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William G. Pierce

BNY ADVISORS
NEW YORK, NY 10166
Some features on this profile are disabled
CRD#: 4171745
WP

Professional summary

William Gerard Pierce is a registered financial advisor currently at BNY ADVISORS located in New York, New York and PERSHING LLC located in Pennington, New Jersey.

William is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2000. William has worked at 7 firms and has passed the Series 65, Series 7TO, SIE and Series 6 exams.

Question & Answer

Are you a "fiduciary"?
Yes

Aliases

None

Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
The advisor shows no other business activity.

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view William Gerard Pierce's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

Certified licenses

Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
None

Experience

Current

January 31, 2012 - Present

BNY ADVISORS

Office #1: 200 Park Avenue, New York, NY 10166
RIA
CRD#: 106108
NEW YORK, NY
Current

November 6, 2019 - Present

PERSHING LLC

Office #1: 1800 American Boulevard, Pennington, NJ 08534
BD
CRD#: 7560
Pennington, NJ
Past

September 1, 2011 - November 21, 2011

NUVEEN ASSET MANAGEMENT, LLC

RIA
CRD#: 155584
CHICAGO, IL
Past

February 6, 2009 - September 1, 2011

NUVEEN FUND ADVISORS, LLC

RIA
CRD#: 104626
CHICAGO, IL
Past

November 10, 2003 - January 27, 2009

RITTENHOUSE ASSET MANAGEMENT, INC.

RIA
CRD#: 106562
RADNOR, PA
Past

October 11, 2000 - May 29, 2001

FORESIDE FUNDS DISTRIBUTORS LLC

BD
CRD#: 31334
PORTLAND, ME
Past

April 26, 2000 - July 31, 2000

PRUDENTIAL INVESTMENT MANAGEMENT SERVICES LLC

BD
CRD#: 18353
NEWARK, NJ

Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
BA
BNY ADVISORS
BNY ADVISORS | LOCKWOOD MANAGED ACCOUNT SOLUTIONS | LOCKWOOD ADVISORS INC | LOCKWOOD ADVISORS | LOCKWOOD | BNY MELLON LOCKWOOD | BNY MELLON ADVISORS, INC. | BNY MELLON ADVISORS | BNY INVESTMENTS

CRD#: 106108 / SEC#: 801-52378

RIA
Registered Investment Advisory firm - (7/15/1996 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.

Highlighted states indicate IAR registrations

IAR
New Jersey
(9/2/2021)
IAR
Pennsylvania
(1/31/2012)

Exams

State Security Law Exam
IAR
Series 65
Date: 11/7/2003
Uniform Investment Adviser Law Examination
General Industry/Product Exam
RR
Series 7TO
Date: 11/6/2019
General Securities Representative Examination
General Industry/Product Exam
RR
SIE
Date: 7/17/2019
Securities Industry Essentials Examination
General Industry/Product Exam
RR
Series 6
Date: 4/25/2000
Investment Company Products/Variable Contracts Representative Examination
SRO Registrations
RR
BOX Exchange LLC
SRO Registrations
RR
Cboe C2 Exchange, Inc.
SRO Registrations
RR
Cboe Exchange, Inc.
SRO Registrations
RR
FINRA
SRO Registrations
RR
Investors' Exchange LLC
SRO Registrations
RR
MIAX Emerald, LLC
SRO Registrations
RR
MIAX PEARL, LLC
SRO Registrations
RR
MIAX Sapphire
SRO Registrations
RR
Miami International Securities Exchange, LLC
SRO Registrations
RR
NYSE American LLC
SRO Registrations
RR
NYSE Arca, Inc.
SRO Registrations
RR
NYSE National, Inc.
SRO Registrations
RR
NYSE Texas, Inc.
SRO Registrations
RR
Nasdaq BX, Inc.
SRO Registrations
RR
Nasdaq GEMX, LLC
SRO Registrations
RR
Nasdaq ISE, LLC
SRO Registrations
RR
Nasdaq MRX, LLC
SRO Registrations
RR
Nasdaq PHLX LLC
SRO Registrations
RR
Nasdaq Stock Market
SRO Registrations
RR
New York Stock Exchange

Current Firm

BA
BNY ADVISORS
BNY ADVISORS | LOCKWOOD MANAGED ACCOUNT SOLUTIONS | LOCKWOOD ADVISORS INC | LOCKWOOD ADVISORS | LOCKWOOD | BNY MELLON LOCKWOOD | BNY MELLON ADVISORS, INC. | BNY MELLON ADVISORS | BNY INVESTMENTS

CRD#: 106108 / SEC#: 801-52378

RIA
Registered Investment Advisory firm - (7/15/1996 Approved)
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Contact information

Main Address
200 Park Avenue, New York, NY 10166
Mailing Address
Phone number
800-200-3033, OPTION 3
Established
Firm type
Fiscal year end
# of Employees
79

SEC notice filing (52 States and Territories)

Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

BNY MELLON ADVISORS, INC. FIRM BROCHURE - INSTITUTIONAL & HIGH NET WORTH CLIENT SOLUTIONS (12/26/2025)
BNY MELLON ADVISORS, INC. FIRM BROCHURE - BNY ADVISOR MATCH (12/26/2025)
BNY MELLON ADVISORS, INC. FIRM BROCHURE - INTERMEDIARY SOLUTIONS (12/26/2025)
BNY MELLON ADVISORS, INC. MANAGED360 PROGRAM WRAP FEE PROGRAM BROCHURE (12/26/2025)

Regulatory assets under management

Total Number of Accounts122,578
AUM (Assets Under Management)$ 23,959,697,127

Accountant surprise examination report

Filing DateForm ADV-E CoverForm ADV-E Report
10/28/2025
Cover Page
Report
08/28/2024
Cover Page
Report
10/27/2023
Cover Page
Report

Red Flags

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information

BNY ADVISORS

CRD#: 106108New York, NY 10166

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