Michael A. Toy

CETERA INVESTMENT ADVISERS LLC

SAN JOSE, CA 95134

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CRD#: 4013098

Professional summary

Michael Allen Toy, who also goes by Michael A Toy, Michael Toy, is a registered financial advisor currently at CETERA INVESTMENT ADVISERS LLC located in San Jose, California and CETERA WEALTH SERVICES, LLC located in San Jose, California.

Michael is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2000. Michael has worked at 11 firms and has passed the Series 65, Series 63, SIE, Series 7 and Series 6 exams.

Question & Answer

Are you a "fiduciary"?

Yes

Aliases

Michael A Toy | Michael Toy

Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

1) TOY FINANCIAL GROUP POSITION: Financial Advisor NATURE: This is my DBA for Avantax business INVESTMENT RELATED: Yes NUMBER OF HOURS: 120 SECURITIES TRADING HOURS: 120 START DATE: 11/28/2022 ADDRESS: 2280 Zanker Rd Ste 203, San Jose CA 95134; running my business through the DBA Meet with client, find insurance needs and provide options assess financial needs, offer investment products offer insurance products review clients goals and objective?

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Michael Allen Toy's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

Certified licenses

Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®

None

Experience

Current

September 5, 2025 - Present

CETERA INVESTMENT ADVISERS LLC

Office #1: 2880 Zanker Road Suite 203, San Jose, CA 95134

RIA

CRD#: 105644

SAN JOSE, CA

Current

September 5, 2025 - Present

CETERA WEALTH SERVICES, LLC

Office #1: 2880 Zanker Road Ste 203, San Jose, CA 95134

CRD#: 13572

San Jose, CA

Past

November 30, 2022 - September 5, 2025

AVANTAX ADVISORY SERVICES

RIA

CRD#: 104556

San Jose, CA

Past

November 30, 2022 - September 5, 2025

AVANTAX INVESTMENT SERVICES, INC.

CRD#: 13686

San Jose, CA

Past

October 10, 2017 - December 5, 2022

SECURITIES AMERICA, INC.

CRD#: 10205

Cupertino, CA

Past

April 16, 2015 - November 30, 2022

PFG ADVISORS

RIA

CRD#: 173344

CUPERTINO, CA

Past

May 1, 2014 - October 19, 2017

LPL FINANCIAL LLC

RIA

CRD#: 6413

SUNNYVALE, CA

Past

April 30, 2014 - October 19, 2017

LPL FINANCIAL LLC

CRD#: 6413

SUNNYVALE, CA

Past

October 5, 2009 - May 1, 2014

AMERIPRISE FINANCIAL SERVICES, LLC

RIA

CRD#: 6363

CAMPBELL, CA

Past

October 5, 2009 - May 1, 2014

AMERIPRISE FINANCIAL SERVICES, LLC

CRD#: 6363

CAMPBELL, CA

Past

October 2, 2007 - October 5, 2009

AMERIPRISE ADVISOR SERVICES, INC.

RIA

CRD#: 5979

CAMPBELL, CA

Past

July 3, 2002 - October 5, 2009

AMERIPRISE ADVISOR SERVICES, INC.

CRD#: 5979

CAMPBELL, CA

Past

February 1, 2001 - June 4, 2002

CITIGROUP GLOBAL MARKETS INC.

CRD#: 7059

NEW YORK, NY

Past

March 23, 2000 - October 13, 2000

FRANKLIN/TEMPLETON DISTRIBUTORS, LLC

CRD#: 332

SAN MATEO, CA

Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".

CETERA INVESTMENT ADVISERS LLC

CRD#: 105644 / SEC#: 801-20406

RIA

Registered Investment Advisory firm - (1/13/1984 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR

means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.

indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

Arizona
(9/5/2025)

California
(9/5/2025)

IAR

California
(9/5/2025)

Florida
(9/5/2025)

Texas
(9/5/2025)

IAR

Texas
(9/5/2025)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state. Note: This rule does not apply to broker-dealer activity.

Exams

State Security Law Exam

IAR

Series 65

Date: 9/28/2007

Uniform Investment Adviser Law Examination

State Security Law Exam

Series 63

Date: 4/24/2002

Uniform Securities Agent State Law Examination

General Industry/Product Exam

SIE

Date: 10/1/2018

Securities Industry Essentials Examination

General Industry/Product Exam

Series 7

Date: 9/20/2001

General Securities Representative Examination

General Industry/Product Exam

Series 6

Date: 3/15/2000

Investment Company Products/Variable Contracts Representative Examination

SRO Registrations

FINRA

Current Firm

CETERA INVESTMENT ADVISERS LLC

CRD#: 105644 / SEC#: 801-20406

RIA

Registered Investment Advisory firm - (1/13/1984 Approved)

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Contact information

Main Address

1450 American Lane 6th Floor, Suite 650, Schaumburg, IL 60173-2096

Mailing Address

Phone number

(310) 257-7880

Established

Firm type

Fiscal year end

# of Employees

7,705

SEC notice filing (53 States and Territories)

Documents

Customer Relationship Summary (CRS / SEC)

Latest Form ADV

Regulatory assets under management

Total Number of Accounts	584,487
AUM (Assets Under Management)	$ 163,792,814,520

Accountant surprise examination report

Filing Date	Form ADV-E Cover	Form ADV-E Report
10/27/2025	Cover Page	Report
12/13/2024	Cover Page	Report
09/26/2023	Cover Page	Report
11/18/2022	Cover Page	Report

Red Flags

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

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Advisor Monitoring

Firm Stability Insights

Michael A. Toy

Professional summary

Question & Answer

Aliases

Other business activities

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Michael Allen Toy's CRS (Customer Relationship Summary).

Certified licenses

Experience

CETERA WEALTH SERVICES, LLC

AVANTAX ADVISORY SERVICES

AVANTAX INVESTMENT SERVICES, INC.

SECURITIES AMERICA, INC.

PFG ADVISORS

LPL FINANCIAL LLC

LPL FINANCIAL LLC

AMERIPRISE FINANCIAL SERVICES, LLC

AMERIPRISE FINANCIAL SERVICES, LLC

AMERIPRISE ADVISOR SERVICES, INC.

AMERIPRISE ADVISOR SERVICES, INC.

CITIGROUP GLOBAL MARKETS INC.

FRANKLIN/TEMPLETON DISTRIBUTORS, LLC

Primary Firm SEC Registration

CETERA INVESTMENT ADVISERS LLC

State Registrations and Notice Filings

Exams

Series 65

Date: 9/28/2007

Series 63

Date: 4/24/2002

SIE

Date: 10/1/2018

Series 7

Date: 9/20/2001

Series 6

Date: 3/15/2000

FINRA

Current Firm

CETERA INVESTMENT ADVISERS LLC

Contact information

SEC notice filing (53 States and Territories)

Documents

Regulatory assets under management

Accountant surprise examination report

Red Flags

Company Information

CETERA INVESTMENT ADVISERS LLC

TRUST BUT VERIFY

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