Eric A. Rodriguez
WEALTHBUILDERS
CARLSBAD, CA 92008
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CRD#: 4787519
Eric Anthony RodriguezWEALTHBUILDERS
Professional summary
Eric Anthony Rodriguez, CFP® is a registered financial advisor currently at WEALTHBUILDERS, LLC located in Carlsbad, California and FARTHER located in Carlsbad, California.
Eric is registered as an IAR (Investment Advisor Representative) and started their career in finance in 2006. Eric has worked at 3 firms and has passed the Series 65, Series 63 and Series 6 exams.
At a Glance
Always Fiduciary
Min. Asset: $250K–$500K
Serves: Business Owners & Entrepreneurs
Serves: Corporate Executives
Serves: High Net Worth Individuals & Families
Services Offered
Financial Planning
Estate & Legacy Planning
Business Services
Retirement Planning
Tax Planning
Investment Management
Risk Management & Insurance
Specializations
Generation X
Millennials
ESG & Impact Investing
Biography
Through his experience as a high-earning sales professional and hard lessons learned from his upbringing, Eric developed dedication and passion to support and guide clients around the pitfalls of wealth management. He has built a firm that not only gives clients financial security, but also a roadmap for future financial growth.
He has a very clear process and a holistic approach to ensure nothing is missed during the financial planning experience. With his empathic and clear communication style, he delivers the highest standard of financial planning services to make sure you’re on the right track.
Eric was born and raised in San Jose, CA and is a CERTIFIED FINANCIAL PLANNER™ professional with more than 16 years of experience in financial services.
“I help sales executives, business owners, and growing families reach their investment goals by focusing on each of their specific goals and values, and by providing investment advice that is based on evidence—not emotion. I apply principles from academic research and financial science to manage globally diversified, asset class portfolios for individuals and families with unbiased advice.”
Aliases
None
Other business activities
Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
1.) Eric Rodriguez is the author of "R.E.T.I.R.E. On Your Terms: 6 Steps To Build To Build Your Wealth", a personal finance book that provides general financial planning information to high earning sales executives, business owners, and growing families. Mr. Rodriguez's duties as the author of
"R.E.T.I.R.E. On Your Terms: 6 Steps To Build To Build Your Wealth" can create a potential conflict of interest to his provision of advisory services through WealthBuilders, LLC should a client purchase the
book. Mr. Rodriguez receives compensation for the book in the amount of $19.99 per book sold. Since the book is already written, he does not devote any additional time to this outside business activity.
2.) Eric Rodriguez is the managing member and co-host of the podcast, Avocado Toast Podcast LLC, a podcast that provides financial education to millennials. Along with the podcast, Mr. Rodriguez and cohost Mathew Wheeler, CPA, will conduct the Avocado Toast Financial Planning Club ("Club"). The Club is a Do-It-Yourself community of like-minded individuals with an interest in financial education. The purpose of the Club is to provide affordable educational resources so the members can do their own financial plans, tax, and investment management. The Club will have a monthly subscription rate of $19.99-$40 per month. Mr. Rodriguez devotes approximately 8 hours per month to this outside business activity. Mr. Rodriguez duties do not create a conflict of interest to his provision of
advisory services through WealthBuilders, LLC as no clients of the RIA will be clients of Avocado Toast.
CRS (Client Relationship Summary) - RIA
Click below to view Eric Anthony Rodriguez's CRS (Customer Relationship Summary).
Certified licenses
Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
CFP®
Start date: 2019
Experience
Current
February 8, 2017 - Present
WEALTHBUILDERS, LLC
Office #1: 5451 Avenida Encinas Suite 126b, Carlsbad, CA 92008RIA
CRD#: 286348
CARLSBAD, CA
Current
August 3, 2026 - Present
FARTHER
Office #1: 5451 Avenida Encinas Suite 126b, Carlsbad, CA 92008RIA
CRD#: 302050
Carlsbad, CA
Past
February 22, 2006 - May 13, 2010
WORLD GROUP SECURITIES, INC.
BD
CRD#: 114473
SAN JOSE, CA
Primary Firm SEC Registration
This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
FA
FARTHER
BELLINGHAM CAPITAL MANAGEMENT | SIGNALPOINT ASSET MANAGEMENT | PLEASANT STREET WEALTH | ONESOURCE WEALTH MANAGEMENT POWERED BY FARTHER | NORTH SISTER WEALTH | MASSO TORRENCE WEALTH MANAGEMENT INC. | GUILD INVESTMENT MANAGEMENT | FORTRESS WEALTH MANAGEMENT, INC. | FARTHER FINANCE ADVISORS, LLC | FARTHER | CROOKED TREE CAPITAL ADVISORS
CRD#: 302050 / SEC#: 801-116721
RIA
Registered Investment Advisory firm - (7/19/2019 Approved)State Registrations and Notice Filings
Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.Highlighted states indicate IAR registrations
IAR
California(2/8/2017)
IAR
Texas(8/3/2026)
Exams
State Security Law Exam
State Security Law Exam
General Industry/Product Exam
Current Firm
FA
FARTHER
BELLINGHAM CAPITAL MANAGEMENT | SIGNALPOINT ASSET MANAGEMENT | PLEASANT STREET WEALTH | ONESOURCE WEALTH MANAGEMENT POWERED BY FARTHER | NORTH SISTER WEALTH | MASSO TORRENCE WEALTH MANAGEMENT INC. | GUILD INVESTMENT MANAGEMENT | FORTRESS WEALTH MANAGEMENT, INC. | FARTHER FINANCE ADVISORS, LLC | FARTHER | CROOKED TREE CAPITAL ADVISORS
CRD#: 302050 / SEC#: 801-116721
RIA
Registered Investment Advisory firm - (7/19/2019 Approved)Loading...
Contact information
Main Address
345 California Street Suite 600, San Francisco, CA 94104
Mailing Address
Phone number
(628) 246-8004
Established
Firm type
Fiscal year end
# of Employees
275
SEC notice filing (51 States and Territories)
Regulatory assets under management
| Total Number of Accounts | 24,245 |
| AUM (Assets Under Management) | $ 7,523,810,877 |
Red Flags
Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.
Check for any disclosures as part of your thorough research when choosing an advisor.
