Jeffrey R. Secord

CETERA INVESTMENT ADVISERS LLC

BLOOMINGTON, IL

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CRD#: 417775

Professional summary

Jeffrey Richard Secord, CFP® is a registered financial advisor currently at CETERA INVESTMENT ADVISERS LLC located in Bloomington, Illinois and CETERA WEALTH SERVICES, LLC located in Bloomington, Illinois.

Jeffrey is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1973. Jeffrey has worked at 22 firms and has passed the Series 65, Series 63, Series 7TO, SIE, Series 1, Series 53, Series 24 and Series 12 exams.

Question & Answer

Are you a "fiduciary"?

Yes

Aliases

None

Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

1. NAME OF OTHER BUSINESS: RENAISSANCE WEALTH MANAGEMENT BN, LLC; INVESTMENT RELATED: YES, ADDRESS: SAME AS REGISTERED LOCATION, NATURE OF BUSINESS: FINANCIAL SERVICES, START DATE: 12/2024, POSITION/TITLE/RELATIONSHIP: OWNER/MEMBER, APX NUMBER OF HOURS PER WEEK: 40, APX NUMBER OF HOURS DURING TRADING HOURS: 32.5, BRIEF DESCRIPTION OF DUTIES: DBA FOR FINANCIAL SERVICES;

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Jeffrey Richard Secord's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

Certified licenses

Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®

CFP^®

Certified Financial Planner

Start date: 1979

Experience

Current

June 29, 2023 - Present

CETERA INVESTMENT ADVISERS LLC

RIA

CRD#: 105644

BLOOMINGTON, IL

Current

August 22, 2019 - Present

CETERA WEALTH SERVICES, LLC

CRD#: 13572

BLOOMINGTON, IL

Past

August 23, 2019 - June 29, 2023

CETERA WEALTH SERVICES, LLC

RIA

CRD#: 13572

BLOOMINGTON, IL

Past

June 5, 2013 - September 17, 2019

INVESTMENT PLANNERS, INC.

CRD#: 18557

BLOOMINGTON, IL

Past

May 30, 2013 - September 17, 2019

IPI WEALTH MANAGEMENT, INC.

RIA

CRD#: 111872

BLOOMINGTON, IL

Past

January 2, 2013 - May 13, 2013

CLIFTONLARSONALLEN WEALTH ADVISORS, LLC

CRD#: 38357

PEORIA, IL

Past

February 27, 2012 - May 13, 2013

CLIFTONLARSONALLEN WEALTH ADVISORS, LLC

RIA

CRD#: 38357

PEORIA, IL

Past

June 6, 2007 - February 27, 2012

CLIFTON GUNDERSON WEALTH ADVISORS

RIA

CRD#: 111297

PEORIA, IL

Past

June 6, 2007 - December 7, 2012

CG BROKERAGE L.L.C.

CRD#: 112033

PEORIA, IL

Past

January 6, 2005 - June 4, 2007

NEW ENGLAND SECURITIES

RIA

CRD#: 615

CHICAGO, IL

Past

December 7, 2004 - June 4, 2007

NEW ENGLAND SECURITIES

CRD#: 615

CHICAGO, IL

Past

June 17, 2004 - November 9, 2004

STERLING FINANCIAL INVESTMENT GROUP, INC.

RIA

CRD#: 41506

CHICAGO, IL

Past

November 12, 2003 - April 22, 2004

STERLING FINANCIAL ASSET MANAGEMENT, INC.

RIA

CRD#: 128481

CHICAGO, IL

Past

November 6, 2003 - November 19, 2004

FINANCIAL EDUCATION CONSULTANTS, INC.

RIA

CRD#: 128430

CHICAGO, IL

Past

September 8, 2003 - November 9, 2004

STERLING FINANCIAL INVESTMENT GROUP, INC.

CRD#: 41506

BOCA RATON, FL

Past

July 21, 2000 - August 18, 2003

FIRST BUSEY SECURITIES, INC.

RIA

CRD#: 27439

BLOOMINGTON, IL

Past

June 5, 2000 - August 18, 2003

FIRST BUSEY SECURITIES, INC.

CRD#: 27439

CHAMPAIGN, IL

Past

January 11, 1995 - June 2, 2000

MUTUAL SERVICE CORPORATION

CRD#: 4806

BOSTON, MA

Past

April 20, 1992 - January 13, 1995

ROBERT W. BAIRD & CO. INCORPORATED

CRD#: 8158

MILWAUKEE, WI

Past

April 20, 1992 - January 23, 1995

NORTHWESTERN MUTUAL INVESTMENT SERVICES, LLC

CRD#: 2881

MILWAUKEE, WI

Past

May 3, 1991 - March 4, 1992

TEMPLETON/FRANKLIN INVESTMENT SERVICES,INC.

CRD#: 27884

SAN MATEO, CA

Past

January 9, 1991 - April 15, 1991

RAYMOND JAMES FINANCIAL SERVICES, INC.

CRD#: 6694

ST. PETERSBURG, FL

Past

August 2, 1989 - April 18, 1991

IDS LIFE INSURANCE COMPANY

CRD#: 6321

MINNEAPOLIS, MN

Past

August 2, 1989 - April 18, 1991

AMERIPRISE FINANCIAL SERVICES, LLC

CRD#: 6363

MINNEAPOLIS, MN

Past

August 2, 1979 - August 22, 1989

INTEGRATED RESOURCES EQUITY CORPORATION

CRD#: 6403

Past

April 7, 1978 - September 6, 1979

DREXEL BURNHAM LAMBERT INCORPORATED

CRD#: 7323

Past

September 4, 1973 - May 3, 1978

MERRILL LYNCH, PIERCE, FENNER & SMITH, INC.

CRD#: 572

Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".

CETERA INVESTMENT ADVISERS LLC

CRD#: 105644 / SEC#: 801-20406

RIA

Registered Investment Advisory firm - (1/13/1984 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR

means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.

indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

California
(8/23/2019)

Florida
(6/1/2022)

Illinois
(8/23/2019)

IAR

Illinois
(6/29/2023)

South Carolina
(6/13/2022)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state. Note: This rule does not apply to broker-dealer activity.

Exams

State Security Law Exam

IAR

Series 65

Date: 10/9/1991

Uniform Investment Adviser Law Examination

State Security Law Exam

Series 63

Date: 10/25/1983

Uniform Securities Agent State Law Examination

General Industry/Product Exam

Series 7TO

Date: 1/2/2023

General Securities Representative Examination

General Industry/Product Exam

SIE

Date: 10/1/2018

Securities Industry Essentials Examination

General Industry/Product Exam

Series 1

Date: 8/29/1973

Registered Representative Examination

Principal/Supervisory Exam

Series 53

Date: 3/21/1995

Municipal Securities Principal Examination

Principal/Supervisory Exam

Series 24

Date: 3/8/1995

General Securities Principal Examination

Principal/Supervisory Exam

Series 12

Date: 10/2/1992

NYSE Branch Manager Examination

SRO Registrations

FINRA

Current Firm

CETERA INVESTMENT ADVISERS LLC

CRD#: 105644 / SEC#: 801-20406

RIA

Registered Investment Advisory firm - (1/13/1984 Approved)

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Contact information

Main Address

1450 American Lane 6th Floor, Suite 650, Schaumburg, IL 60173-2096

Mailing Address

Phone number

(310) 257-7880

Established

Firm type

Fiscal year end

# of Employees

7,705

SEC notice filing (53 States and Territories)

Documents

Customer Relationship Summary (CRS / SEC)

Latest Form ADV

Regulatory assets under management

Total Number of Accounts	584,487
AUM (Assets Under Management)	$ 163,792,814,520

Accountant surprise examination report

Filing Date	Form ADV-E Cover	Form ADV-E Report
10/27/2025	Cover Page	Report
12/13/2024	Cover Page	Report
09/26/2023	Cover Page	Report
11/18/2022	Cover Page	Report

Red Flags

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

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Jeffrey R. Secord

Professional summary

Question & Answer

Aliases

Other business activities

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Jeffrey Richard Secord's CRS (Customer Relationship Summary).

Certified licenses

Experience

CETERA WEALTH SERVICES, LLC

CETERA WEALTH SERVICES, LLC

INVESTMENT PLANNERS, INC.

IPI WEALTH MANAGEMENT, INC.

CLIFTONLARSONALLEN WEALTH ADVISORS, LLC

CLIFTONLARSONALLEN WEALTH ADVISORS, LLC

CLIFTON GUNDERSON WEALTH ADVISORS

CG BROKERAGE L.L.C.

NEW ENGLAND SECURITIES

NEW ENGLAND SECURITIES

STERLING FINANCIAL INVESTMENT GROUP, INC.

STERLING FINANCIAL ASSET MANAGEMENT, INC.

FINANCIAL EDUCATION CONSULTANTS, INC.

STERLING FINANCIAL INVESTMENT GROUP, INC.

FIRST BUSEY SECURITIES, INC.

FIRST BUSEY SECURITIES, INC.

MUTUAL SERVICE CORPORATION

ROBERT W. BAIRD & CO. INCORPORATED

NORTHWESTERN MUTUAL INVESTMENT SERVICES, LLC

TEMPLETON/FRANKLIN INVESTMENT SERVICES,INC.

RAYMOND JAMES FINANCIAL SERVICES, INC.

IDS LIFE INSURANCE COMPANY

AMERIPRISE FINANCIAL SERVICES, LLC

INTEGRATED RESOURCES EQUITY CORPORATION

DREXEL BURNHAM LAMBERT INCORPORATED

MERRILL LYNCH, PIERCE, FENNER & SMITH, INC.

Primary Firm SEC Registration

CETERA INVESTMENT ADVISERS LLC

State Registrations and Notice Filings

Exams

Series 65

Date: 10/9/1991

Series 63

Date: 10/25/1983

Series 7TO

Date: 1/2/2023

SIE

Date: 10/1/2018

Series 1

Date: 8/29/1973

Series 53

Date: 3/21/1995

Series 24

Date: 3/8/1995

Series 12

Date: 10/2/1992

FINRA

Current Firm

CETERA INVESTMENT ADVISERS LLC

Contact information

SEC notice filing (53 States and Territories)

Documents

Regulatory assets under management

Accountant surprise examination report

Red Flags

Company Information

CETERA INVESTMENT ADVISERS LLC

TRUST BUT VERIFY

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