Lennard C. Van Der Feltz
CETERA INVESTMENT ADVISERS LLC
CHANDLER, AZ 85226
Some features on this profile are disabled
CRD#: 4630091
Professional summary
Lennard Cuno Van Der Feltz, CFP®, who also goes by Lennard C Van Der Feltz, Lennard Van Der Feltz, is a registered financial advisor currently at CETERA INVESTMENT ADVISERS LLC located in Chandler, Arizona and CETERA ADVISORS LLC located in Chandler, Arizona.
Lennard is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2003. Lennard has worked at 6 firms and has passed the Series 66, SIE and Series 7 exams.
Biography
When presented with a challenge, Lennard van der Feltz is never one to shy away. It’s this philosophy, combined with his entrepreneurial spirit that led him to establish Pinnacle Financial Advisors with co-founder Susan Talbott. In his role, Lennard delivers creative financial solutions to Pinnacle Financial Advisors’ clients with unique planning challenges.
With more than three decades of experience in the business world, holding positions in business operations and information technology, he has dedicated nearly half of that time to the craft of financial planning, specializing in investment and insurance optimization for tax efficiency, as well as unique challenges of clients’ international portfolios.
His foray into financial planning was part of Thrivent Financial, a financial services provider. It inspired him to form Pinnacle Financial Advisors, which brings together a talented multi-disciplinary team of financial experts who deliver unrivaled value and results to individuals, families and businesses.
Operating without constraining corporate restrictions, Pinnacle Financial Advisors is rooted in trust and transparency. Lennard leads his team to deliver comprehensive financial roadmap development and implementation using a wide range of financial products and services that are unparalleled in the industry. Under his guidance, Pinnacle Financial Advisors’ planning strategies are customized to clients’ risk tolerance, life stage, goals, desire for involvement, asset level, tax sensitivity, and investment experience.
Lennard is known in the industry for blending his business and finance acumen with a fervent interest in technology and the supporting role it plays in helping clients achieve their short- and long-term goals. His belief in holistic planning and exploring every avenue comes from a career focused on uncovering opportunities, evaluating efficiencies, and exploring greatest returns.
Prior to Pinnacle Financial Advisors, Lennard started his career at Exxon as an international auditor, analyzing business operations and controls in Paris and Rome. This is where his inherent need to problem-solve was born. Although fascinated by peoples’ decision-making processes, his passion in technology was ferociously ignited when the firm introduced its first personal computer system. It led him to TEAMS International (Team Evaluation and Management Systems), the developer of 360-degree job evaluation processes, where he served as Vice-President of Technology. He went on to found KnowledgeTrax, a business development planning and technology consulting firm.
Lennard is a CERTIFIED FINANCIAL PLANNER™ professional, holds his FINRA Series 7 and 66 securities licenses, and is a member of the Financial Planning Association Phoenix Chapter. He holds Life and Health Insurance and Variable Life and Variable Annuity licenses in Arizona, California, Kansas, Minnesota, Oregon, Texas, and Wisconsin. His impressive education background began in The Netherlands at Nyenrode Business University where he developed statistical analysis software. Subsequently, he attended Washburn University in Kansas where he graduated with a Bachelor of Business Administration in General Business. From there, he pursued an advanced degree at the prestigious Thunderbird School of Global Management, earning a Master of Business Administration in International Finance and Operations. As well, Lennard completed a Master of Science in Management in Decision Information Systems from Arizona State University’s W.P. Carey School of Business with an emphasis on artificial intelligence and problem structuring.
Lennard lives in Tempe with his wife Cheri. They have four children. Outside of the office, he enjoys learning about computer systems and networks, traveling, reading, music, and movies.
Question & Answer
What are your service offerings?
Retirement Planning
Tax Planning
Small Business Planning
Inheritance
Retirement Income Management
Estate Planning
Employee and Employer Plan Ben...
Comprehensive Financial Planni...
Business Succession Planning
Insurance Planning
Investment Planning
Are you a "fiduciary"?
Yes
Aliases
Lennard C Van Der Feltz | Lennard Van Der Feltz
Other business activities
Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
1. NAME OF OTHER BUSINESS: FIXED INSURANCE INVESTMENT RELATED: YES ADDRESS: SAME AS REGISTERED LOCATION NATURE OF BUSINESS: FIXED INSURANCE START DATE: 02/2003 APX NUMBER OF HOURS PER WEEK: 1 APX NUMBER OF HOURS DURING TRADING HOURS: 1 POSITION/TITLE/RELATIONSHIP: AGENT BRIEF DESCRIPTION OF DUTIES: INSURANCE SALES AND SERVICE 2. NAME OF OTHER BUSINESS: CORNVILLE PLACE FOR YOU LLC INVESTMENT RELATED: NO ADDRESS: 485 S PAGE SPRINGS RD CORNVILLE, AZ 86325 NATURE OF BUSINESS: RENTAL PROPERTY START DATE: 02/2020 APX NUMBER OF HOURS PER WEEK: 1 APX NUMBER OF HOURS DURING TRADING HOURS: 0 POSITION/TITLE/RELATIONSHIP: PROPERTY OWNER BRIEF DESCRIPTION OF DUTIES: INTERACT WITH PROFESSIONAL PROPERTY MANAGER 3. NAME OF OTHER BUSINESS: PINNACLE ACHIEVEMENT GROUP LLC DBA PINNACLE FINANCIAL ADVISORS INVESTMENT RELATED: YES ADDRESS: SAME AS REGISTERED LOCATION NATURE OF BUSINESS: FINANCIAL SERVICES START DATE: 01/2007 APX NUMBER OF HOURS PER WEEK: 32 APX NUMBER OF HOURS DURING TRADING HOURS: 32 POSITION/TITLE/RELATIONSHIP: CFO BRIEF DESCRIPTION OF DUTIES: PROVIDING FINANCIAL SERVICES TO CLIENTS 4. NAME OF OTHER BUSINESS: WILDE WEALTH MANAGEMENT GROUP INVESTMENT RELATED: YES ADDRESS: SAME AS REGISTERED LOCATION NATURE OF BUSINESS: FINANCIAL SERVICES START DATE: 11/2024 APX NUMBER OF HOURS PER WEEK: 32 APX NUMBER OF HOURS DURING TRADING HOURS: 32 POSITION/TITLE/RELATIONSHIP: FINANCIAL PROFESSIONAL BRIEF DESCRIPTION OF DUTIES: PROVIDING FINANCIAL SERVICES TO CLIENTS 5. NAME OF OTHER BUSINESS: KNOWLEDGETRAX LLC INVESTMENT RELATED: NO ADDRESS: 2127 N ALLEN MESA, AZ 85203 NATURE OF BUSINESS: BUSINESS CONSULTING START DATE: 02/2000 APX NUMBER OF HOURS PER WEEK: 1 APX NUMBER OF HOURS DURING TRADING HOURS: 1 POSITION/TITLE/RELATIONSHIP: CEO BRIEF DESCRIPTION OF DUTIES: PROVIDE BUSINESS CONSULTING SERVICES
CRS (Client Relationship Summary) - RIA
Click below to view Lennard Cuno Van Der Feltz's CRS (Customer Relationship Summary).
Certified licenses
Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
CFP®
Start date: 2006
Experience
Current
November 13, 2024 - Present
CETERA INVESTMENT ADVISERS LLC
Office #1: 3200 W Ray Road Suite 101, Chandler, AZ 85226RIA
CRD#: 105644
CHANDLER, AZ
Current
November 12, 2024 - Present
CETERA ADVISORS LLC
Office #1: 3200 W Ray Road Suite 101, Chandler, AZ 85226BD
CRD#: 10299
CHANDLER, AZ
Past
July 26, 2017 - November 25, 2024
SEROS FINANCIAL, LLC
RIA
CRD#: 166808
TEMPE, AZ
Past
February 13, 2015 - November 20, 2017
UNITED PLANNERS' FINANCIAL SERVICES OF AMERICA A LIMITED PARTNER
RIA
CRD#: 20804
TEMPE, AZ
Past
February 4, 2015 - November 12, 2024
UNITED PLANNERS' FINANCIAL SERVICES OF AMERICA A LIMITED PARTNER
BD
CRD#: 20804
TEMPE, AZ
Past
December 17, 2007 - February 20, 2015
MSI FINANCIAL SERVICES, INC.
BD
CRD#: 14251
TEMPE, AZ
Past
April 29, 2004 - December 20, 2007
THRIVENT INVESTMENT MANAGEMENT INC.
RIA
CRD#: 18387
MESA, AZ
Past
February 12, 2003 - December 20, 2007
THRIVENT INVESTMENT MANAGEMENT INC.
BD
CRD#: 18387
MESA, AZ
Primary Firm SEC Registration
This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
CI
CETERA INVESTMENT ADVISERS LLC
CETERA ADVISOR NETWORKS | TERRA FINANCIAL PLANNING GROUP LTD | GENWORTH FINANCIAL ADVISERS CORPORATION | FIRST ALLIED ADVISORY SERVICES | CETERA INVESTMENT ADVISERS LLC | CETERA ADVISORS
CRD#: 105644 / SEC#: 801-20406
RIA
Registered Investment Advisory firm - (1/13/1984 Approved)State Registrations and Notice Filings
Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.Visual representation of state registrations
RR
Arizona(11/13/2024)
IAR
Arizona(11/13/2024)
Exams
State Security Law Exam
General Industry/Product Exam
General Industry/Product Exam
SRO Registrations
RR
FINRA
Current Firm
CI
CETERA INVESTMENT ADVISERS LLC
CETERA ADVISOR NETWORKS | TERRA FINANCIAL PLANNING GROUP LTD | GENWORTH FINANCIAL ADVISERS CORPORATION | FIRST ALLIED ADVISORY SERVICES | CETERA INVESTMENT ADVISERS LLC | CETERA ADVISORS
CRD#: 105644 / SEC#: 801-20406
RIA
Registered Investment Advisory firm - (1/13/1984 Approved)Upgrade to AdvisorCheck Premium
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Contact information
Main Address
1450 American Lane 6th Floor, Suite 650, Schaumburg, IL 60173-2096
Mailing Address
Phone number
(310) 257-7880
Established
Firm type
Fiscal year end
# of Employees
7,705
SEC notice filing (53 States and Territories)
Regulatory assets under management
| Total Number of Accounts | 584,487 |
| AUM (Assets Under Management) | $ 163,792,814,520 |
Accountant surprise examination report
| Filing Date | Form ADV-E Cover | Form ADV-E Report |
|---|---|---|
| 10/27/2025 | ||
| 12/13/2024 | ||
| 09/26/2023 | ||
| 11/18/2022 |
Red Flags
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Check for any disclosures as part of your thorough research when choosing an advisor.
Company Information
CETERA INVESTMENT ADVISERS LLC
CRD#: 105644Chandler, AZ 85226TRUST BUT VERIFY
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Contact information
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