William B. Pretory

CETERA INVESTMENT ADVISERS LLC

MOUNT ARLINGTON, NJ 07856

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CRD#: 4551508

Professional summary

William Benjamin Pretory, who also goes by Bill Benjamin Pretory, Bill B Pretory, Bill Pretory, William B Pretory, William Pretory, is a registered financial advisor currently at CETERA INVESTMENT ADVISERS LLC located in Mount Arlington, New Jersey and CETERA WEALTH SERVICES, LLC located in Mount Arlington, New Jersey.

William is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2002. William has worked at 10 firms and has passed the Series 65, Series 63, SIE and Series 7 exams.

Question & Answer

Are you a "fiduciary"?

Yes

Aliases

Bill Benjamin Pretory | Bill B Pretory | Bill Pretory | William B Pretory | William Pretory

Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

The advisor shows no other business activity.

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view William Benjamin Pretory's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

Certified licenses

Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®

None

Experience

Current

September 5, 2025 - Present

CETERA INVESTMENT ADVISERS LLC

Office #1: 200 Valley Rd Suite 300, Mount Arlington, NJ 07856

RIA

CRD#: 105644

MOUNT ARLINGTON, NJ

Current

September 5, 2025 - Present

CETERA WEALTH SERVICES, LLC

Office #1: 200 Valley Road Suite 300, Mount Arlington, NJ 07856

CRD#: 13572

MOUNT ARLINGTON, NJ

Past

March 25, 2024 - September 5, 2025

AVANTAX ADVISORY SERVICES

RIA

CRD#: 104556

Mount Arlington, NJ

Past

March 22, 2024 - September 5, 2025

AVANTAX INVESTMENT SERVICES, INC.

CRD#: 13686

MOUNT ARLINGTON, NJ

Past

February 14, 2018 - April 3, 2024

LPL FINANCIAL LLC

RIA

CRD#: 6413

BASKING RIDGE, NJ

Past

February 14, 2018 - April 3, 2024

LPL FINANCIAL LLC

CRD#: 6413

BASKING RIDGE, NJ

Past

January 16, 2013 - February 20, 2018

INVEST FINANCIAL CORPORATION

RIA

CRD#: 12984

BASKING RIDGE, NJ

Past

January 16, 2013 - February 14, 2018

INVEST FINANCIAL CORPORATION

CRD#: 12984

BASKING RIDGE, NJ

Past

October 26, 2011 - January 30, 2013

AFFINITY INVESTMENT SERVICES, LLC

RIA

CRD#: 104296

BASKING RIDGE, NJ

Past

April 5, 2010 - January 30, 2013

AFFINITY INVESTMENT SERVICES, LLC

CRD#: 104296

BASKING RIDGE, NJ

Past

November 5, 2004 - October 1, 2009

FRANKLIN/TEMPLETON DISTRIBUTORS, LLC

CRD#: 332

SHORT HILLS, NJ

Past

January 21, 2003 - April 14, 2003

ALLSTATE FINANCIAL SERVICES, LLC

CRD#: 18272

LINCOLN, NE

Past

August 20, 2002 - October 10, 2002

EDWARD JONES

CRD#: 250

ST. LOUIS, MO

Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".

CETERA INVESTMENT ADVISERS LLC

CRD#: 105644 / SEC#: 801-20406

RIA

Registered Investment Advisory firm - (1/13/1984 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR

means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.

indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

Arizona
(9/5/2025)

California
(9/5/2025)

Colorado
(9/5/2025)

District of Columbia
(9/5/2025)

Florida
(9/5/2025)

Georgia
(9/5/2025)

Kansas
(9/5/2025)

Maryland
(9/5/2025)

Michigan
(9/5/2025)

New Jersey
(9/5/2025)

IAR

New Jersey
(9/5/2025)

New York
(9/5/2025)

North Carolina
(9/5/2025)

Pennsylvania
(9/5/2025)

South Carolina
(9/5/2025)

Tennessee
(9/5/2025)

Virginia
(9/5/2025)

Washington
(9/5/2025)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state. Note: This rule does not apply to broker-dealer activity.

Exams

State Security Law Exam

IAR

Series 65

Date: 12/20/2010

Uniform Investment Adviser Law Examination

State Security Law Exam

Series 63

Date: 8/22/2002

Uniform Securities Agent State Law Examination

General Industry/Product Exam

SIE

Date: 10/1/2018

Securities Industry Essentials Examination

General Industry/Product Exam

Series 7

Date: 8/19/2002

General Securities Representative Examination

SRO Registrations

FINRA

Current Firm

CETERA INVESTMENT ADVISERS LLC

CRD#: 105644 / SEC#: 801-20406

RIA

Registered Investment Advisory firm - (1/13/1984 Approved)

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Contact information

Main Address

1450 American Lane 6th Floor, Suite 650, Schaumburg, IL 60173-2096

Mailing Address

Phone number

(310) 257-7880

Established

Firm type

Fiscal year end

# of Employees

7,705

SEC notice filing (53 States and Territories)

Documents

Customer Relationship Summary (CRS / SEC)

Latest Form ADV

Regulatory assets under management

Total Number of Accounts	584,487
AUM (Assets Under Management)	$ 163,792,814,520

Accountant surprise examination report

Filing Date	Form ADV-E Cover	Form ADV-E Report
10/27/2025	Cover Page	Report
12/13/2024	Cover Page	Report
09/26/2023	Cover Page	Report

Red Flags

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

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Firm Stability Insights

William B. Pretory

Professional summary

Question & Answer

Aliases

Other business activities

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view William Benjamin Pretory's CRS (Customer Relationship Summary).

Certified licenses

Experience

CETERA WEALTH SERVICES, LLC

AVANTAX ADVISORY SERVICES

AVANTAX INVESTMENT SERVICES, INC.

LPL FINANCIAL LLC

LPL FINANCIAL LLC

INVEST FINANCIAL CORPORATION

INVEST FINANCIAL CORPORATION

AFFINITY INVESTMENT SERVICES, LLC

AFFINITY INVESTMENT SERVICES, LLC

FRANKLIN/TEMPLETON DISTRIBUTORS, LLC

ALLSTATE FINANCIAL SERVICES, LLC

EDWARD JONES

Primary Firm SEC Registration

CETERA INVESTMENT ADVISERS LLC

State Registrations and Notice Filings

Exams

Series 65

Date: 12/20/2010

Series 63

Date: 8/22/2002

SIE

Date: 10/1/2018

Series 7

Date: 8/19/2002

FINRA

Current Firm

CETERA INVESTMENT ADVISERS LLC

Contact information

SEC notice filing (53 States and Territories)

Documents

Regulatory assets under management

Accountant surprise examination report

Red Flags

Company Information

CETERA INVESTMENT ADVISERS LLC

TRUST BUT VERIFY

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