Dane J. Johnston

FIRST HEARTLAND CONSULTANTS

WAVERLY, IA 50677

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CRD#: 4491667

Professional summary

Dane John Johnston is a registered financial advisor currently at FIRST HEARTLAND CONSULTANTS, INC. located in Waverly, Iowa and FIRST HEARTLAND CAPITAL, INC. located in Waverly, Iowa.

Dane is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2003. Dane has worked at 3 firms and has passed the Series 65, Series 63, SIE, Series 7 and Series 6 exams.

Question & Answer

Are you a "fiduciary"?

Yes

Aliases

None

Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

JOHNSTON FINANCIAL SERVICES LLC. Investment related. SALE AND DISTRIBUTION OF INSURANCE PRODUCTS. Start 11/1/08. First Heartland Consultants, Inc. Investment related. IAR. Investment advisory services. Start 8/31/04. 30% owner real estate 72.4 acres. Not investment related. Start 2/10/12. Own 5 acres jointly with wife. Not investment related. Start 5/7/14. Frontier Innovations LLC. Not investment related. Owner. DBA Dangerous Tackle Co. PRODUCT DEVELOPMENT COMPANY FOR BASS JIGS (FISHING). Start 1/15/15. Owner of 13 acres of land and rent crop farmer. Investment related. Start 5/24/23

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Dane John Johnston's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

Certified licenses

Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®

None

Experience

Current

April 27, 2007 - Present

FIRST HEARTLAND CONSULTANTS, INC.

Office #1: 116 W. Bremer Ave, Waverly, IA 50677

RIA

CRD#: 110377

WAVERLY, IA

Current

August 31, 2004 - Present

FIRST HEARTLAND CAPITAL, INC.

Office #1: 116 West Bremer Avenue, Waverly, IA 50677

CRD#: 32460

Waverly, IA

Past

February 11, 2003 - September 2, 2004

THRIVENT INVESTMENT MANAGEMENT INC.

CRD#: 18387

MINNEAPOLIS, MN

Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".

FIRST HEARTLAND CONSULTANTS, INC.

FIRST HEARTLAND ADVISORS INC | FIRST HEARTLAND CONSULTANTS, INC.

CRD#: 110377 / SEC#: 801-46595

RIA

Registered Investment Advisory firm - (5/23/1994 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR

means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.

indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

Arizona
(1/13/2016)

Colorado
(1/9/2025)

Florida
(1/5/2022)

Illinois
(3/9/2021)

Iowa
(8/31/2004)

IAR

Iowa
(4/27/2007)

Kansas
(1/26/2024)

Minnesota
(4/14/2008)

Missouri
(10/16/2020)

Nebraska
(3/16/2005)

New Jersey
(6/9/2020)

North Carolina
(8/12/2020)

South Dakota
(8/31/2005)

Tennessee
(4/23/2025)

Texas
(10/11/2007)

Virginia
(6/6/2022)

Wisconsin
(11/10/2006)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state. Note: This rule does not apply to broker-dealer activity.

Exams

State Security Law Exam

IAR

Series 65

Date: 10/28/2005

Uniform Investment Adviser Law Examination

State Security Law Exam

Series 63

Date: 2/11/2003

Uniform Securities Agent State Law Examination

General Industry/Product Exam

SIE

Date: 10/1/2018

Securities Industry Essentials Examination

General Industry/Product Exam

Series 7

Date: 8/24/2005

General Securities Representative Examination

General Industry/Product Exam

Series 6

Date: 2/10/2003

Investment Company Products/Variable Contracts Representative Examination

SRO Registrations

FINRA

Current Firm

FIRST HEARTLAND CONSULTANTS, INC.

FIRST HEARTLAND ADVISORS INC | FIRST HEARTLAND CONSULTANTS, INC.

CRD#: 110377 / SEC#: 801-46595

RIA

Registered Investment Advisory firm - (5/23/1994 Approved)

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Contact information

Main Address

4101 Lake St. Louis Blvd, Lake St. Louis, MO 63367

Mailing Address

Phone number

(636) 625-0900

Established

Firm type

Fiscal year end

# of Employees

SEC notice filing (52 States and Territories)

Documents

Customer Relationship Summary (CRS / SEC)

Latest Form ADV

Part 2 Brochures

FIRST HEARTLAND CONSULTANTS, INC. (2/26/2025)

FIRST HEARTLAND CONSULTANTS INC. APPENDIX 1 TO FORM ADV PART 2A - FIRST HEARTLAND ASSET STRATEGIES WRAP FEE PROGRAM (2/26/2025)

FIRST HEARTLAND CONSULTANTS INC-APPENDIX I TO ADV PART 2A WRAP FEE PROGRAM (2/26/2025)

FIRST HEARTLAND CONSULTANTS, INC.-APPENDIX I TO FORM ADV PART 2A-RETIREMENT PLAN WRAP SERVICES (2/26/2025)

Regulatory assets under management

Total Number of Accounts	9,231
AUM (Assets Under Management)	$ 1,771,078,009

Accountant surprise examination report

Filing Date	Form ADV-E Cover	Form ADV-E Report
11/13/2025	Cover Page	Report
08/12/2024	Cover Page	Report
12/07/2023	Cover Page	Report

Red Flags

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

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Dane J. Johnston

Professional summary

Question & Answer

Aliases

Other business activities

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Dane John Johnston's CRS (Customer Relationship Summary).

Certified licenses

Experience

FIRST HEARTLAND CAPITAL, INC.

THRIVENT INVESTMENT MANAGEMENT INC.

Primary Firm SEC Registration

FIRST HEARTLAND CONSULTANTS, INC.

State Registrations and Notice Filings

Exams

Series 65

Date: 10/28/2005

Series 63

Date: 2/11/2003

SIE

Date: 10/1/2018

Series 7

Date: 8/24/2005

Series 6

Date: 2/10/2003

FINRA

Current Firm

FIRST HEARTLAND CONSULTANTS, INC.

Contact information

SEC notice filing (52 States and Territories)

Documents

Part 2 Brochures

Regulatory assets under management

Accountant surprise examination report

Red Flags

Company Information

FIRST HEARTLAND CONSULTANTS, INC.

TRUST BUT VERIFY

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