Willard D. Moore

AURORA PRIVATE WEALTH

Holmdel, NJ

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CRD#: 4530900

Professional summary

Willard David Moore, who also goes by W David Moore Jr., Wilard David Moore Jr, Willard David Moore Jr, is a registered financial advisor currently at AURORA PRIVATE WEALTH, INC. located in Holmdel, New Jersey and APW CAPITAL, INC. located in Holmdel, New Jersey.

Willard is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2002. Willard has worked at 7 firms and has passed the Series 66, SIE and Series 7 exams.

Question & Answer

Are you a "fiduciary"?

Yes

Aliases

W David Moore Jr. | Wilard David Moore Jr | Willard David Moore Jr

Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

(1) Aurora d/b/a Moore Wealth Management, LLC; Holmdel, NJ; investment related; Nature of business: RIA and independent insurance agent; Title: Managing Member/Wealth Manager/Retirement Planning Specialist/Insurance Agent; Duties: advisory services and insurance agent; TIME SPENT 100%

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Willard David Moore's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

Certified licenses

Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®

None

Experience

Current

January 3, 2019 - Present

AURORA PRIVATE WEALTH, INC.

RIA

CRD#: 281604

Holmdel, NJ

Current

January 2, 2019 - Present

APW CAPITAL, INC.

CRD#: 43814

Holmdel, NJ

Past

May 2, 2016 - December 31, 2018

PURSHE KAPLAN STERLING INVESTMENTS

CRD#: 35747

Holmdel, NJ

Past

February 26, 2014 - December 31, 2018

INSIGHT PRIVATE ADVISORS, LLC

RIA

CRD#: 169017

HOLMDEL, NJ

Past

February 25, 2014 - May 2, 2016

LPL FINANCIAL LLC

CRD#: 6413

HOLMDEL, NJ

Past

August 6, 2009 - February 27, 2014

BCG SECURITIES, INC.

RIA

CRD#: 70

HOLMDEL, NJ

Past

August 6, 2009 - February 27, 2014

BCG SECURITIES, INC.

CRD#: 70

CHERRY HILL, NJ

Past

July 27, 2002 - August 4, 2009

EQUITABLE ADVISORS, LLC

RIA

CRD#: 6627

HOLMDEL, NJ

Past

May 17, 2002 - August 4, 2009

EQUITABLE ADVISORS, LLC

CRD#: 6627

HOLMDEL, NJ

Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".

AURORA PRIVATE WEALTH, INC.

CRD#: 281604 / SEC#: 801-110498

RIA

Registered Investment Advisory firm - (5/5/2017 Approved)

California

Registered Investment Advisory firm - (6/4/2017 Terminated)

Florida

Registered Investment Advisory firm - (5/5/2017 Terminated)

New Jersey

Registered Investment Advisory firm - (5/24/2017 Terminated)

Ohio

Registered Investment Advisory firm - (5/5/2017 Terminated)

Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR

means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.

indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

Florida
(1/2/2019)

New Jersey
(1/2/2019)

IAR

New Jersey
(1/3/2019)

North Carolina
(1/12/2022)

Pennsylvania
(1/2/2019)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state. Note: This rule does not apply to broker-dealer activity.

Exams

State Security Law Exam

IAR

Series 66

Date: 6/7/2002

Uniform Combined State Law Examination

General Industry/Product Exam

SIE

Date: 10/1/2018

Securities Industry Essentials Examination

General Industry/Product Exam

Series 7

Date: 5/16/2002

General Securities Representative Examination

SRO Registrations

FINRA

Current Firm

AURORA PRIVATE WEALTH, INC.

CRD#: 281604 / SEC#: 801-110498

RIA

Registered Investment Advisory firm - (5/5/2017 Approved)

California

Registered Investment Advisory firm - (6/4/2017 Terminated)

Florida

Registered Investment Advisory firm - (5/5/2017 Terminated)

New Jersey

Registered Investment Advisory firm - (5/24/2017 Terminated)

Ohio

Registered Investment Advisory firm - (5/5/2017 Terminated)

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Contact information

Main Address

100 Enterprise Drive Suite 504, Rockaway, NJ 07866

Mailing Address

Phone number

(973) 394-0404

Established

Firm type

Fiscal year end

# of Employees

SEC notice filing (34 States and Territories)

Documents

Customer Relationship Summary (CRS / SEC)

Latest Form ADV

Part 2 Brochures

AURORA PW ADV 2A (7/17/2025)

AURORA PW WRAP BROCHURE (3/11/2025)

Regulatory assets under management

Total Number of Accounts	1,843
AUM (Assets Under Management)	$ 395,308,639

Red Flags

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

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Advisor Monitoring

Firm Stability Insights

Willard D. Moore

Professional summary

Question & Answer

Aliases

Other business activities

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Willard David Moore's CRS (Customer Relationship Summary).

Certified licenses

Experience

APW CAPITAL, INC.

PURSHE KAPLAN STERLING INVESTMENTS

INSIGHT PRIVATE ADVISORS, LLC

LPL FINANCIAL LLC

BCG SECURITIES, INC.

BCG SECURITIES, INC.

EQUITABLE ADVISORS, LLC

EQUITABLE ADVISORS, LLC

Primary Firm SEC Registration

AURORA PRIVATE WEALTH, INC.

State Registrations and Notice Filings

Exams

Series 66

Date: 6/7/2002

SIE

Date: 10/1/2018

Series 7

Date: 5/16/2002

FINRA

Current Firm

AURORA PRIVATE WEALTH, INC.

Contact information

SEC notice filing (34 States and Territories)

Documents

Part 2 Brochures

Regulatory assets under management

Red Flags

Company Information

AURORA PRIVATE WEALTH, INC.

TRUST BUT VERIFY

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