RIA, LLC

CRD#: 304981 / SEC#: 801-117719

RIA
Registered Investment Advisory firm - (12/5/2019 Approved)
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Contact information


Main Address
212 9th Street Suite 202, Oakland, CA 94607
Mailing Address
Phone number
(510) 588-8000
Established
Firm type
Fiscal year end
# of Employees
36

SEC notice filing (45 States and Territories)


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Documents


Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

ADV PART 2A (3/28/2025)

Regulatory assets under management


Total Number of Accounts918
AUM (Assets Under Management)$ 150,097,662

Red Flags


Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information


INFINITY FINANCIAL SERVICES ADVISORY

CRD#: 304981Yucaipa, CA 92399

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