DL
Daniel J. Luke
DIVERSIFY ADVISORY SERVICES
Sandy, UT 84070
Some features on this profile are disabled
CRD#: 4324353
DL
Professional summary
Daniel James Luke, CFP® is a registered financial advisor currently at DIVERSIFY ADVISORY SERVICES, LLC located in Sandy, Utah and DIVERSIFY WEALTH MANAGEMENT, LLC located in Sandy, Utah.
Daniel is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2001. Daniel has worked at 9 firms and has passed the Series 66, Series 63, Series 99TO, SIE, Series 7, Series 6 and Series 24 exams.
Question & Answer
Are you a "fiduciary"?
Yes
Aliases
None
Other business activities
Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
1. Diversify Inc.; Investment Related; Sandy, UT; Financial Planning; CEO; 09/2004; 100% during business hours; Financial planning, wealth management 2. Diversify Insurance Inc.; Non-Investment Related; Sandy, UT; Insurance; CEO; 09/2014; 20% during business hours; Risk planning, insurance sales 3. Luke Family Properties LLC; Non-Investment Related; Sandy, UT; Real Estate; Owner/Member; 01/2000; 1% during business hours; Buy, manage, sell real estate 4. Ranlife Home Loans; Non-Investment Related; Sandy, UT; Home Loans; Licensed Mortgage Producer; 08/2013; 1% during business hours; Licensed to originate mortgage loans but currently do not actively originate and instead refer prospects to them. 5. Especially for Athletes; Non-Investment Related; Spanish Fork, UT; Non-profit Organization; Treasurer/Board Member; 1/2016; 1% during business hours; Member of the Board and Treasurer 6. Creek 23, Capital, LLC; Non-Investment Related; Sandy, UT; LLC; Member; 06/2017; 1% during business hours; Entity created to acquire shares of Creek Capital Dental Holdings, which is a multi office dental practice. Investor and sit on the board of managers of Creek Dental Holdings, Inc. and attend quarterly meetings with managers and the board members. 7. Financial Planning Association; Non-Investment Related; Denver, CO; Financial Planning Association local chapter; Board of Directors, President Elect 2017, President Elect 2018, Chairman 2019-2020; 01/2017; .3% during business hours; Board of Directors - Local Financial Planning Association Chapter 8. Atitlan Capital, LLC; Non-Investment Related; Sandy, UT; Holding Company; Member/Owner; 02/2019; 1% during business hours; Owner of holding company 9. Riverside 90, LLC.; Non-Investment Related; Sandy, UT; Holding Company; Member; 6/2016; .1% during business hours; Holding company for office building 10: Alta Canyon Advisors, llc; Non-Investment Related; Bountiful, UT; Holding Company for private investments; Member; 2/202; 5%; 11. Raven 23, LLC; Investment Related; Alpine, UT; Holding Company to acquire med spas starting with Spa Trouve; 12/2023; 0%. 12. DCJL Investco, LLC; non-investment related; no compensation. 13. BLLS Condos, llc; Holding company for personal investments into condos with friends. Investment-related; yes. Personal investments into Condos at Deer Valley. 1% during business hours.
CRS (Client Relationship Summary) - RIA
Click below to view Daniel James Luke's CRS (Customer Relationship Summary).
Certified licenses
Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
CFP®
Start date: 2011
Experience
Current
September 15, 2023 - Present
DIVERSIFY ADVISORY SERVICES, LLC
Office #1: 9017 S Riverside Dr. Suite 210, Sandy, UT 84070RIA
CRD#: 326060
Sandy, UT
Current
March 4, 2024 - Present
DIVERSIFY WEALTH MANAGEMENT, LLC
Office #1: 9017 S Riverside Dr Suite 210, Sandy, UT 84070RIA
CRD#: 329878
Sandy, UT
Current
May 25, 2011 - Present
DFPG INVESTMENTS, LLC
Office #1: 9017 S Riverside Dr Suite 200, Sandy, UT 84070Office #2: 9017 S Riverside Drive Suite 210, Sandy, UT 84070BD
CRD#: 155576
Sandy, UT
Past
January 26, 2016 - April 17, 2018
BFY SECURITIES, LLC
BD
CRD#: 187514
Sandy, UT
Past
March 27, 2015 - February 9, 2024
DFPG INVESTMENTS, LLC
RIA
CRD#: 155576
SANDY, UT
Past
December 20, 2013 - November 16, 2015
DIVERSIFY WEALTH MANAGEMENT, INC.
RIA
CRD#: 169032
SOUTH JORDAN, UT
Past
October 17, 2011 - October 6, 2014
DIVERSIFY WEALTH MANAGEMENT LLC
RIA
CRD#: 145593
SOUTH JORDAN, UT
Past
January 30, 2006 - August 26, 2011
AILSA CAPITAL, INC.
RIA
CRD#: 136463
SOUTH JORDAN, UT
Past
August 5, 2004 - April 28, 2011
OMNI BROKERAGE, INC.
BD
CRD#: 16878
SOUTH JORDAN, UT
Past
February 3, 2004 - August 6, 2004
MONY SECURITIES CORPORATION
RIA
CRD#: 4386
MIDVALE, UT
Past
January 16, 2001 - August 6, 2004
MONY SECURITIES CORPORATION
BD
CRD#: 4386
NEW YORK, NY
Primary Firm SEC Registration
This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
DA
DIVERSIFY ADVISORY SERVICES, LLC
ADVANCED WEALTH STRATEGIES GROUP | WESTRIDGE WEALTH STRATEGIES | THS PRIVATE FAMILY OFFICE | THE CRESTWELL GROUP | SPARK FINANCIAL SERVICE | SERRATELLI FINANCIAL GROUP | ROCKY MOUNTAIN WEALTH ADVISORS | RANCHO PRIVATE WEALTH | PROVIDENCE WEALTH ADVISORS | PLATINUM WEALTH GROUP | PATTERSON FINANCIAL SOLUTIONS | PARKVIEW WEALTH ADVISORS | NUCLEUS FINANCIAL GROUP | MARCH FORWARD | LONGHORN FINANCIAL | KLK CAPITAL MANAGEMENT, LLC | KEY ADVISORS WEALTH MANAGEMENT LLC | INVENTA WEALTH ADVISORS | INPAC WEALTH SOLUTIONS | ICONA WEALTH | HARDING FINANCIAL & INSURANCE | GROVE WEALTH ADVISORS | GRIFFIN WEALTH PARTNERS | GRADY CAPITAL GROUP | GOMEZ CORP | GLOBAL WEALTH PARTNERS, INC. | GLIDE FINANCIAL GROUP | GEN 1 FINANCIAL | FULCRUM INVESTMENT SERVICES | FIRST FINANCIAL CENTER OF DALLAS | FINANCIAL RESOURCES INC. | EVERGREEN ADVISOR GROUP | DIVERSIFY, INC. | DIVERSIFY ADVISORY SERVICES, LLC | DIVERSIFY ADVISOR NETWORK | CITY CENTER WEALTH ADVISORS | CIPOLLA FINANCIAL ADVISORS | CAPATA FINANCIAL | BUTLER FINANCIAL ADVISORS | BRIDGE EQUITIES | BOSTON WEALTH ADVISOR GROUP | ASHLAND PACIFIC | ANIMAS CAPITAL MANAGEMENT LLC
CRD#: 326060 / SEC#: 801-128675
RIA
Registered Investment Advisory firm - (8/31/2023 Approved)State Registrations and Notice Filings
Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.Visual representation of state registrations
RR
Alabama(12/10/2019)
RR
Alaska(7/26/2016)
RR
Arizona(6/27/2011)
RR
Arkansas(2/14/2013)
RR
California(6/6/2011)
RR
Colorado(6/27/2011)
RR
Connecticut(1/23/2018)
RR
Delaware(3/8/2013)
RR
District of Columbia(2/15/2013)
RR
Florida(6/29/2011)
RR
Georgia(3/8/2013)
RR
Hawaii(2/16/2012)
RR
Idaho(6/2/2011)
RR
Illinois(11/5/2015)
RR
Indiana(7/6/2011)
RR
Iowa(6/27/2011)
RR
Kentucky(6/27/2011)
RR
Maryland(5/15/2023)
RR
Massachusetts(2/21/2017)
RR
Michigan(6/21/2011)
RR
Minnesota(5/14/2013)
RR
Mississippi(8/30/2018)
RR
Missouri(1/5/2012)
RR
Montana(7/20/2016)
RR
Nebraska(2/8/2013)
RR
Nevada(6/6/2011)
RR
New Hampshire(3/11/2013)
RR
New Jersey(10/14/2021)
RR
New Mexico(11/21/2014)
RR
New York(11/9/2018)
RR
North Carolina(4/11/2013)
RR
North Dakota(4/9/2013)
RR
Ohio(6/27/2011)
RR
Oklahoma(3/27/2013)
RR
Oregon(3/16/2016)
RR
Pennsylvania(8/21/2014)
RR
Rhode Island(1/15/2013)
RR
South Carolina(2/7/2013)
RR
South Dakota(1/14/2013)
RR
Texas(7/7/2011)
IAR
Texas(2/15/2024)
RR
Utah(6/1/2011)
IAR
Utah(9/15/2023)
RR
Vermont(2/21/2013)
RR
Virginia(9/27/2012)
RR
Washington(3/27/2012)
RR
West Virginia(4/4/2013)
RR
Wisconsin(2/6/2013)
RR
Wyoming(6/15/2011)
Exams
State Security Law Exam
State Security Law Exam
General Industry/Product Exam
RR
Series 99TO
Date: 1/2/2023
Operations Professional ExaminationGeneral Industry/Product Exam
General Industry/Product Exam
General Industry/Product Exam
Principal/Supervisory Exam
SRO Registrations
RR
FINRA
Current Firm
DA
DIVERSIFY ADVISORY SERVICES, LLC
ADVANCED WEALTH STRATEGIES GROUP | WESTRIDGE WEALTH STRATEGIES | THS PRIVATE FAMILY OFFICE | THE CRESTWELL GROUP | SPARK FINANCIAL SERVICE | SERRATELLI FINANCIAL GROUP | ROCKY MOUNTAIN WEALTH ADVISORS | RANCHO PRIVATE WEALTH | PROVIDENCE WEALTH ADVISORS | PLATINUM WEALTH GROUP | PATTERSON FINANCIAL SOLUTIONS | PARKVIEW WEALTH ADVISORS | NUCLEUS FINANCIAL GROUP | MARCH FORWARD | LONGHORN FINANCIAL | KLK CAPITAL MANAGEMENT, LLC | KEY ADVISORS WEALTH MANAGEMENT LLC | INVENTA WEALTH ADVISORS | INPAC WEALTH SOLUTIONS | ICONA WEALTH | HARDING FINANCIAL & INSURANCE | GROVE WEALTH ADVISORS | GRIFFIN WEALTH PARTNERS | GRADY CAPITAL GROUP | GOMEZ CORP | GLOBAL WEALTH PARTNERS, INC. | GLIDE FINANCIAL GROUP | GEN 1 FINANCIAL | FULCRUM INVESTMENT SERVICES | FIRST FINANCIAL CENTER OF DALLAS | FINANCIAL RESOURCES INC. | EVERGREEN ADVISOR GROUP | DIVERSIFY, INC. | DIVERSIFY ADVISORY SERVICES, LLC | DIVERSIFY ADVISOR NETWORK | CITY CENTER WEALTH ADVISORS | CIPOLLA FINANCIAL ADVISORS | CAPATA FINANCIAL | BUTLER FINANCIAL ADVISORS | BRIDGE EQUITIES | BOSTON WEALTH ADVISOR GROUP | ASHLAND PACIFIC | ANIMAS CAPITAL MANAGEMENT LLC
CRD#: 326060 / SEC#: 801-128675
RIA
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Contact information
Main Address
9017 S Riverside Dr. Suite 210, Sandy, UT 84070
Mailing Address
Phone number
(801) 890-7577
Established
Firm type
Fiscal year end
# of Employees
171
SEC notice filing (51 States and Territories)
Regulatory assets under management
| Total Number of Accounts | 8,318 |
| AUM (Assets Under Management) | $ 3,206,698,268 |
Accountant surprise examination report
| Filing Date | Form ADV-E Cover | Form ADV-E Report |
|---|---|---|
| 09/25/2024 |
Red Flags
Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.
Check for any disclosures as part of your thorough research when choosing an advisor.
