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WC

William J. Cronin

KESTRA ADVISORY SERVICES
WAUKESHA, WI 53186
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CRD#: 4408361
WC

Professional summary


William John Cronin, AIF® is a registered financial advisor currently at KESTRA ADVISORY SERVICES, LLC located in Waukesha, Wisconsin and KESTRA INVESTMENT SERVICES, LLC located in Waukesha, Wisconsin.

William is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2001. William has worked at 7 firms and has passed the Series 66, Series 63, SIE, Series 7 and Series 6 exams.

top-8-questions

Question & Answer


Are you a "fiduciary"?
Yes

Aliases


None

Other business activities


Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
Business Name: Integrity Retirement Plan Services, LLC Investment Related: No Address: 20975 Swenson Drive Suite 125 Waukesha WI 53186 Nature of Business: Other TPA Position, Title or Relationship: Owner Start Date: 1/2/2013 Hours per month: 0% - 10% (0 - 16 hours) Hours per month during trading hours: 0% - 10% (0 - 14 hours) Duties: Oversee work production of employee administrators.Business Name: Integrity Wealth Management, Inc. Investment Related: Yes Address: 20975 Swenson Drive Suite 125 Waukesha WI 53186 Nature of Business: Registered Rep Activities through Kestra Investment Services, LLC using a DBA name; Consulting; Insurance; Investment Advisory services through Kestra Advisory Services, LLC Position, Title or Relationship: Owner Start Date: 1/1/2013 Hours per month: 81% - 90% (129 - 144 hours) Hours per month during trading hours: 81% - 90% (113 - 126 hours) Duties: Client management and gather new business.Business Name: Integrity Wealth Mangement, Inc. Investment Related: Yes Address: 20975 Swenson Drive Suite 125 Waukesha WI 53186 Nature of Business: Insurance Position, Title or Relationship: Sales of new personal insurance lines to individuals. Start Date: 1/1/2015 Hours per month: 0% - 10% (0 - 16 hours) Hours per month during trading hours: 0% - 10% (0 - 14 hours) Duties: Sales and ServicesBusiness Name: Kestra Advisory Services, LLC Investment Related: Yes Address: 5707 Southwest Parkway Building 2, Suite 400 Austin TX 78735 Nature of Business: Investment Advisory services through Kestra Advisory Services, LLC Position, Title or Relationship: Investment Advisor Representative Start Date: 4/4/2016 Hours per month: Up to 100% (0 to 160 hours) Hours per month during trading hours: Up to 100% (0 to 160 hours) Duties: Investment advisory servicesBusiness Name: Robertson Ryan Financial Services, Inc. Investment Related: Yes Address: 20975 Swenson drive, Suite 125 Waukesha WI 53186 Nature of Business: Consulting; Investment Advisory services through Kestra Advisory Services, LLC Position, Title or Relationship: Owner, sales and service provider. Along with my Business Partner Todd Kreitzman (Kestra REP as well). Start Date: 5/1/2019 Hours per month: 21% - 30% (33 - 48 hours) Hours per month during trading hours: 11% - 20% (15 - 28 hours) Duties: Sales and service.

Blog Corner


CRS (Client Relationship Summary) - RIA


Click below to view William John Cronin's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

Certified licenses


Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
AIF®

Experience


Current

April 19, 2016 - Present

KESTRA ADVISORY SERVICES, LLC

Office #1: 20975 Swenson Drive Ste #225, Waukesha, WI 53186
RIA
CRD#: 283330
WAUKESHA, WI
Current

August 17, 2012 - Present

KESTRA INVESTMENT SERVICES, LLC

Office #1: 20975 Swenson Drive #225, Waukesha, WI 53186
BD
CRD#: 42046
Waukesha, WI
Past

May 21, 2014 - September 22, 2016

KESTRA INVESTMENT SERVICES, LLC

RIA
CRD#: 42046
AUSTIN, TX
Past

February 14, 2012 - June 1, 2012

VOYA FINANCIAL ADVISORS, INC.

BD
CRD#: 2882
WINDSOR, CT
Past

March 24, 2007 - June 1, 2012

VOYA FINANCIAL PARTNERS, LLC

BD
CRD#: 34815
ADDISON, TX
Past

June 24, 2004 - February 23, 2007

JOHN HANCOCK DISTRIBUTORS LLC

BD
CRD#: 5249
BOSTON, MA
Past

June 21, 2001 - June 3, 2004

MUTUAL OF AMERICA SECURITIES LLC

BD
CRD#: 27878
NEW YORK, NY
Past

June 21, 2001 - June 3, 2004

MUTUAL OF AMERICA LIFE INSURANCE COMPANY

BD
CRD#: 15356
NEW YORK, NY

Primary Firm SEC Registration


This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
KA
KESTRA ADVISORY SERVICES, LLC
KESTRA ADVISORY SERVICES, LLC | NFP ADVISOR SERVICES LLC

CRD#: 283330 / SEC#: 801-56126

RIA
Registered Investment Advisory firm - (12/31/1998 Approved)

State Registrations and Notice Filings


Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

RR
Arizona
(9/8/2017)
RR
California
(1/2/2013)
RR
Colorado
(3/29/2017)
RR
Connecticut
(3/24/2017)
RR
Delaware
(10/22/2021)
RR
Florida
(1/2/2013)
RR
Illinois
(1/2/2013)
RR
Indiana
(1/2/2013)
RR
Iowa
(10/30/2025)
RR
Louisiana
(10/22/2021)
RR
Maine
(1/2/2013)
RR
Maryland
(1/23/2018)
RR
Massachusetts
(9/18/2013)
RR
Michigan
(1/2/2013)
RR
Minnesota
(3/24/2017)
RR
Montana
(3/21/2024)
RR
New Jersey
(1/2/2013)
RR
New Mexico
(10/10/2024)
RR
New York
(1/2/2013)
RR
North Carolina
(1/2/2013)
RR
Ohio
(1/2/2013)
RR
Pennsylvania
(1/2/2013)
RR
South Carolina
(1/2/2013)
RR
Texas
(10/23/2017)
RR
Utah
(1/22/2021)
RR
Vermont
(11/8/2024)
RR
Virginia
(1/2/2013)
RR
Wisconsin
(8/17/2012)
IAR
Wisconsin
(4/19/2016)

Exams


State Security Law Exam
RR
IAR
Series 66
Date: 5/20/2014
Uniform Combined State Law Examination
State Security Law Exam
General Industry/Product Exam
General Industry/Product Exam
General Industry/Product Exam
SRO Registrations
RR
FINRA

Current Firm


KA
KESTRA ADVISORY SERVICES, LLC
KESTRA ADVISORY SERVICES, LLC | NFP ADVISOR SERVICES LLC

CRD#: 283330 / SEC#: 801-56126

RIA
Registered Investment Advisory firm - (12/31/1998 Approved)
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Contact information


Main Address
5707 Southwest Parkway Building 2, Suite 400, Austin, TX 78735
Mailing Address
Phone number
(844) 553-7872
Established
Firm type
Fiscal year end
# of Employees
1,299

SEC notice filing (53 States and Territories)


Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

Documents


Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

KESTRA ADVISORY SERVICES, LLC BROCHURE (RETAIL CLIENTS) (10/21/2025)

Regulatory assets under management


Total Number of Accounts155,482
AUM (Assets Under Management)$ 60,174,309,829

Accountant surprise examination report


Filing DateForm ADV-E CoverForm ADV-E Report
12/23/2024
Cover Page
10/20/2023
12/21/2022

Red Flags


Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information


KESTRA ADVISORY SERVICES, LLC

CRD#: 283330Waukesha, WI 53186

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