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Simon Matthew Holford

CPWA®
PASADENA PRIVATE WEALTH
PASADENA, CA
·CRD# 4249463·25 years experience

Professional Summary

Simon Matthew Holford, CPWA® is a registered financial advisor currently at PASADENA PRIVATE WEALTH, LLC located in Pasadena, California and GT SECURITIES, INC. located in Los Angeles, California. Simon is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2001. Simon has worked at 5 firms and has passed the Series 66, SIE, Series 31 and Series 7 exams.

At a Glance

Advisory Accounts Only

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

There are no additional aliases reported.

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Videos & Posts

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Credentials

CPWA®
Certified Private Wealth AdvisorValid 2017-08-28 ~ 2023-07-31

Years of Experience

25 years in the financial services industry

Current & Past Employments

PASADENA PRIVATE WEALTH, LLC·CRD# 295178
RIA
2 North Lake Avenue Suite 520, Pasadena, CA 91101
May 21, 2018 - Present
GT SECURITIES, INC.·CRD# 116012
BD
12130 Millennium Dr Suite 300, Los Angeles, CA 90094
January 30, 2025 - Present
PENSIONMARK SECURITIES, LLC·CRD# 283952
BD
Pasadena, CA
May 18, 2020 - May 2, 2024
PURSHE KAPLAN STERLING INVESTMENTS·CRD# 35747
BD
Pasadena, CA
May 18, 2018 - December 20, 2019
MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED·CRD# 7691
RIA
Pasadena, CA
March 22, 2001 - May 22, 2018
MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED·CRD# 7691
BD
Pasadena, CA
January 1, 2001 - May 22, 2018

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Current Firm

PP
PASADENA PRIVATE WEALTH, LLC

PASADENA PRIVATE WEALTH, LLC

CRD#: 295178 / SEC#: 801-112999
RIA
Registered Investment Advisory firm - SEC (4/27/2018 Approved)

Contact Information

Main Address

2 North Lake Avenue Suite 520, Pasadena, CA 91101

Phone Number

(626) 993-9300

# of Employees

19

SEC notice filing (8 States and Territories)

Registered to provide investment advisory services in 8 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

PASADENA PRIVATE WEALTH PART 2A BROCHURE (2/23/2026)

Regulatory Assets Under Management

Total Number of Accounts

2,124

AUM (Assets Under Management)

$1,620,620,686

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Other business activities

Information obtained from regulatory filings. Advisors can request corrections through their firm or regulator.

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

1. Pasadena Private Wealth, LLC. Investment Related. 2 North Lake Avenue, Suite 520, Pasadena, CA 91101. RIA. CEO, Managing Partner. 05/2018. 120 Hrs/Mo; All During Trading Hours. Partner in Firm. 2. Pasadena Private Real Estate, LLC. Investment Related. 2 North Lake Ave, Suite 520, Pasadena, CA 91101. Real Estate Investment Fund. General Partner. 10/2019. 16 Hrs/Mo; 4 hours duringTrading Hours. Partner in Firm. 3. Fixed Insurance. Not Investment Related. 2 North Lake Avenue, Suite 520, Pasadena, CA 91101. Fixed Insurance. Insurance Agent. 05/2018. 2-3 Hrs/Mo; All During Trading Hours. Writing Fixed Insurance for Clients. 4. Simon Holford Irr. Trust - Investment Related; Irrevocable Trust; Trustee; 9/23/2008; 4 hours per month; 3 hours during trading hours; Responsible for investing assets in the trust.

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
PP
PASADENA PRIVATE WEALTH, LLC

PASADENA PRIVATE WEALTH, LLC

CRD#: 295178 / SEC#: 801-112999
RIA
Registered Investment Advisory firm - SEC (4/27/2018 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing securities offerings such as stocks, bonds, and mutual funds through a broker-dealer.
IAR
California
(5/21/2018)
RR
California
(1/30/2025)
IAR
Hawaii
(5/8/2019)
IAR
Texas
(5/6/2019)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.Note:This rule does not apply to broker-dealer activity.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 66 — Uniform Combined State Law Examination

Passed Mar 2001About the Series 66 exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 31 — Futures Managed Funds Examination

Passed Jan 2005About the Series 31 exam

Series 7 — General Securities Representative Examination

Passed Dec 2000About the Series 7 exam
FINRA
SRO Registrations

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CRS (Client Relationship Summary) - RIA

Click below to view Simon Matthew Holford's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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