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BH

Bryan L. Holen

AMERITAS ADVISORY SERVICES
La Vista, NE 68128
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CRD#: 4234639
BH

Professional summary


Bryan Leroy Holen is a registered financial advisor currently at AMERITAS ADVISORY SERVICES, LLC located in La Vista, Nebraska and AMERITAS INVESTMENT COMPANY, LLC located in La Vista, Nebraska.

Bryan is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2000. Bryan has worked at 3 firms and has passed the Series 65, Series 63, SIE and Series 6 exams.

top-8-questions

Question & Answer


Are you a "fiduciary"?
Yes

Aliases


None

Other business activities


Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
INSOURCE BENEFITS GROUP; SAME AS BRANCH; INV REL; INSURANCE & FINANCIAL SERVICES; AGENT; START DATE=03/2020; HRS/MO=200; TRADING HRS/MO=160; MEET WITH CLIENTS TO HELP IN FINANCIAL & INSURANCE PLANNING * inSource Financial Advisors; same as branch; inv rel; sales of insurance, AIC products and IAR services; Financial Advisor; start date=03/2020; hrs/mo=200; trading hrs/mo=150; dba for sales of insurance, AIC products and IAR services * BRYAN L. HOLEN INSURANCE SALES; 1529 SOUTH 161ST STREET, OMAHA, NE, 68130; INV REL; SALES OF INSURANCE; OWNER; START DATE=08/2000; HRS/MO=10; TRADING HRS/MO=10; ASSIST IN SALES OF INSURANCE TO BUSINESSES & INDIVIDUALS * Plat1num One Investment and Insurance Group; same as residence; inv rel; LLC used strictly for tax purposes to keep business and personal expenses separate; President; start date=01/2022; hrs/mo=5; trading hrs/mo=0; used only for tax purposes and to keep business expenses separate from personal * NAIFA National PAC; inv rel; same as branch; Political Action Committee for the National Association of Insurance and Financial Advisors; Board; start date=01/2025; hrs/mo=5; trading hrs/mo=5; serve on the National PAC committee to help oversee and provide input on the activities of the national and state PAC

Blog Corner


CRS (Client Relationship Summary) - RIA


Click below to view Bryan Leroy Holen's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

Certified licenses


Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
None

Experience


Current

November 1, 2021 - Present

AMERITAS ADVISORY SERVICES, LLC

Office #1: 12120 Port Grace Blvd Ste 101, La Vista, NE 68128
RIA
CRD#: 317245
La Vista, NE
Current

March 2, 2020 - Present

AMERITAS INVESTMENT COMPANY, LLC

Office #1: 12120 Port Grace Blvd Ste 101, La Vista, NE 68128
BD
CRD#: 14869
La Vista, NE
Past

March 30, 2020 - November 1, 2021

AMERITAS INVESTMENT COMPANY, LLC

RIA
CRD#: 14869
LINCOLN, NE
Past

March 20, 2018 - March 10, 2020

PRINCIPAL SECURITIES, INC.

RIA
CRD#: 1137
OMAHA, NE
Past

July 26, 2000 - March 10, 2020

PRINCIPAL SECURITIES, INC.

BD
CRD#: 1137
OMAHA, NE

Primary Firm SEC Registration


This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
AA
AMERITAS ADVISORY SERVICES, LLC
AMERITAS ADVISORY SERVICES, LLC

CRD#: 317245 / SEC#: 801-55153

RIA
Registered Investment Advisory firm - (1/13/1998 Approved)

State Registrations and Notice Filings


Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

RR
Colorado
(3/2/2020)
RR
Florida
(12/1/2022)
RR
Iowa
(2/23/2022)
RR
Kansas
(3/2/2020)
RR
Missouri
(3/2/2020)
RR
Nebraska
(3/2/2020)
IAR
Nebraska
(11/1/2021)
RR
South Dakota
(3/3/2022)
RR
Texas
(11/9/2023)
IAR
Texas
(11/9/2023)

Exams


State Security Law Exam
IAR
Series 65
Date: 3/15/2018
Uniform Investment Adviser Law Examination
State Security Law Exam
General Industry/Product Exam
General Industry/Product Exam
SRO Registrations
RR
FINRA

Current Firm


AA
AMERITAS ADVISORY SERVICES, LLC
AMERITAS ADVISORY SERVICES, LLC

CRD#: 317245 / SEC#: 801-55153

RIA
Registered Investment Advisory firm - (1/13/1998 Approved)
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Contact information


Main Address
5900 O Street, Lincoln, NE 68510
Mailing Address
Phone number
(800) 335-9858
Established
Firm type
Fiscal year end
# of Employees
560

SEC notice filing (51 States and Territories)


Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

Documents


Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

FORM ADV PART 2A (9/19/2025)

Regulatory assets under management


Total Number of Accounts41,501
AUM (Assets Under Management)$ 11,506,548,514

Accountant surprise examination report


Filing DateForm ADV-E CoverForm ADV-E Report
10/28/2025
Cover Page
07/23/2024
07/27/2023

Red Flags


Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information


AMERITAS ADVISORY SERVICES, LLC

CRD#: 317245La Vista, NE 68128

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