SR
Salvador Rodriguez
CETERA INVESTMENT ADVISERS LLC
SAN FRANCISCO, CA 94132
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CRD#: 4016913
SR
Professional summary
Salvador Rodriguez is a registered financial advisor currently at CETERA INVESTMENT ADVISERS LLC located in San Francisco, California and CETERA FINANCIAL SPECIALISTS LLC located in Redding, California.
Salvador is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1999. Salvador has worked at 4 firms and has passed the Series 66, Series 6TO, SIE, Series 31 and Series 7 exams.
Question & Answer
Are you a "fiduciary"?
Yes
Aliases
None
Other business activities
Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
1) CENTURY 21; NOT INV REL; SAN MATEO, CA; RESIDENTIAL AND COMMERCIAL REAL ESTATE SALES; CONSULTANT; START DATE 2/1/09; 80 HRS/MH, 40 DURING SECURITIES TRADING HRS: 2) AFLAC; NOT INV REL; COLUMBUS, GA; SUPPLEMENTAL BEENFITS; BROKER; START DATE 8/1/03; 0 HRS/MTH: 3) NAME OF OTHER BUSINESS: EMERSON ROGERS; INVESTMENT RELATED: NO; ADDRESS: 6155 ALMADEN EXPRESSWAY SUITE 210 SAN JOSE, CA; NATURE OF BUSINESS: GROUP INSURANCE; START DATE: 08/2024; POSITION/TITLE/RELATIONSHIP: AGENT; APX NUMBER OF HOURS PER WEEK: 1; APX NUMBER OF HOURS DURING TRADING HOURS: 1; BRIEF DESCRIPTION OF DUTIES: PROVIDE CLIENTS WITH GROUP MAJOR MEDICIAL, VISION AND DENTAL INSURANCE; 4) NAME OF OTHER BUSINESS: ONNCORE, INVESTMENT RELATED: NO ADDRESS: 5498 ALUM ROCK AVENUE. SAN JOSE, CA 95127 NATURE OF BUSINESS: CREDIT CARD PROCESSING SERVICES START DATE: 03/2020, POSITION/TITLE/RELATIONSHIP: SALES REPRESENTATIVE APX NUMBER OF HOURS PER WEEK: 5 APX NUMBER OF HOURS DURING TRADING HOURS: VARIES BRIEF DESCRIPTION OF DUTIES: SALES REPRESENTATIVE, ACTING AS INDEPENDENT CONTRACTOR FOR ONNCORE 5) NAME OF OTHER BUSINESS: NLS INVESTMENT RELATED: NO ADDRESS: 311 SOUTH CANAL ST SO. SAN FRANCISCO CA 94080 NATURE OF BUSINESS: TRANSPORTATION START DATE: 12/2017 APX NUMBER OF HOURS PER WEEK: 20 APX NUMBER OF TRADING HOURS PER WEEK: 20 POSITION/TITLE/RELATIONSHIP: CHAUFFEUR BRIEF DESCRIPTION OF DUTIES: TRANSPORTATION 6) CREATIVA CONSULTORES S.A. DE C.V. , NOT INVESTMENT RELATED, 800 W. EL CAMINO REAL, SUITE 180, MOUNTAIN VIEW, CA, 94040, TECHNOLOGY, STARTED 11/2020, POSITION/TITLE/RELATIONSHIP: ADVISORY BOARD MEMBER, LESS THAN 1 HOUR PER WEEK, NOT DURING TRADING HOURS, BRIEF DESCRIPTION OF DUTIES: INVOLVED IN DISCUSSIONS ON GENERAL OPERATIONS AND BUSINESS DIRECTION. 7) NAME OF OTHER BUSINESS: MANNA PAY LLC; INVESTMENT RELATED: NO; ADDRESS: 15 MEADOWLAKE DR, HEATH, TX 75032; NATURE OF BUSINESS: CREDIT CARD PROCESSING, ATM & MERCHANT FINANCING SERVICES; START DATE: 12/2022; POSITION/TITLE/RELATIONSHIP: SALES MANAGER/INDEPENDENT CONTRACTOR; APX NUMBER OF HOURS PER WEEK: 3; APX NUMBER OF HOURS DURING TRADING HOURS: 3; BRIEF DESCRIPTION OF DUTIES: POS SALES & INSTALLATION, SALE OF CREDIT CARD PROCESSING TO MERCHANTS, MERCHANT FINANCING; ATM SALES, INSTALLATIONS & SERVICING; 8) NAME OF OTHER BUSINESS: BEACON PAYMENTS, INVESTMENT RELATED: NO, ADDRESS: SAME AS REGISTERED LOCATION, NATURE OF BUSINESS: MERCHANT CARD SERVICES., START DATE: 12/2024, POSITION/TITLE/RELATIONSHIP: INDEPENDENT SALES REPRESENTATIVE, APX NUMBER OF HOURS PER WEEK: 1, APX NUMBER OF HOURS DURING TRADING HOURS: 1, BRIEF DESCRIPTION OF DUTIES: POS SALES & INSTALLATION; SALE OF CREDIT CARD PROCESSING TO MERCHANTS; MERCHANT FINANCING; ATM SALES, INSTALLATIONS AND SERVICING.;
CRS (Client Relationship Summary) - RIA
Click below to view Salvador Rodriguez's CRS (Customer Relationship Summary).
Certified licenses
Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
NoneExperience
Current
January 28, 2005 - Present
CETERA INVESTMENT ADVISERS LLC
Office #1: 2633 Ocean Avenue, San Francisco, CA 94132RIA
CRD#: 105644
SAN FRANCISCO, CA
Current
January 1, 2004 - Present
CETERA FINANCIAL SPECIALISTS LLC
Office #2: 2633 Ocean Avenue, San Francisco, CA 94132BD
CRD#: 10358
REDDING, CA
Past
November 21, 2003 - January 1, 2004
CAPITAL BROKERAGE CORPORATION
BD
CRD#: 10465
GLEN ALLEN, VA
Past
December 4, 2002 - November 11, 2003
CAPITAL BROKERAGE CORPORATION
BD
CRD#: 10465
GLEN ALLEN, VA
Past
November 23, 1999 - November 29, 2001
MORGAN STANLEY DW INC.
BD
CRD#: 7556
PURCHASE, NY
Primary Firm SEC Registration
This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
CI
CETERA INVESTMENT ADVISERS LLC
CETERA ADVISOR NETWORKS | TERRA FINANCIAL PLANNING GROUP LTD | GENWORTH FINANCIAL ADVISERS CORPORATION | FIRST ALLIED ADVISORY SERVICES | CETERA INVESTMENT ADVISERS LLC | CETERA ADVISORS
CRD#: 105644 / SEC#: 801-20406
RIA
Registered Investment Advisory firm - (1/13/1984 Approved)State Registrations and Notice Filings
Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.Visual representation of state registrations
RR
California(1/1/2004)
IAR
California(1/28/2005)
RR
Florida(1/6/2023)
Exams
State Security Law Exam
General Industry/Product Exam
RR
Series 6TO
Date: 1/2/2023
Investment Company Products/Variable Contracts Representative ExaminationGeneral Industry/Product Exam
General Industry/Product Exam
General Industry/Product Exam
SRO Registrations
RR
FINRA
Current Firm
CI
CETERA INVESTMENT ADVISERS LLC
CETERA ADVISOR NETWORKS | TERRA FINANCIAL PLANNING GROUP LTD | GENWORTH FINANCIAL ADVISERS CORPORATION | FIRST ALLIED ADVISORY SERVICES | CETERA INVESTMENT ADVISERS LLC | CETERA ADVISORS
CRD#: 105644 / SEC#: 801-20406
RIA
Registered Investment Advisory firm - (1/13/1984 Approved)Upgrade to AdvisorCheck Premium
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Contact information
Main Address
1450 American Lane 6th Floor, Suite 650, Schaumburg, IL 60173-2096
Mailing Address
Phone number
(310) 257-7880
Established
Firm type
Fiscal year end
# of Employees
7,705
SEC notice filing (53 States and Territories)
Regulatory assets under management
| Total Number of Accounts | 584,487 |
| AUM (Assets Under Management) | $ 163,792,814,520 |
Accountant surprise examination report
| Filing Date | Form ADV-E Cover | Form ADV-E Report |
|---|---|---|
| 10/27/2025 | ||
| 12/13/2024 | ||
| 09/26/2023 | ||
| 11/18/2022 |
Red Flags
Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.
Check for any disclosures as part of your thorough research when choosing an advisor.
