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JR

Joseph B. Ruby

LANTERN WEALTH ADVISORS
San Francisco, CA 94111
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CRD#: 4009139
JR

Professional summary


Joseph Benjamin Ruby is a registered financial advisor currently at LANTERN WEALTH ADVISORS, LLC located in San Francisco, California and HEROLD & LANTERN INVESTMENTS, INC. located in San Francisco, California.

Joseph is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2002. Joseph has worked at 3 firms and has passed the Series 65, Series 63, Series 57TO, Series 99TO, SIE, Series 55, Series 7, Series 14 and Series 24 exams.

top-8-questions

Question & Answer


Are you a "fiduciary"?
Yes

Aliases


None

Other business activities


Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
Frank A. Campini Foundation, 2930 Domingo Ave #1223, Berkeley CA 94705. Not investment related. I serve as President and Director of this charitable non-profit corporation. I receive compensation on an annual basis. I devote approximately 4 hours per week to this business, occasionally during securities trading hours. The primary activity of this Foundation is to provide grants to eligible non-profit organizations primarily based in the San Francisco Bay area. Lantern Wealth Advisors, LLC. Registered investment advisor representative. Investment Related. As of 04/2022. Located at 111 Pine St. San Francisco CA 94111. Approximately 10 hours per month during securities trading hours. Provide investment advisory solutions to wealth management clients. Pflueger & Baerwald. Non-investment related. Former President filed a BDW. 2930 Domingo Ave #1223, Berkeley CA 94705. Approximately 5 hours per month, occasionally during security trading hours.

Blog Corner


CRS (Client Relationship Summary) - RIA


Click below to view Joseph Benjamin Ruby's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

Certified licenses


Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
None

Experience


Current

April 1, 2022 - Present

LANTERN WEALTH ADVISORS, LLC

Office #1: 111 Pine Street Ste 1215, San Francisco, CA 94111
RIA
CRD#: 147420
San Francisco, CA
Current

April 1, 2022 - Present

HEROLD & LANTERN INVESTMENTS, INC.

Office #1: 111 Pine Street Ste 1215, San Francisco, CA 94111
BD
CRD#: 30996
San Francisco, CA
Past

February 20, 2002 - March 31, 2022

PFLUEGER & BAERWALD INC.

BD
CRD#: 3023
SAN FRANCISCO, CA

Primary Firm SEC Registration


This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
LW
LANTERN WEALTH ADVISORS, LLC
LANTERN ADVISERS LLC | LANTERN WEALTH ADVISORS, LLC

CRD#: 147420 / SEC#: 801-79035

RIA
Registered Investment Advisory firm - (1/15/2014 Approved)
California
Registered Investment Advisory firm - (2/16/2014 Terminated)
New Jersey
Registered Investment Advisory firm - (2/10/2014 Terminated)
New York
Registered Investment Advisory firm - (1/17/2014 Terminated)

State Registrations and Notice Filings


Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

RR
Alaska
(4/1/2022)
RR
California
(4/1/2022)
IAR
California
(4/1/2022)
RR
Colorado
(4/1/2022)
RR
Florida
(4/1/2022)
RR
Georgia
(4/1/2022)
RR
Hawaii
(4/1/2022)
RR
Illinois
(4/1/2022)
RR
Indiana
(4/1/2022)
RR
Iowa
(4/1/2022)
RR
Massachusetts
(4/1/2022)
RR
Michigan
(4/1/2022)
RR
Missouri
(4/1/2022)
RR
Nevada
(4/1/2022)
RR
New Jersey
(4/1/2022)
RR
New York
(4/1/2022)
RR
North Carolina
(4/1/2022)
RR
Ohio
(4/1/2022)
RR
Oregon
(4/1/2022)
RR
Pennsylvania
(4/1/2022)
RR
South Carolina
(12/20/2023)
RR
Texas
(4/1/2022)
RR
Utah
(4/1/2022)
RR
Virginia
(4/1/2022)
RR
Washington
(4/1/2022)

Exams


State Security Law Exam
IAR
Series 65
Date: 2/11/2022
Uniform Investment Adviser Law Examination
State Security Law Exam
General Industry/Product Exam
RR
Series 57TO
Date: 1/2/2023
Securities Trader Exam
General Industry/Product Exam
RR
Series 99TO
Date: 1/2/2023
Operations Professional Examination
General Industry/Product Exam
General Industry/Product Exam
RR
Series 55
Date: 7/15/2003
Limited Representative-Equity Trader Exam
General Industry/Product Exam
Principal/Supervisory Exam
RR
Series 14
Date: 1/2/2023
Compliance Officer Examination
Principal/Supervisory Exam
RR
Series 24
Date: 12/10/2003
General Securities Principal Examination
SRO Registrations
RR
FINRA

Current Firm


LW
LANTERN WEALTH ADVISORS, LLC
LANTERN ADVISERS LLC | LANTERN WEALTH ADVISORS, LLC

CRD#: 147420 / SEC#: 801-79035

RIA
Registered Investment Advisory firm - (1/15/2014 Approved)
California
Registered Investment Advisory firm - (2/16/2014 Terminated)
New Jersey
Registered Investment Advisory firm - (2/10/2014 Terminated)
New York
Registered Investment Advisory firm - (1/17/2014 Terminated)
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Contact information


Main Address
35 Pinelawn Road Suite 101e, Melville, NY 11747
Mailing Address
Phone number
(631) 454-2000
Established
Firm type
Fiscal year end
# of Employees
20

SEC notice filing (9 States and Territories)


Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

Documents


Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

LANTERN WEALTH ADVISORS APPENDIX 1 - WRAP BROCHURE (3/31/2025)

Regulatory assets under management


Total Number of Accounts379
AUM (Assets Under Management)$ 265,466,991

Red Flags


Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information


LANTERN WEALTH ADVISORS, LLC

CRD#: 147420San Francisco, CA 94111

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