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Brian C Lore

CIMA®
PRINCIPAL SECURITIES
OVERLAND PARK, KS
·CRD# 4771166·22 years experience

Professional Summary

Brian C Lore, CIMA®, who also goes by Brian Clifford Lore, is a registered financial advisor currently at PRINCIPAL SECURITIES, INC. located in Overland Park, Kansas. Brian is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2004. Brian has worked at 5 firms and has passed the Series 63, Series 65, Series 6TO, SIE, Series 7, Series 6 and Series 24 exams.

At a Glance

Advisory Accounts Only

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

Brian Clifford Lore

Blog Corner

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Videos & Posts

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Credentials

CIMA®
Certified Investment Management Analyst

Years of Experience

22 years in the financial services industry

Current & Past Employments

PRINCIPAL SECURITIES, INC.·CRD# 1137
RIA
BD
11101 Switzer Rd Ste 100, Overland Park, KS 66210
May 28, 2025 - Present
PRINCIPAL SECURITIES, INC.·CRD# 1137
RIA
BD
11101 Switzer Rd Ste 100, Overland Park, KS 66210
May 16, 2025 - Present
EQUITABLE ADVISORS, LLC·CRD# 6627
BD
New York, NY
April 18, 2023 - May 27, 2025
WADDELL & REED·CRD# 866
BD
Overland Park, KS
February 7, 2011 - April 20, 2021
IVY DISTRIBUTORS, INC.·CRD# 16496
BD
Overland Park, KS
February 7, 2011 - April 30, 2021
AMERICAN CENTURY INVESTMENT SERVICES INC.·CRD# 17437
BD
Kansas City, MO
May 26, 2004 - February 7, 2011

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Current Firm

PRINCIPAL SECURITIES, INC.
PRINCIPAL SECURITIES, INC.

BLC EQUITY SERVICES CORPORATION | PRINCOR FINANCIAL/ SERVICES CORPORATION | PRINCOR FINANCIAL SERVICES CORPORATION | PRINCIPAL SECURITIES, INC. | PRINCIPAL FINANCIAL SERVICES CORPORATION

CRD#: 1137 / SEC#: 801-54949, 8-13975
RIA
Registered Investment Advisory firm - SEC (10/10/1997 Approved)
BD
Broker-Dealer Firm Regulated by FINRA (Kansas City district office)

Contact Information

Main Address

711 High Street, Des Moines, IA 50392

Mailing Address

Principal Financial Group 711 High Street, Des Moines, IA 50392-2080

Phone Number

(888) 774-6267

Established

Iowa since 05/01/1968

Firm Type

Corporation

Fiscal Year End

December

Firm Size

Large

# of Employees

1,464

SEC notice filing (51 States and Territories)

Registered to provide investment advisory services in 51 US states and territories.

FINRA licenses (52 States and Territories)

Registered to provide investment advisory services in 51 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Customer Relationship Summary (CRS / FINRA)Latest Form ADV

Part 2 Brochures

PRINCIPAL DIRECT ADVISORY ACCOUNT FIRM BROCHURE (3/30/2026)

Direct owners and executive officers

NamePositionCRD#
PRINCIPAL FINANCIAL SERVICES, INC.OWNER—
AGRAWAL, VIVEKDIRECTOR8050381
CLAIRE, CHAD THOMASCHIEF INFORMATION OFFICER7219218
DROGAN, THOMAS JOHNCHIEF COMPLIANCE OFFICER2760482
FRIEDRICH, AMY CHRISTINEDIRECTOR7097797
LAWLER, CODY ANTHONYHEAD OF SUPERVISION, HEAD OF OPERATIONS5162072
MCCULLUM, KENNETH ALLENDIRECTOR4695257
MURRAY, MICHAEL FRANCISPRESIDENT/CHIEF EXECUTIVE OFFICER/CHAIR2074275
RANTS, DOUGLAS JOHNCHIEF INFORMATION SECURITY OFFICER7148529
ROBERTS, DAWN MARIECHIEF FINANCIAL OFFICER7929617
SCHELHAAS, NATHAN PAULDIRECTOR7275495
SPADAFORA, CRAIG ALANSENIOR VICE PRESIDENT / HEAD OF ADVISORY AND PLATFORM3184320
VANWINKLE, DANIEL SIMONPSI AML OFFICER4715191

Regulatory Assets Under Management

Total Number of Accounts

68,981

AUM (Assets Under Management)

$17,024,265,096

Disclosures

Regulatory Event

9

Arbitration

3

Bond

3

Accountant Surprise Examination Report

Filing DateForm ADV-E CoverForm ADV-E Report
07/28/2026Cover PageReport
09/26/2025Cover PageReport
10/28/2024Cover PageReport
11/28/2023Cover PageReport

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Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

**STEPS OF FAITH FOUNDATION POSITION: Board member NATURE: Board Member/Officer/Director of an Organization INVESTMENT RELATED: No NUMBER OF HOURS: 2 SECURITIES TRADING HOURS: 2 START DATE: 05/01/2018 ADDRESS: 10740 Nall Ave., Suite 215, Overland Park KS 66211, United States DESCRIPTION: Steps of Faith is a nonprofit public charity dedicated to providing prosthetic care, hope, and comfort to amputees needing financial support. We help uninsured and underinsured amputees get the prosthetic limbs they need. We restore mobility, we restore possibilities. **ABILITY KC POSITION: Board Member NATURE: Board Member/Officer/Director of an Organization INVESTMENT RELATED: No NUMBER OF HOURS: 2 SECURITIES TRADING HOURS: 0 START DATE: 01/01/2024 ADDRESS: 3011 Baltimore Ave, Kansas City MO 64108, United States DESCRIPTION: Serving thousands of individuals and their families annually, Ability KC is the longest-standing comprehensive outpatient medical rehabilitation facility in Kansas City that is nationally accredited and recognized as a leader in value-based care. **BLUE VALLEY WEALTH MANAGEMENT (DBA) POSITION: Managing Partner NATURE: Fee-based Financial Planning Life Insurance/ Annuities Financial Strategies/ Needs Analysis Mutual Funds/Securities/ VA/ VL INVESTMENT RELATED: Yes NUMBER OF HOURS: 50 SECURITIES TRADING HOURS: 30 START DATE: 01/01/2026 ADDRESS: 11101 Switzer Road, Overland Park KS 66061, United States DESCRIPTION: Business Name: Blue Valley Wealth Management (a trade name of Lore Advisory Group, LLC). Role: Provides financial planning and investment-related services to individuals, families, and business owners, focusing on long-term financial strategies and risk management.

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
PRINCIPAL SECURITIES, INC.
PRINCIPAL SECURITIES, INC.

BLC EQUITY SERVICES CORPORATION | PRINCOR FINANCIAL/ SERVICES CORPORATION | PRINCOR FINANCIAL SERVICES CORPORATION | PRINCIPAL SECURITIES, INC. | PRINCIPAL FINANCIAL SERVICES CORPORATION

CRD#: 1137 / SEC#: 801-54949, 8-13975
RIA
Registered Investment Advisory firm - SEC (10/10/1997 Approved)
BD
Broker-Dealer Firm Regulated by FINRA (Kansas City district office)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing securities offerings such as stocks, bonds, and mutual funds through a broker-dealer.
RR
Arizona
(5/27/2025)
RR
Colorado
(5/16/2025)
RR
Indiana
(5/27/2025)
RR
Kansas
(5/27/2025)
IAR
Kansas
(5/28/2025)
RR
Minnesota
(5/27/2025)
RR
Missouri
(5/27/2025)
RR
Nebraska
(5/27/2025)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.Note:This rule does not apply to broker-dealer activity.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 63 — Uniform Securities Agent State Law Examination

Passed May 2025About the Series 63 exam

Series 65 — Uniform Investment Adviser Law Examination

Passed Aug 2023About the Series 65 exam

Series 6TO — Investment Company Products/Variable Contracts Representative Examination

Passed May 2025About the Series 6TO exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 7 — General Securities Representative Examination

Passed Mar 2011About the Series 7 exam

Series 6 — Investment Company Products/Variable Contracts Representative Examination

Passed May 2004About the Series 6 exam

Series 24 — General Securities Principal Examination

Passed Jun 2023About the Series 24 exam
FINRA
SRO Registrations

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CRS (Client Relationship Summary) - RIA

Click below to view Brian C Lore's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

CRS (Client Relationship Summary) - BD

Click below to view Brian C Lore's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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