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JR

Joseph Benjamin Ruby

LANTERN WEALTH ADVISORS
San Francisco, CA
·CRD# 4009139·24 years experience

Professional Summary

Joseph Benjamin Ruby is a registered financial advisor currently at LANTERN WEALTH ADVISORS, LLC located in San Francisco, California and HEROLD & LANTERN INVESTMENTS, INC. located in San Francisco, California. Joseph is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2002. Joseph has worked at 3 firms and has passed the Series 65, Series 63, Series 57TO, Series 99TO, SIE, Series 55, Series 7, Series...

At a Glance

Advisory Accounts Only

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

There are no additional aliases reported.

Blog Corner

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Videos & Posts

This advisor has not added any videos or posts yet.

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Years of Experience

24 years in the financial services industry

Current & Past Employments

LANTERN WEALTH ADVISORS, LLC·CRD# 147420
RIA
111 Pine Street Suite 1620, San Francisco, CA 94111
April 1, 2022 - Present
HEROLD & LANTERN INVESTMENTS, INC.·CRD# 30996
BD
111 Pine Street Ste 1215, San Francisco, CA 94111
April 1, 2022 - Present
PFLUEGER & BAERWALD INC.·CRD# 3023
BD
San Francisco, CA
February 20, 2002 - March 31, 2022

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Current Firm

LW
LANTERN WEALTH ADVISORS, LLC

LANTERN ADVISERS LLC | LANTERN WEALTH ADVISORS, LLC

CRD#: 147420 / SEC#: 801-79035
RIA
Registered Investment Advisory firm - SEC (1/15/2014 Approved)
California
Registered Investment Advisory firm - California (2/16/2014 Terminated)
New Jersey
Registered Investment Advisory firm - New Jersey (2/10/2014 Terminated)
New York
Registered Investment Advisory firm - New York (1/17/2014 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

Contact Information

Main Address

35 Pinelawn Road Suite 101e, Melville, NY 11747

Phone Number

(631) 454-2000

# of Employees

26

SEC notice filing (10 States and Territories)

Registered to provide investment advisory services in 10 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

LANTERN WEALTH ADVISORS APPENDIX 1 - WRAP BROCHURE (8/18/2026)

Regulatory Assets Under Management

Total Number of Accounts

398

AUM (Assets Under Management)

$319,865,217

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Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

Frank A. Campini Foundation, 2930 Domingo Ave #1223, Berkeley CA 94705. Not investment related. I serve as President and Director of this charitable non-profit corporation. I receive compensation on an annual basis. I devote approximately 4 hours per week to this business, occasionally during securities trading hours. The primary activity of this Foundation is to provide grants to eligible non-profit organizations primarily based in the San Francisco Bay area. Lantern Wealth Advisors, LLC. Registered investment advisor representative. Investment Related. As of 04/2022. Located at 111 Pine St. San Francisco CA 94111. Approximately 10 hours per month during securities trading hours. Provide investment advisory solutions to wealth management clients. Pflueger & Baerwald. Non-investment related. Former President filed a BDW. 2930 Domingo Ave #1223, Berkeley CA 94705. Approximately 5 hours per month, occasionally during security trading hours.

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
LW
LANTERN WEALTH ADVISORS, LLC

LANTERN ADVISERS LLC | LANTERN WEALTH ADVISORS, LLC

CRD#: 147420 / SEC#: 801-79035
RIA
Registered Investment Advisory firm - SEC (1/15/2014 Approved)
California
Registered Investment Advisory firm - California (2/16/2014 Terminated)
New Jersey
Registered Investment Advisory firm - New Jersey (2/10/2014 Terminated)
New York
Registered Investment Advisory firm - New York (1/17/2014 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing securities offerings such as stocks, bonds, and mutual funds through a broker-dealer.
RR
Alaska
(4/1/2022)
RR
California
(4/1/2022)
IAR
California
(4/1/2022)
RR
Colorado
(4/1/2022)
RR
Florida
(4/1/2022)
RR
Georgia
(4/1/2022)
RR
Hawaii
(4/1/2022)
RR
Illinois
(4/1/2022)
RR
Indiana
(4/1/2022)
RR
Iowa
(4/1/2022)
RR
Massachusetts
(4/1/2022)
RR
Michigan
(4/1/2022)
RR
Missouri
(4/1/2022)
RR
Nevada
(4/1/2022)
RR
New Jersey
(4/1/2022)
RR
New York
(4/1/2022)
RR
North Carolina
(4/1/2022)
RR
Ohio
(4/1/2022)
RR
Oregon
(4/1/2022)
RR
Pennsylvania
(4/1/2022)
RR
South Carolina
(12/20/2023)
RR
Texas
(4/1/2022)
RR
Utah
(4/1/2022)
RR
Virginia
(4/1/2022)
RR
Washington
(4/1/2022)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.Note:This rule does not apply to broker-dealer activity.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 65 — Uniform Investment Adviser Law Examination

Passed Feb 2022About the Series 65 exam

Series 63 — Uniform Securities Agent State Law Examination

Passed Apr 2002About the Series 63 exam

Series 57TO — Securities Trader Exam

Passed Jan 2023About the Series 57TO exam

Series 99TO — Operations Professional Examination

Passed Jan 2023About the Series 99TO exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 55 — Limited Representative-Equity Trader Exam

Passed Jul 2003

Series 7 — General Securities Representative Examination

Passed Feb 2002About the Series 7 exam

Series 14 — Compliance Officer Examination

Passed Jan 2023About the Series 14 exam

Series 24 — General Securities Principal Examination

Passed Dec 2003About the Series 24 exam
FINRA
SRO Registrations

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CRS (Client Relationship Summary) - RIA

Click below to view Joseph Benjamin Ruby's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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