Marc D. Horner

PURE FINANCIAL ADVISORS

Wheaton, IL 60187

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CRD#: 4332438

Professional summary

Marc David Horner, CFP®, who also goes by Marc D Horner, is a registered financial advisor currently at PURE FINANCIAL ADVISORS, LLC located in Wheaton, Illinois.

Marc is registered as an IAR (Investment Advisor Representative) and started their career in finance in 2001. Marc has worked at 5 firms and has passed the Series 65, Series 66, SIE, Series 31, Series 7, Series 10 and Series 9 exams.

Question & Answer

Are you a "fiduciary"?

Yes

Aliases

Marc D Horner

Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

HighTide Media LLC;not investment related;510 N. Gary Ave,Wheaton,IL 60187;financial education;president;3/1/2018;3 hrs/month;0 hrs during trading;entity owns the trademark "Million Dollar Cup of Coffee", will also be the official producer of the videos to then be licensed back to end users Long Point Properties, LLC Entity owns Commercial Real Estate Member Not Investment Related 3 hrs per month Life Insurance Ash Brokerage - Investment related; less than 5 hours per month during trading hours. Marc receives compensation through Fairhaven Wealth Management.

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Marc David Horner's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

Certified licenses

Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®

CFP^®

Certified Financial Planner

Start date: 2012

Experience

Current

April 17, 2025 - Present

PURE FINANCIAL ADVISORS, LLC

Office #1: 104 East Roosevelt Road Suite 100, Wheaton, IL 60187

RIA

CRD#: 144316

Wheaton, IL

Past

March 6, 2015 - October 31, 2025

FAIRHAVEN WEALTH MANAGEMENT, LLC

RIA

CRD#: 173771

WHEATON, IL

Past

January 9, 2015 - April 30, 2019

TRIAD ADVISORS LLC

CRD#: 25803

Oak Brook, IL

Past

November 14, 2008 - January 20, 2015

UBS FINANCIAL SERVICES INC.

RIA

CRD#: 8174

OAKBROOK TERRACE, IL

Past

November 14, 2008 - January 20, 2015

UBS FINANCIAL SERVICES INC.

CRD#: 8174

OAKBROOK TERRACE, IL

Past

August 3, 2001 - November 18, 2008

MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED

RIA

CRD#: 7691

OAKBROOK, IL

Past

February 9, 2001 - November 18, 2008

MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED

CRD#: 7691

OAKBROOK, IL

Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".

PURE FINANCIAL ADVISORS, LLC

FAIRHAVEN WEALTH MANAGEMENT | PURE FINANCIAL ADVISORS, LLC | PURE FINANCIAL ADVISORS, INC. | PURE ADVISORY GROUP

CRD#: 144316 / SEC#: 801-70137

RIA

Registered Investment Advisory firm - (5/1/2009 Approved)

California

Registered Investment Advisory firm - (5/7/2009 Terminated)

Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR

means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.

Highlighted states indicate IAR registrations

IAR

Illinois
(4/23/2025)

IAR

Texas
(4/17/2025)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

State Security Law Exam

IAR

Series 65

Date: 8/23/2004

Uniform Investment Adviser Law Examination

State Security Law Exam

IAR

Series 66

Date: 2/2/2001

Uniform Combined State Law Examination

General Industry/Product Exam

SIE

Date: 10/1/2018

Securities Industry Essentials Examination

General Industry/Product Exam

Series 31

Date: 1/10/2005

Futures Managed Funds Examination

General Industry/Product Exam

Series 7

Date: 2/8/2001

General Securities Representative Examination

Principal/Supervisory Exam

Series 10

Date: 4/19/2004

General Securities Sales Supervisor - General Module Examination

Principal/Supervisory Exam

Series 9

Date: 4/15/2004

General Securities Sales Supervisor - Options Module Examination

Current Firm

PURE FINANCIAL ADVISORS, LLC

FAIRHAVEN WEALTH MANAGEMENT | PURE FINANCIAL ADVISORS, LLC | PURE FINANCIAL ADVISORS, INC. | PURE ADVISORY GROUP

CRD#: 144316 / SEC#: 801-70137

RIA

Registered Investment Advisory firm - (5/1/2009 Approved)

California

Registered Investment Advisory firm - (5/7/2009 Terminated)

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Contact information

Main Address

3131 Camino Del Rio N Suite 1550, San Diego, CA 92108

Mailing Address

Phone number

(866) 876-7873

Established

Firm type

Fiscal year end

# of Employees

171

SEC notice filing (42 States and Territories)

Documents

Customer Relationship Summary (CRS / SEC)

Latest Form ADV

Part 2 Brochures

PURE FINANCIAL ADVISORS, ADV 2A BROCHURE (9/26/2025)

Regulatory assets under management

Total Number of Accounts	22,199
AUM (Assets Under Management)	$ 8,023,229,867

Red Flags

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

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Firm Stability Insights

Marc D. Horner

Professional summary

Question & Answer

Aliases

Other business activities

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Marc David Horner's CRS (Customer Relationship Summary).

Certified licenses

Experience

FAIRHAVEN WEALTH MANAGEMENT, LLC

TRIAD ADVISORS LLC

UBS FINANCIAL SERVICES INC.

UBS FINANCIAL SERVICES INC.

MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED

MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED

Primary Firm SEC Registration

PURE FINANCIAL ADVISORS, LLC

State Registrations and Notice Filings

Exams

Series 65

Date: 8/23/2004

Series 66

Date: 2/2/2001

SIE

Date: 10/1/2018

Series 31

Date: 1/10/2005

Series 7

Date: 2/8/2001

Series 10

Date: 4/19/2004

Series 9

Date: 4/15/2004

Current Firm

PURE FINANCIAL ADVISORS, LLC

Contact information

SEC notice filing (42 States and Territories)

Documents

Part 2 Brochures

Regulatory assets under management

Red Flags

Company Information

PURE FINANCIAL ADVISORS, LLC

TRUST BUT VERIFY

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