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AP

Ashby W. Price

KESTRA ADVISORY SERVICES
Henrico, VA 23229
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CRD#: 4608596
AP

Professional summary


Ashby Woody Price, AIF® is a registered financial advisor currently at KESTRA ADVISORY SERVICES, LLC located in Henrico, Virginia and KESTRA INVESTMENT SERVICES, LLC located in Henrico, Virginia.

Ashby is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2010. Ashby has worked at 5 firms and has passed the Series 65, Series 63, SIE, Series 86, Series 87 and Series 7 exams.

top-8-questions

Question & Answer


Are you a "fiduciary"?
Yes

Aliases


None

Other business activities


Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
Name: Kestra Advisory Services, LLC Investment Related: Yes Address: 5707 Southwest Parkway Building 2, Suite 400 Austin TX 78735 Nature of Business: Investment Advisory services through Kestra Advisory Services, LLC Position, Title or Relationship: Investment Advisor Representative Start Date: 4/4/2016 Hours per month: Up to 100% (0 to 160 hours) Hours per month during trading hours: Up to 100% (0 to 160 hours) Duties: Investment advisory services Name: CFA Society Virginia Investment Related: No Address: 9500 Arrowdel Road Richmond VA 23229 Nature of Business: Board Position (Board of Directors, Board of Trustees, etc.) Position, Title or Relationship: Board member Start Date: 7/1/2019 Hours per month: 0% - 10% (0 - 16 hours) Hours per month during trading hours: 0% - 10% (0 - 14 hours) Duties: meeting to discuss how to grow the organization and raise awareness of the C?FA Institute Name: Ashwood Financial Partners Investment Related: Yes Address: 5806 Grove Avenue, #241 Richmond VA 23226 Nature of Business: Registered Rep Activities through Kestra Investment Services, LLC using a DBA name; Insurance Position, Title or Relationship: Advisor Start Date: 5/29/2020 Hours per month: 100%+ (More than 160 hours) Hours per month during trading hours: Up to 100% (0 to 160 hours) Duties: Financial planning, investment management Name: ACG Richmond Investment Related: No Address: PO Box 4921 Richmond VA 23058 Nature of Business: Other Other/None of the Above networking Position, Title or Relationship: member Start Date: 9/2/2021 Hours per month: 0% - 10% (0 - 16 hours) Hours per month during trading hours: 0% - 10% (0 - 14 hours) Duties: member, help recruit new members to the group Name: THE COMMUNITY TAX LAW PROJECT POSITION: Board member NATURE: Board position (Board of Directors, Board of Trustees, etc.) INVESTMENT RELATED: No # OF HOURS: 1 SECURITIES TRADING HOURS: 1 START DATE: 01/27/2025 ADDRESS: P.O. Box 11322, Richmond VA 23230, United States DESCRIPTION: attend board meetings help provide guidance on the investment strategy along with other board members help provide guidance on the investment policy statement Name: ASHBY W. PRICE & ASSOCIATES POSITION: Owner NATURE: Registered rep activities through Kestra Investment Services INVESTMENT RELATED: No # OF HOURS: 0 SECURITIES TRADING HOURS: 0 START DATE: 02/10/2016 ADDRESS: 8010 Thom Road, Henrico VA 23229, United States DESCRIPTION: LLC started in 2016 for future use in case I established a business

Blog Corner


CRS (Client Relationship Summary) - RIA


Click below to view Ashby Woody Price's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

Certified licenses


Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
AIF®

Experience


Current

May 5, 2016 - Present

KESTRA ADVISORY SERVICES, LLC

Office #1: 8010 Thom Road, Henrico, VA 23229
RIA
CRD#: 283330
Henrico, VA
Current

June 16, 2014 - Present

KESTRA INVESTMENT SERVICES, LLC

BD
CRD#: 42046
Henrico, VA
Past

September 22, 2014 - September 22, 2016

KESTRA INVESTMENT SERVICES, LLC

RIA
CRD#: 42046
Richmond, VA
Past

January 2, 2013 - June 3, 2014

BB&T SECURITIES, LLC

BD
CRD#: 142785
RICHMOND, VA
Past

June 21, 2011 - January 2, 2013

SCOTT & STRINGFELLOW, LLC

BD
CRD#: 6255
RICHMOND, VA
Past

June 25, 2010 - April 4, 2011

STERNE, AGEE & LEACH, INC.

BD
CRD#: 791
RICHMOND, VA

Primary Firm SEC Registration


This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
KA
KESTRA ADVISORY SERVICES, LLC
KESTRA ADVISORY SERVICES, LLC | NFP ADVISOR SERVICES LLC

CRD#: 283330 / SEC#: 801-56126

RIA
Registered Investment Advisory firm - (12/31/1998 Approved)

State Registrations and Notice Filings


Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

RR
Florida
(10/30/2024)
RR
North Carolina
(2/12/2016)
RR
South Carolina
(2/20/2020)
RR
Virginia
(6/16/2014)
IAR
Virginia
(5/5/2016)

Exams


State Security Law Exam
IAR
Series 65
Date: 9/22/2014
Uniform Investment Adviser Law Examination
State Security Law Exam
General Industry/Product Exam
General Industry/Product Exam
General Industry/Product Exam
General Industry/Product Exam
SRO Registrations
RR
FINRA

Current Firm


KA
KESTRA ADVISORY SERVICES, LLC
KESTRA ADVISORY SERVICES, LLC | NFP ADVISOR SERVICES LLC

CRD#: 283330 / SEC#: 801-56126

RIA
Registered Investment Advisory firm - (12/31/1998 Approved)
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Contact information


Main Address
5707 Southwest Parkway Building 2, Suite 400, Austin, TX 78735
Mailing Address
Phone number
(844) 553-7872
Established
Firm type
Fiscal year end
# of Employees
1,299

SEC notice filing (53 States and Territories)


Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

Documents


Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

KESTRA ADVISORY SERVICES, LLC BROCHURE (RETAIL CLIENTS) (10/21/2025)

Regulatory assets under management


Total Number of Accounts155,482
AUM (Assets Under Management)$ 60,174,309,829

Accountant surprise examination report


Filing DateForm ADV-E CoverForm ADV-E Report
12/23/2024
Cover Page
10/20/2023
12/21/2022

Red Flags


Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information


KESTRA ADVISORY SERVICES, LLC

CRD#: 283330Henrico, VA 23229

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