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JL

John Lu

CETERA INVESTMENT ADVISERS LLC
NEW YORK, NY 10016
Some features on this profile are disabled
CRD#: 4347223
JL

Professional summary

John Lu, who also goes by Jun Lu, is a registered financial advisor currently at CETERA INVESTMENT ADVISERS LLC located in New York, New York and CETERA INVESTMENT SERVICES LLC located in New York, New York.

John is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2002. John has worked at 8 firms and has passed the Series 66, Series 63, SIE and Series 7 exams.

Question & Answer

Are you a "fiduciary"?
Yes

Aliases

Jun Lu

Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
The advisor shows no other business activity.

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view John Lu's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

Certified licenses

Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
None

Experience

Current

January 6, 2026 - Present

CETERA INVESTMENT ADVISERS LLC

Office #1: 235 Fifth Ave, New York, NY 10016
RIA
CRD#: 105644
NEW YORK, NY
Current

January 6, 2026 - Present

CETERA INVESTMENT SERVICES LLC

Office #1: 235 Fifth Ave, New York, NY 10016
BD
CRD#: 15340
New York, NY
Past

May 11, 2016 - July 4, 2025

J.P. MORGAN SECURITIES LLC

RIA
CRD#: 79
FLUSHING, NY
Past

May 10, 2016 - July 4, 2025

J.P. MORGAN SECURITIES LLC

BD
CRD#: 79
FLUSHING, NY
Past

October 21, 2014 - March 24, 2016

HSBC SECURITIES (USA) INC.

RIA
CRD#: 19585
ELMHURST, NY
Past

October 20, 2014 - March 24, 2016

HSBC SECURITIES (USA) INC.

BD
CRD#: 19585
ELMHURST, NY
Past

March 19, 2014 - October 21, 2014

TRANSAMERICA FINANCIAL ADVISORS, LLC

RIA
CRD#: 16164
FLUSHING, NY
Past

March 10, 2014 - October 21, 2014

TRANSAMERICA FINANCIAL ADVISORS, LLC

BD
CRD#: 16164
FLUSHING, NY
Past

October 7, 2010 - December 31, 2010

WORLD GROUP SECURITIES, INC.

BD
CRD#: 114473
FLUSHING, NY
Past

March 17, 2008 - October 5, 2009

CHASE INVESTMENT SERVICES CORP.

RIA
CRD#: 25574
NEW YORK, NY
Past

April 14, 2004 - October 5, 2009

CHASE INVESTMENT SERVICES CORP.

BD
CRD#: 25574
NEW YORK, NY
Past

June 13, 2002 - November 27, 2002

CONTINENTAL BROKER-DEALER CORP.

BD
CRD#: 14048
CARLE PLACE, NY

Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
CI
CETERA INVESTMENT ADVISERS LLC
CETERA ADVISOR NETWORKS | TERRA FINANCIAL PLANNING GROUP LTD | GENWORTH FINANCIAL ADVISERS CORPORATION | FIRST ALLIED ADVISORY SERVICES | CETERA INVESTMENT ADVISERS LLC | CETERA ADVISORS

CRD#: 105644 / SEC#: 801-20406

RIA
Registered Investment Advisory firm - (1/13/1984 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

RR
California
(1/6/2026)
RR
District of Columbia
(1/26/2026)
RR
Florida
(1/6/2026)
RR
New Jersey
(1/6/2026)
RR
New York
(1/6/2026)
IAR
New York
(1/6/2026)
RR
Pennsylvania
(1/6/2026)
RR
Texas
(1/26/2026)
IAR
Texas
(1/26/2026)

Exams

State Security Law Exam
RR
IAR
Series 66
Date: 3/17/2014
Uniform Combined State Law Examination
State Security Law Exam
RR
Series 63
Date: 6/25/2002
Uniform Securities Agent State Law Examination
General Industry/Product Exam
RR
SIE
Date: 10/1/2018
Securities Industry Essentials Examination
General Industry/Product Exam
RR
Series 7
Date: 3/10/2014
General Securities Representative Examination
SRO Registrations
RR
FINRA

Current Firm

CI
CETERA INVESTMENT ADVISERS LLC
CETERA ADVISOR NETWORKS | TERRA FINANCIAL PLANNING GROUP LTD | GENWORTH FINANCIAL ADVISERS CORPORATION | FIRST ALLIED ADVISORY SERVICES | CETERA INVESTMENT ADVISERS LLC | CETERA ADVISORS

CRD#: 105644 / SEC#: 801-20406

RIA
Registered Investment Advisory firm - (1/13/1984 Approved)
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Contact information

Main Address
1450 American Lane 6th Floor, Suite 650, Schaumburg, IL 60173-2096
Mailing Address
Phone number
(310) 257-7880
Established
Firm type
Fiscal year end
# of Employees
7,705

SEC notice filing (53 States and Territories)

Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Regulatory assets under management

Total Number of Accounts584,487
AUM (Assets Under Management)$ 163,792,814,520

Accountant surprise examination report

Filing DateForm ADV-E CoverForm ADV-E Report
10/27/2025
Cover Page
Report
12/13/2024
Cover Page
Report
09/26/2023
Cover Page
Report

Red Flags

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information

CETERA INVESTMENT ADVISERS LLC

CRD#: 105644New York, NY 10016

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