Simon M. Holford

PASADENA PRIVATE WEALTH

Pasadena, CA 91101

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CRD#: 4249463

Professional summary

Simon Matthew Holford, CPWA® is a registered financial advisor currently at PASADENA PRIVATE WEALTH, LLC located in Pasadena, California and GT SECURITIES, INC. located in Los Angeles, California.

Simon is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2001. Simon has worked at 5 firms and has passed the Series 66, SIE, Series 31 and Series 7 exams.

Question & Answer

Are you a "fiduciary"?

Yes

Aliases

None

Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

1. Pasadena Private Wealth, LLC. Investment Related. 2 North Lake Avenue, Suite 520, Pasadena, CA 91101. RIA. CEO, Managing Partner. 05/2018. 120 Hrs/Mo; All During Trading Hours. Partner in Firm. 2. Pasadena Private Real Estate, LLC. Investment Related. 2 North Lake Ave, Suite 520, Pasadena, CA 91101. Real Estate Investment Fund. General Partner. 10/2019. 16 Hrs/Mo; 4 hours duringTrading Hours. Partner in Firm. 3. Fixed Insurance. Not Investment Related. 2 North Lake Avenue, Suite 520, Pasadena, CA 91101. Fixed Insurance. Insurance Agent. 05/2018. 2-3 Hrs/Mo; All During Trading Hours. Writing Fixed Insurance for Clients. 4. Simon Holford Irr. Trust - Investment Related; Irrevocable Trust; Trustee; 9/23/2008; 4 hours per month; 3 hours during trading hours; Responsible for investing assets in the trust.

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Simon Matthew Holford's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

Certified licenses

Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®

CPWA^®

Certified Private Wealth Advisor

Start date: 2017-08-28

Expire date: 2023-07-31

Experience

Current

May 21, 2018 - Present

PASADENA PRIVATE WEALTH, LLC

Office #1: 2 North Lake Avenue Suite 520, Pasadena, CA 91101

RIA

CRD#: 295178

Pasadena, CA

Current

January 30, 2025 - Present

GT SECURITIES, INC.

Office #1: 12130 Millennium Dr Suite 300, Los Angeles, CA 90094

CRD#: 116012

Los Angeles, CA

Past

May 18, 2020 - May 2, 2024

PENSIONMARK SECURITIES, LLC

CRD#: 283952

Pasadena, CA

Past

May 18, 2018 - December 20, 2019

PURSHE KAPLAN STERLING INVESTMENTS

CRD#: 35747

Pasadena, CA

Past

March 22, 2001 - May 22, 2018

MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED

RIA

CRD#: 7691

PASADENA, CA

Past

January 1, 2001 - May 22, 2018

MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED

CRD#: 7691

PASADENA, CA

Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".

PASADENA PRIVATE WEALTH, LLC

CRD#: 295178 / SEC#: 801-112999

RIA

Registered Investment Advisory firm - (4/27/2018 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR

means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.

indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

IAR

California
(5/21/2018)

California
(1/30/2025)

IAR

Hawaii
(5/8/2019)

IAR

Texas
(5/6/2019)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state. Note: This rule does not apply to broker-dealer activity.

Exams

State Security Law Exam

IAR

Series 66

Date: 3/5/2001

Uniform Combined State Law Examination

General Industry/Product Exam

SIE

Date: 10/1/2018

Securities Industry Essentials Examination

General Industry/Product Exam

Series 31

Date: 1/6/2005

Futures Managed Funds Examination

General Industry/Product Exam

Series 7

Date: 12/22/2000

General Securities Representative Examination

SRO Registrations

FINRA

Current Firm

PASADENA PRIVATE WEALTH, LLC

CRD#: 295178 / SEC#: 801-112999

RIA

Registered Investment Advisory firm - (4/27/2018 Approved)

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Contact information

Main Address

2 North Lake Avenue Suite 520, Pasadena, CA 91101

Mailing Address

Phone number

(626) 993-9300

Established

Firm type

Fiscal year end

# of Employees

SEC notice filing (6 States and Territories)

Documents

Customer Relationship Summary (CRS / SEC)

Latest Form ADV

Part 2 Brochures

PASADENA PRIVATE WEALTH PART 2A BROCHURE (3/21/2025)

Regulatory assets under management

Total Number of Accounts	1,843
AUM (Assets Under Management)	$ 1,268,875,503

Red Flags

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

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Firm Stability Insights

Simon M. Holford

Professional summary

Question & Answer

Aliases

Other business activities

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Simon Matthew Holford's CRS (Customer Relationship Summary).

Certified licenses

Experience

GT SECURITIES, INC.

PENSIONMARK SECURITIES, LLC

PURSHE KAPLAN STERLING INVESTMENTS

MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED

MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED

Primary Firm SEC Registration

PASADENA PRIVATE WEALTH, LLC

State Registrations and Notice Filings

Exams

Series 66

Date: 3/5/2001

SIE

Date: 10/1/2018

Series 31

Date: 1/6/2005

Series 7

Date: 12/22/2000

FINRA

Current Firm

PASADENA PRIVATE WEALTH, LLC

Contact information

SEC notice filing (6 States and Territories)

Documents

Part 2 Brochures

Regulatory assets under management

Red Flags

Company Information

PASADENA PRIVATE WEALTH, LLC

TRUST BUT VERIFY

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