Richard Cole

AMERITAS ADVISORY SERVICES

PITTSBURGH, PA 15220

CRD#: 4625843

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Professional summary

Richard Cole, who also goes by Richard Seifert Cole Jr, Richard Seifert Cole, Richard Cole Jr., Richard Cole, is a registered financial advisor currently at AMERITAS ADVISORY SERVICES, LLC located in Pittsburgh, Pennsylvania and AMERITAS INVESTMENT COMPANY, LLC located in Pittsburgh, Pennsylvania.

Richard is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2003. Richard has worked at 11 firms and has passed the Series 66, Series 63, SIE, Series 7 and Series 6 exams.

Question & Answer

Are you a "fiduciary"?

Yes

Aliases

Richard Seifert Cole Jr | Richard Seifert Cole | Richard Cole Jr. | Richard Cole

Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

The advisor shows no other business activity.

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Richard Cole's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

Certified licenses

Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®

None

Experience

Current

May 28, 2026 - Present

AMERITAS ADVISORY SERVICES, LLC

Office #1: 11 Parkway Center Drive Ste 125, Pittsburgh, PA 15220

RIA

CRD#: 317245

PITTSBURGH, PA

Current

May 28, 2026 - Present

AMERITAS INVESTMENT COMPANY, LLC

Office #1: 11 Parkway Ctr Ste 125, Pittsburgh, PA 15220

CRD#: 14869

Pittsburgh, PA

Past

May 15, 2025 - May 14, 2026

LPL FINANCIAL LLC

RIA

CRD#: 6413

MONACA, PA

Past

May 15, 2025 - May 14, 2026

LPL FINANCIAL LLC

CRD#: 6413

MONACA, PA

Past

August 28, 2024 - May 15, 2025

CUSO FINANCIAL SERVICES, L.P.

RIA

CRD#: 42132

Monaca, PA

Past

August 28, 2024 - May 15, 2025

CUSO FINANCIAL SERVICES, L.P.

CRD#: 42132

Monaca, PA

Past

July 16, 2024 - August 26, 2024

MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED

RIA

CRD#: 7691

SEWICKLEY, PA

Past

July 16, 2024 - August 26, 2024

MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED

CRD#: 7691

SEWICKLEY, PA

Past

April 3, 2020 - January 10, 2024

CHARLES SCHWAB & CO., INC.

RIA

CRD#: 5393

Cranberry Township, PA

Past

April 3, 2020 - January 10, 2024

CHARLES SCHWAB & CO., INC.

CRD#: 5393

Cranberry Township, PA

Past

August 6, 2019 - March 24, 2020

PNC WEALTH MANAGEMENT LLC

RIA

CRD#: 129052

PITTSBURGH, PA

Past

August 6, 2019 - March 24, 2020

PNC WEALTH MANAGEMENT LLC

CRD#: 129052

PITTSBURGH, PA

Past

October 27, 2014 - January 8, 2018

CITIZENS SECURITIES, INC.

CRD#: 39550

PITTSBURGH, PA

Past

October 24, 2014 - January 8, 2018

CITIZENS SECURITIES, INC.

RIA

CRD#: 39550

PITTSBURGH, PA

Past

July 20, 2012 - June 3, 2013

OPPENHEIMER & CO. INC.

RIA

CRD#: 249

PITTSBURGH, PA

Past

July 19, 2012 - June 3, 2013

OPPENHEIMER & CO. INC.

CRD#: 249

PITTSBURGH, PA

Past

February 23, 2011 - July 24, 2012

PNC WEALTH MANAGEMENT LLC

RIA

CRD#: 129052

BEAVER, PA

Past

April 8, 2010 - July 24, 2012

PNC WEALTH MANAGEMENT LLC

CRD#: 129052

BEAVER, PA

Past

March 23, 2009 - March 25, 2010

FIFTH THIRD SECURITIES, INC.

CRD#: 628

PITTSBURGH, PA

Past

February 5, 2003 - December 5, 2007

LIBERTY LIFE SECURITIES LLC

CRD#: 47737

WEXFORD, PA

Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".

AMERITAS ADVISORY SERVICES, LLC

CRD#: 317245 / SEC#: 801-55153

RIA

Registered Investment Advisory firm - (1/13/1998 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR

means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.

indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

California
(5/28/2026)

Florida
(5/28/2026)

Georgia
(5/28/2026)

Ohio
(5/28/2026)

Pennsylvania
(5/28/2026)

IAR

Pennsylvania
(5/28/2026)

IAR

Texas
(5/28/2026)

West Virginia
(5/28/2026)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state. Note: This rule does not apply to broker-dealer activity.

Exams

State Security Law Exam

IAR

Series 66

Date: 2/21/2011

Uniform Combined State Law Examination

State Security Law Exam

Series 63

Date: 5/1/2003

Uniform Securities Agent State Law Examination

General Industry/Product Exam

SIE

Date: 1/8/2018

Securities Industry Essentials Examination

General Industry/Product Exam

Series 7

Date: 10/13/2009

General Securities Representative Examination

General Industry/Product Exam

Series 6

Date: 2/4/2003

Investment Company Products/Variable Contracts Representative Examination

SRO Registrations

FINRA

Current Firm

AMERITAS ADVISORY SERVICES, LLC

CRD#: 317245 / SEC#: 801-55153

RIA

Registered Investment Advisory firm - (1/13/1998 Approved)

PREMIUM

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Contact information

Main Address

5900 O Street, Lincoln, NE 68510

Mailing Address

Phone number

(800) 335-9858

Established

Firm type

Fiscal year end

# of Employees

560

SEC notice filing (51 States and Territories)

Documents

Customer Relationship Summary (CRS / SEC)

Latest Form ADV

Part 2 Brochures

FORM ADV PART 2A (3/21/2026)

AMERITAS INVESTMENT STRATEGIES WRAP BROCHURE (3/21/2026)

AMERITAS WEALTH PLATFORM (3/21/2026)

GALAXY WRAP FEE BROCHURE (3/21/2026)

GALAXY II WRAP FEE BROCHURE (3/21/2026)

CONSTELLATION WRAP FEE PROGRAM (3/21/2026)

Regulatory assets under management

Total Number of Accounts	41,501
AUM (Assets Under Management)	$ 11,506,548,514

Accountant surprise examination report

Filing Date	Form ADV-E Cover	Form ADV-E Report
10/28/2025	Cover Page	Report
07/23/2024	Cover Page	Report
07/27/2023	Cover Page	Report

Red Flags

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

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We're Here To Help

Advisor Monitoring

Firm Stability Insights

Richard Cole

Professional summary

Question & Answer

Aliases

Other business activities

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Richard Cole's CRS (Customer Relationship Summary).

Certified licenses

Experience

AMERITAS INVESTMENT COMPANY, LLC

LPL FINANCIAL LLC

LPL FINANCIAL LLC

CUSO FINANCIAL SERVICES, L.P.

CUSO FINANCIAL SERVICES, L.P.

MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED

MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED

CHARLES SCHWAB & CO., INC.

CHARLES SCHWAB & CO., INC.

PNC WEALTH MANAGEMENT LLC

PNC WEALTH MANAGEMENT LLC

CITIZENS SECURITIES, INC.

CITIZENS SECURITIES, INC.

OPPENHEIMER & CO. INC.

OPPENHEIMER & CO. INC.

PNC WEALTH MANAGEMENT LLC

PNC WEALTH MANAGEMENT LLC

FIFTH THIRD SECURITIES, INC.

LIBERTY LIFE SECURITIES LLC

Primary Firm SEC Registration

AMERITAS ADVISORY SERVICES, LLC

State Registrations and Notice Filings

Exams

Series 66

Date: 2/21/2011

Series 63

Date: 5/1/2003

SIE

Date: 1/8/2018

Series 7

Date: 10/13/2009

Series 6

Date: 2/4/2003

FINRA

Current Firm

AMERITAS ADVISORY SERVICES, LLC

Contact information

SEC notice filing (51 States and Territories)

Documents

Part 2 Brochures

Regulatory assets under management

Accountant surprise examination report

Red Flags

Company Information

AMERITAS ADVISORY SERVICES, LLC

TRUST BUT VERIFY

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