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Marc David Horner

CFP®
PURE FINANCIAL ADVISORS
Wheaton, IL
·CRD# 4332438·25 years experience

Professional Summary

Marc David Horner, CFP®, who also goes by Marc D Horner, is a registered financial advisor currently at PURE FINANCIAL ADVISORS, LLC located in Wheaton, Illinois. Marc is registered as an IAR (Investment Advisor Representative) and started their career in finance in 2001. Marc has worked at 5 firms and has passed the Series 65, Series 66, SIE, Series 31, Series 7, Series 10 and Series 9 exams.

At a Glance

Always Fiduciary

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

Marc D Horner

Blog Corner

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Videos & Posts

This advisor has not added any videos or posts yet.

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Credentials

CFP®
Certified Financial PlannerSince 2012

Years of Experience

25 years in the financial services industry

Current & Past Employments

PURE FINANCIAL ADVISORS, LLC·CRD# 144316
RIA
104 East Roosevelt Road Suite 100, Wheaton, IL 60187
April 17, 2025 - Present
FAIRHAVEN WEALTH MANAGEMENT, LLC·CRD# 173771
RIA
Wheaton, IL
March 6, 2015 - October 31, 2025
TRIAD ADVISORS LLC·CRD# 25803
BD
Oak Brook, IL
January 9, 2015 - April 30, 2019
UBS FINANCIAL SERVICES INC.·CRD# 8174
RIA
Oakbrook Terrace, IL
November 14, 2008 - January 20, 2015
UBS FINANCIAL SERVICES INC.·CRD# 8174
BD
Oakbrook Terrace, IL
November 14, 2008 - January 20, 2015
MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED·CRD# 7691
RIA
Oakbrook, IL
August 3, 2001 - November 18, 2008
MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED·CRD# 7691
BD
Oakbrook, IL
February 9, 2001 - November 18, 2008

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Current Firm

PURE FINANCIAL ADVISORS, LLC
PURE FINANCIAL ADVISORS, LLC

FAIRHAVEN WEALTH MANAGEMENT | PURE FINANCIAL ADVISORS, LLC | PURE FINANCIAL ADVISORS, INC. | PURE ADVISORY GROUP

CRD#: 144316 / SEC#: 801-70137
RIA
Registered Investment Advisory firm - SEC (5/1/2009 Approved)
California
Registered Investment Advisory firm - California (5/7/2009 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

Contact Information

Main Address

3131 Camino Del Rio N Suite 1550, San Diego, CA 92108

Phone Number

(866) 876-7873

# of Employees

204

SEC notice filing (46 States and Territories)

Registered to provide investment advisory services in 46 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

PURE FINANCIAL ADVISORS, ADV 2A BROCHURE (2/12/2026)

Regulatory Assets Under Management

Total Number of Accounts

7,509

AUM (Assets Under Management)

$11,054,059,366

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Other business activities

Information obtained from regulatory filings. Advisors can request corrections through their firm or regulator.

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

HighTide Media LLC;not investment related;510 N. Gary Ave,Wheaton,IL 60187;financial education;president;3/1/2018;3 hrs/month;0 hrs during trading;entity owns the trademark "Million Dollar Cup of Coffee", will also be the official producer of the videos to then be licensed back to end users Long Point Properties, LLC Entity owns Commercial Real Estate Member Not Investment Related 3 hrs per month Life Insurance Ash Brokerage - Investment related; less than 5 hours per month during trading hours. Marc receives compensation through Fairhaven Wealth Management.

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
PURE FINANCIAL ADVISORS, LLC
PURE FINANCIAL ADVISORS, LLC

FAIRHAVEN WEALTH MANAGEMENT | PURE FINANCIAL ADVISORS, LLC | PURE FINANCIAL ADVISORS, INC. | PURE ADVISORY GROUP

CRD#: 144316 / SEC#: 801-70137
RIA
Registered Investment Advisory firm - SEC (5/1/2009 Approved)
California
Registered Investment Advisory firm - California (5/7/2009 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
IAR
Illinois
(4/23/2025)
IAR
Texas
(4/17/2025)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 65 — Uniform Investment Adviser Law Examination

Passed Aug 2004About the Series 65 exam

Series 66 — Uniform Combined State Law Examination

Passed Feb 2001About the Series 66 exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 31 — Futures Managed Funds Examination

Passed Jan 2005About the Series 31 exam

Series 7 — General Securities Representative Examination

Passed Feb 2001About the Series 7 exam

Series 10 — General Securities Sales Supervisor - General Module Examination

Passed Apr 2004About the Series 10 exam

Series 9 — General Securities Sales Supervisor - Options Module Examination

Passed Apr 2004About the Series 9 exam

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CRS (Client Relationship Summary) - RIA

Click below to view Marc David Horner's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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