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Winnie Liu

CONCORDE ASSET MANAGEMENT
El Segundo, CA
·CRD# 4708329·23 years experience

Professional Summary

Winnie Liu, who also goes by Winnie Hwang, is a registered financial advisor currently at CONCORDE ASSET MANAGEMENT, LLC located in El Segundo, California and CONCORDE INVESTMENT SERVICES, LLC located in San Francisco, California. Winnie is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2003. Winnie has worked at 3 firms and has passed the Series 66, Series 63, Series 7TO, SIE and Series 7...

At a Glance

Advisory Accounts Only

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

Winnie Hwang

Blog Corner

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Videos & Posts

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Years of Experience

23 years in the financial services industry

Current & Past Employments

CONCORDE ASSET MANAGEMENT, LLC·CRD# 140367
RIA
1. 360 N Pacific Coast Highway Suite 2000, El Segundo, CA 902452. Victorville, CA
May 1, 2023 - Present
CONCORDE INVESTMENT SERVICES, LLC·CRD# 151604
BD
44 Montgomery Street Suite 1610, San Francisco, CA 94101
January 13, 2023 - Present
PNC CAPITAL MARKETS LLC·CRD# 15647
BD
Pittsburgh, PA
November 25, 2003 - August 4, 2005

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Current Firm

CA
CONCORDE ASSET MANAGEMENT, LLC

CONCORDE ASSET MANAGEMENT LLC | CONCORDE ASSET MANAGEMENT, LLC

CRD#: 140367 / SEC#: 801-74519
RIA
Registered Investment Advisory firm - SEC (4/19/2012 Approved)
California
Registered Investment Advisory firm - California (11/28/2012 Terminated)
Colorado
Registered Investment Advisory firm - Colorado (11/29/2012 Terminated)
Illinois
Registered Investment Advisory firm - Illinois (4/19/2012 Terminated)
Indiana
Registered Investment Advisory firm - Indiana (11/5/2012 Terminated)
Kansas
Registered Investment Advisory firm - Kansas (11/5/2012 Terminated)
Michigan
Registered Investment Advisory firm - Michigan (11/27/2012 Terminated)
Missouri
Registered Investment Advisory firm - Missouri (11/5/2012 Terminated)
Ohio
Registered Investment Advisory firm - Ohio (11/7/2012 Terminated)
Pennsylvania
Registered Investment Advisory firm - Pennsylvania (11/7/2012 Terminated)
Texas
Registered Investment Advisory firm - Texas (11/5/2012 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

Contact Information

Main Address

3909 Research Park Drive Suite 200, Ann Arbor, MI 48108

Phone Number

(248) 824-6710

# of Employees

76

SEC notice filing (48 States and Territories)

Registered to provide investment advisory services in 48 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

ADV WRAP FEE BROCHURE (7/24/2026)

Regulatory Assets Under Management

Total Number of Accounts

3,705

AUM (Assets Under Management)

$598,360,368

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Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

1) Haylen Group, Real Estate Broker, Invest. related, San Jose CA, Realtor, help clients buy/sell houses, Started: 09/2022, 1-5 hrs/mo during trading hours, same for non-trading hours. 2) Gay Luck Corporation, Magnus Windsor LLC, Sylvan Ventures LLC, Northfield Management Holdings, LLC, Golden Mare LLC, Invest. related. Apple Valley CA. Holding companies for real estate properties. Real Estate Investor, no active duties. Started: 01/2011, 1-5 hrs/mo during trading hours, same for non-trading hours. 3) Southern California Bone & Joint Clinic, Non Invest. related, Apple Valley, CA. Medical Office for health care, Administrator. Started: 08/2020. 11-20 hrs/mo during non trading hours. 1-5 hrs/mo during trading hours. 4) Fly High Initiatives, Non-Invest. related, Apple Valley, CA, Nonprofit organization making donations to different entities, director. Started: 04/2021. 1-5 hrs/mo during trading hours, same for non-trading hours. 5) Sequent Real Estate & Wealth Management, Invest. related, San Francisco, CA. Started: 12/2022, 21-40 hrs/mo during non-trading hours, 21-40 hrs/mo during trading hours. 6) Golden Mare LLC, Invest. related, Apple Valley CA, CEO, owner of property, investment of property, holding co for a 100% owned company. Started: 01/2018, 1-5 hrs/mo during trading hours, same for non-trading hours. 7) Sylvan Ventures LLC, Invest. related, Apple Valley CA, CEO, holding company of a real estate investment, started 01/2021, 1-5 hrs/mo during trading hours, same for non-trading hours. 8) Northfield Management Holdings LLC, Invest. related, Apple Valley CA, started 08/2016, CEO holding company of a real estate property. No active duties or salary. 1-5 hrs/mo during trading hours, same for non-trading hours. 9) Magnus Windsor LLC, Invest. related, Apple Valley CA, 100% of ownership/CEO no active duties. Started 08/2022, 1-5 hrs/mo during trading hours, same for non-trading hours. 10) Concorde Asset Management, Invest. related, Ann Arbor, MI, securities related RIA business, Director, Senior Investment Advisor manage assets for clients. Started 05/2023, 11-20 hrs/mo per nonbusiness hours, 1-5 hrs/mo during business hours. 11) Strategic Risk Alternatives LLC, Invest. related, Eagle, ID. Advisor, offer captive insurance to clients who are suitable. 1-5 hrs/mo during trading hours, same for non-trading hours. 12) Radnor Investments LTD, Invest. related, Liverpool, United Kingdom, Director, investment of local properties in UK, work with local managers to handle rental properties, Started 04/2017, 1-5 hrs/mo during trading hours, same for non-trading hours. 13) Radnor Investments LTD, Invest. related, Liverpool, United Kingdom, Property holding company in UK, property manager handles operations. Director and owner, Started: 12/2018, 1-5 hrs/mo during trading hours, same for non-trading hours. 14) XBenefits (DBA IM4Health). Non-Invest. related. Kokomo, IN Started 04/2024. Affiliate/Referral source for supplemental medical insurance. 1-5 hrs/mo during trading hours. 15) Ultimate Wealth Building. Non-Invest. related. Speaking engagements, online courses, general education. Start 06/2024. 1-5 hrs/mo during trading hours. 16) Winnie Liu, sole proprietor, LLC TBD. Tax and business consulting service. 10/2024 17) Silver Meridian, LLC. Non-Invest. related. Casper, WY. Ecommerce store. Owner, Started 2/2025. 1-5 hrs/mo during trading hours, same for non-trading hours. 18) Verite Group, LLC. Non-Invest. related. Miami, FL. Life Insurance Premium Financing, independent contractor. Started 07/2025. 1-5 hrs/mo during trading hours, same for non-trading hours. 19) Captive Consultants. Non-Invest. related. Meridian, ID. Consulting firm for Captive Insurance Policies, consultant. 1-5 hrs/mo during trading hours, same for non-trading hours. 20) Retirement Fundamentals, LLC. Non-Invest related. Meridian, ID. Independent Contractor, educational sessions. 1-5 hrs/mo during trading hours, same for non-trading hours.

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
CA
CONCORDE ASSET MANAGEMENT, LLC

CONCORDE ASSET MANAGEMENT LLC | CONCORDE ASSET MANAGEMENT, LLC

CRD#: 140367 / SEC#: 801-74519
RIA
Registered Investment Advisory firm - SEC (4/19/2012 Approved)
California
Registered Investment Advisory firm - California (11/28/2012 Terminated)
Colorado
Registered Investment Advisory firm - Colorado (11/29/2012 Terminated)
Illinois
Registered Investment Advisory firm - Illinois (4/19/2012 Terminated)
Indiana
Registered Investment Advisory firm - Indiana (11/5/2012 Terminated)
Kansas
Registered Investment Advisory firm - Kansas (11/5/2012 Terminated)
Michigan
Registered Investment Advisory firm - Michigan (11/27/2012 Terminated)
Missouri
Registered Investment Advisory firm - Missouri (11/5/2012 Terminated)
Ohio
Registered Investment Advisory firm - Ohio (11/7/2012 Terminated)
Pennsylvania
Registered Investment Advisory firm - Pennsylvania (11/7/2012 Terminated)
Texas
Registered Investment Advisory firm - Texas (11/5/2012 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing securities offerings such as stocks, bonds, and mutual funds through a broker-dealer.
IAR
Alabama
(10/21/2025)
RR
California
(1/19/2023)
IAR
California
(5/1/2023)
RR
Florida
(6/16/2023)
RR
Georgia
(8/15/2024)
IAR
Georgia
(8/29/2024)
IAR
Massachusetts
(1/2/2025)
RR
Massachusetts
(4/21/2025)
RR
Nevada
(9/25/2024)
RR
New Jersey
(11/15/2024)
RR
New York
(1/19/2023)
IAR
New York
(5/1/2023)
RR
North Carolina
(3/19/2025)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.Note:This rule does not apply to broker-dealer activity.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 66 — Uniform Combined State Law Examination

Passed Apr 2023About the Series 66 exam

Series 63 — Uniform Securities Agent State Law Examination

Passed Jan 2023About the Series 63 exam

Series 7TO — General Securities Representative Examination

Passed Jan 2023About the Series 7TO exam

SIE — Securities Industry Essentials Examination

Passed Dec 2022About the SIE exam

Series 7 — General Securities Representative Examination

Passed Nov 2003About the Series 7 exam
FINRA
SRO Registrations

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CRS (Client Relationship Summary) - RIA

Click below to view Winnie Liu's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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