William M. Brinkley

FIRST HEARTLAND CONSULTANTS

CHARLOTTE, NC

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CRD#: 4210735

Professional summary

William Michael Brinkley, CFP®, who also goes by Michael Brinkley, William Michael Brinkley Jr, William Michael Brinkley Jr., is a registered financial advisor currently at FIRST HEARTLAND CONSULTANTS, INC. located in Charlotte, North Carolina and FIRST HEARTLAND CAPITAL, INC. located in Charlotte, North Carolina.

William is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2000. William has worked at 10 firms and has passed the Series 66, SIE, Series 31, Series 7 and Series 24 exams.

Question & Answer

Are you a "fiduciary"?

Yes

Aliases

Michael Brinkley | William Michael Brinkley Jr | William Michael Brinkley Jr.

Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

Michael Brinkley, Investment Related, Insurance Sales, Agent, Start Date: 05/06/2025. 7218 WITHAM CT, CHARLOTTE, NC 28270. 32 hours per month. First Heartland Consultants, Inc., Investment Related, Investment Advisory Services, IAR, Start Date: 04/16/2025

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view William Michael Brinkley's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

Certified licenses

Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®

CFP^®

Certified Financial Planner

Start date: 2018

Experience

Current

April 16, 2025 - Present

FIRST HEARTLAND CONSULTANTS, INC.

RIA

CRD#: 110377

CHARLOTTE, NC

Current

April 16, 2025 - Present

FIRST HEARTLAND CAPITAL, INC.

CRD#: 32460

CHARLOTTE, NC

Past

December 23, 2024 - April 22, 2025

EQUITY SERVICES, INC.

RIA

CRD#: 265

CHARLOTTE, NC

Past

December 23, 2024 - April 22, 2025

EQUITY SERVICES, INC.

CRD#: 265

CHARLOTTE, NC

Past

July 26, 2023 - May 14, 2024

WEALTH ENHANCEMENT BROKERAGE SERVICES, LLC

CRD#: 130139

PLYMOUTH, MN

Past

July 24, 2023 - May 14, 2024

WEALTH ENHANCEMENT ADVISORY SERVICES, LLC

RIA

CRD#: 116407

CHARLOTTE, NC

Past

July 17, 2014 - July 12, 2023

FIRST CITIZENS INVESTOR SERVICES, INC.

RIA

CRD#: 44430

CHARLOTTE, NC

Past

July 17, 2014 - July 12, 2023

FIRST CITIZENS INVESTOR SERVICES, INC.

CRD#: 44430

CHARLOTTE, NC

Past

February 18, 2011 - July 7, 2014

FIFTH THIRD SECURITIES, INC.

RIA

CRD#: 628

CHARLOTTE, NC

Past

February 18, 2011 - July 7, 2014

FIFTH THIRD SECURITIES, INC.

CRD#: 628

CHARLOTTE, NC

Past

January 27, 2009 - January 14, 2011

BB&T INVESTMENT SERVICES, INC.

CRD#: 33856

CHARLOTTE, NC

Past

January 26, 2009 - January 14, 2011

BB&T INVESTMENT SERVICES, INC.

RIA

CRD#: 33856

CHARLOTTE, NC

Past

March 28, 2006 - December 31, 2008

BB&T INVESTMENT SERVICES, INC.

RIA

CRD#: 33856

CHARLOTTE, NC

Past

March 27, 2006 - December 31, 2008

BB&T INVESTMENT SERVICES, INC.

CRD#: 33856

CHARLOTTE, NC

Past

June 7, 2004 - January 4, 2006

LEHMAN BROTHERS INC.

RIA

CRD#: 7506

PALM BEACH, FL

Past

May 28, 2004 - January 4, 2006

LEHMAN BROTHERS INC.

CRD#: 7506

NEW YORK, NY

Past

August 4, 2000 - June 3, 2004

MORGAN STANLEY DW INC.

RIA

CRD#: 7556

FTLAUDERDALE, FL

Past

August 2, 2000 - June 3, 2004

MORGAN STANLEY DW INC.

CRD#: 7556

PURCHASE, NY

Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".

FIRST HEARTLAND CONSULTANTS, INC.

FIRST HEARTLAND ADVISORS INC | FIRST HEARTLAND CONSULTANTS, INC.

CRD#: 110377 / SEC#: 801-46595

RIA

Registered Investment Advisory firm - (5/23/1994 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR

means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.

indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

Florida
(4/16/2025)

Georgia
(4/16/2025)

North Carolina
(4/16/2025)

IAR

North Carolina
(4/16/2025)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state. Note: This rule does not apply to broker-dealer activity.

Exams

State Security Law Exam

IAR

Series 66

Date: 8/21/2000

Uniform Combined State Law Examination

General Industry/Product Exam

SIE

Date: 10/1/2018

Securities Industry Essentials Examination

General Industry/Product Exam

Series 31

Date: 8/28/2000

Futures Managed Funds Examination

General Industry/Product Exam

Series 7

Date: 8/1/2000

General Securities Representative Examination

Principal/Supervisory Exam

Series 24

Date: 5/17/2011

General Securities Principal Examination

SRO Registrations

FINRA

Current Firm

FIRST HEARTLAND CONSULTANTS, INC.

FIRST HEARTLAND ADVISORS INC | FIRST HEARTLAND CONSULTANTS, INC.

CRD#: 110377 / SEC#: 801-46595

RIA

Registered Investment Advisory firm - (5/23/1994 Approved)

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Contact information

Main Address

4101 Lake St. Louis Blvd, Lake St. Louis, MO 63367

Mailing Address

Phone number

(636) 625-0900

Established

Firm type

Fiscal year end

# of Employees

SEC notice filing (52 States and Territories)

Documents

Customer Relationship Summary (CRS / SEC)

Latest Form ADV

Part 2 Brochures

FIRST HEARTLAND CONSULTANTS, INC. (2/26/2025)

FIRST HEARTLAND CONSULTANTS INC. APPENDIX 1 TO FORM ADV PART 2A - FIRST HEARTLAND ASSET STRATEGIES WRAP FEE PROGRAM (2/26/2025)

FIRST HEARTLAND CONSULTANTS INC-APPENDIX I TO ADV PART 2A WRAP FEE PROGRAM (2/26/2025)

FIRST HEARTLAND CONSULTANTS, INC.-APPENDIX I TO FORM ADV PART 2A-RETIREMENT PLAN WRAP SERVICES (2/26/2025)

Regulatory assets under management

Total Number of Accounts	9,231
AUM (Assets Under Management)	$ 1,771,078,009

Accountant surprise examination report

Filing Date	Form ADV-E Cover	Form ADV-E Report
11/13/2025	Cover Page	Report
08/12/2024	Cover Page	Report
12/07/2023	Cover Page	Report

Red Flags

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

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Firm Stability Insights

William M. Brinkley

Professional summary

Question & Answer

Aliases

Other business activities

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view William Michael Brinkley's CRS (Customer Relationship Summary).

Certified licenses

Experience

FIRST HEARTLAND CAPITAL, INC.

EQUITY SERVICES, INC.

EQUITY SERVICES, INC.

WEALTH ENHANCEMENT BROKERAGE SERVICES, LLC

WEALTH ENHANCEMENT ADVISORY SERVICES, LLC

FIRST CITIZENS INVESTOR SERVICES, INC.

FIRST CITIZENS INVESTOR SERVICES, INC.

FIFTH THIRD SECURITIES, INC.

FIFTH THIRD SECURITIES, INC.

BB&T INVESTMENT SERVICES, INC.

BB&T INVESTMENT SERVICES, INC.

BB&T INVESTMENT SERVICES, INC.

BB&T INVESTMENT SERVICES, INC.

LEHMAN BROTHERS INC.

LEHMAN BROTHERS INC.

MORGAN STANLEY DW INC.

MORGAN STANLEY DW INC.

Primary Firm SEC Registration

FIRST HEARTLAND CONSULTANTS, INC.

State Registrations and Notice Filings

Exams

Series 66

Date: 8/21/2000

SIE

Date: 10/1/2018

Series 31

Date: 8/28/2000

Series 7

Date: 8/1/2000

Series 24

Date: 5/17/2011

FINRA

Current Firm

FIRST HEARTLAND CONSULTANTS, INC.

Contact information

SEC notice filing (52 States and Territories)

Documents

Part 2 Brochures

Regulatory assets under management

Accountant surprise examination report

Red Flags

Company Information

FIRST HEARTLAND CONSULTANTS, INC.

TRUST BUT VERIFY

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