HM
Herbert M. Messersmith
AMERITAS ADVISORY SERVICES
GOTHENBURG, NE 69138
Some features on this profile are disabled
CRD#: 4506795
HM
Professional summary
Herbert Michael Messersmith is a registered financial advisor currently at AMERITAS ADVISORY SERVICES, LLC located in Gothenburg, Nebraska and AMERITAS INVESTMENT COMPANY, LLC located in Wallace, Nebraska.
Herbert is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2002. Herbert has worked at 3 firms and has passed the Series 65, Series 66, SIE and Series 7 exams.
Question & Answer
Are you a "fiduciary"?
Yes
Aliases
None
Other business activities
Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
Central Financial Services; same as branch; inv rel; fixed product sales; Agent; start date=12/2002; hrs/mo=200; trading hrs/mo=50; agent * DaySpring Bank; same as branch; inv rel; selling products; Agent; start date=12/2001; hrs/mo=200; trading hrs/mo=50; selling products to bank customers*Ameritas Financial Center; Inv/Rel; Same as business; Agent; Sales; Start Date=01/01/2021; Hrs/Mo=50; Trading Hrs/Mo=50; sales; MBP Real Estate; Non/Inv Rel: Same as Residence; Partner; Start Date= 10/1/2020; Hrs/Mo=2; Trading Hrs/Mo=0; rent out real estate.
CRS (Client Relationship Summary) - RIA
Click below to view Herbert Michael Messersmith's CRS (Customer Relationship Summary).
Certified licenses
Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
NoneExperience
Current
November 1, 2021 - Present
AMERITAS ADVISORY SERVICES, LLC
Office #1: Dayspring Bank 914 Lake Ave, Gothenburg, NE 69138RIA
CRD#: 317245
GOTHENBURG, NE
Current
October 22, 2002 - Present
AMERITAS INVESTMENT COMPANY, LLC
Office #1: 234 S Commercial Ave, Wallace, NE 69169Office #2: 914 Lake Ave, Gothenburg, NE 69138-0079Office #3: 410 Rodeo Rd, North Platte, NE 69101Office #4: 101 Nw 1st St, Mullen, NE 69152BD
CRD#: 14869
Wallace, NE
Past
May 2, 2005 - November 1, 2021
AMERITAS INVESTMENT COMPANY, LLC
RIA
CRD#: 14869
RALSTON, NE
Past
February 22, 2002 - October 21, 2002
EAGLE ONE INVESTMENTS, LLC
BD
CRD#: 45254
WASHINGTON, IA
Primary Firm SEC Registration
This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
AA
AMERITAS ADVISORY SERVICES, LLC
AMERITAS ADVISORY SERVICES, LLC
CRD#: 317245 / SEC#: 801-55153
RIA
Registered Investment Advisory firm - (1/13/1998 Approved)State Registrations and Notice Filings
Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.Visual representation of state registrations
RR
California(7/29/2013)
RR
Colorado(9/22/2025)
RR
Florida(8/5/2019)
RR
Georgia(12/3/2015)
RR
Idaho(12/14/2016)
RR
Indiana(7/26/2018)
RR
Iowa(7/30/2020)
RR
Kansas(8/16/2017)
RR
Missouri(6/7/2021)
RR
Nebraska(10/22/2002)
IAR
Nebraska(11/1/2021)
Exams
State Security Law Exam
State Security Law Exam
General Industry/Product Exam
General Industry/Product Exam
SRO Registrations
RR
FINRA
Current Firm
AA
AMERITAS ADVISORY SERVICES, LLC
AMERITAS ADVISORY SERVICES, LLC
CRD#: 317245 / SEC#: 801-55153
RIA
Registered Investment Advisory firm - (1/13/1998 Approved)Upgrade to AdvisorCheck Premium
Get A Biweekly Pulse, AutomaticallyReceive biweekly alerts automatically. Stay informed and proactive.
Catch Firm-Level Red Flags SoonerCatch leadership changes and disclosures early, before issues escalate.
See Trends. Not Just SnapshotsMonitor firm stability metrics like AUM and advisor ratios over time.
Contact information
Main Address
5900 O Street, Lincoln, NE 68510
Mailing Address
Phone number
(800) 335-9858
Established
Firm type
Fiscal year end
# of Employees
560
SEC notice filing (51 States and Territories)
Documents
Regulatory assets under management
| Total Number of Accounts | 41,501 |
| AUM (Assets Under Management) | $ 11,506,548,514 |
Accountant surprise examination report
| Filing Date | Form ADV-E Cover | Form ADV-E Report |
|---|---|---|
| 10/28/2025 | ||
| 07/23/2024 | ||
| 07/27/2023 |
Red Flags
Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.
Check for any disclosures as part of your thorough research when choosing an advisor.
Company Information
AMERITAS ADVISORY SERVICES, LLC
CRD#: 317245Gothenburg, NE 69138TRUST BUT VERIFY
Monitor Herbert Messersmith
Get automatic monthly alerts on:Job or Firm Moves
Licensing Changes
Client Complaints
New Red Flags
Contact Information Updates
