PR

Phillip C. Richards

CETERA INVESTMENT ADVISERS
Paradise Valley, AZ 85253
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CRD#: 375618
PR

Professional summary


Phillip Croce Richards, who also goes by Phil Richards, is a registered financial advisor currently at CETERA INVESTMENT ADVISERS LLC located in Paradise Valley, Arizona and CETERA WEALTH SERVICES, LLC located in Minneapolis, Minnesota.

Phillip is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1969. Phillip has worked at 10 firms and has passed the Series 63, Series 7TO, SIE, Series 1 and Series 24 exams.

Question & Answer


Are you a "fiduciary"?
Yes

Aliases


Phil Richards

Other business activities


Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
The advisor shows no other business activity.

CRS (Client Relationship Summary) - RIA


Click below to view Phillip Croce Richards's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

Certified licenses


Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
None

Experience


Current

August 10, 2023 - Present

CETERA INVESTMENT ADVISERS LLC

Office #1: 5709 E. Glen Drive, Paradise Valley, AZ 85253Office #2: 2701 University Avenue Se, Minneapolis, MN 55414-3238
RIA
CRD#: 105644
Paradise Valley, AZ
Current

August 3, 2023 - Present

CETERA WEALTH SERVICES, LLC

Office #1: 2701 University Avenue Se, Minneapolis, MN 55414-3238
BD
CRD#: 13572
MINNEAPOLIS, MN
Past

December 23, 2013 - October 28, 2021

CRI SECURITIES, LLC

RIA
CRD#: 22589
MINNEAPOLIS, MN
Past

December 23, 2013 - August 10, 2023

SECURIAN FINANCIAL SERVICES, INC.

RIA
CRD#: 15296
MINNEAPOLIS, MN
Past

September 26, 2003 - September 10, 2008

MARATHON ADVISORS, INC

RIA
CRD#: 113696
MINNEAPOLIS, MN
Past

January 22, 1991 - August 10, 2023

SECURIAN FINANCIAL SERVICES, INC.

BD
CRD#: 15296
MINNEAPOLIS, MN
Past

November 23, 1988 - August 23, 1990

CONSOLIDATED RESOURCES, INC.

BD
CRD#: 13747
Past

August 24, 1988 - October 28, 2021

CRI SECURITIES, LLC

BD
CRD#: 22589
MINNEAPOLIS, MN
Past

July 13, 1983 - September 21, 1988

CONSOLIDATED RESOURCES, INC.

BD
CRD#: 13747
Past

October 16, 1980 - July 27, 1983

IRG SECURITIES, INC.

BD
CRD#: 4182
Past

November 24, 1979 - July 8, 1986

THE MINNESOTA MUTUAL LIFE INSURANCE COMPANY

BD
CRD#: 2797
Past

June 16, 1975 - May 14, 1980

INTEGRATED RESOURCES EQUITY CORPORATION

BD
CRD#: 6403
Past

November 24, 1969 - July 13, 1975

THE MINNESOTA MUTUAL LIFE INSURANCE COMPANY

BD
CRD#: 2797
Past

November 24, 1969 - July 13, 1975

NORTH STAR EQUITIES COMPANY

BD
CRD#: 4241

Primary Firm SEC Registration


This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
CI
CETERA INVESTMENT ADVISERS LLC
CETERA ADVISOR NETWORKS | TERRA FINANCIAL PLANNING GROUP LTD | GENWORTH FINANCIAL ADVISERS CORPORATION | FIRST ALLIED ADVISORY SERVICES | CETERA INVESTMENT ADVISERS LLC | CETERA ADVISORS

CRD#: 105644 / SEC#: 801-20406

RIA
Registered Investment Advisory firm - (1/13/1984 Approved)

State Registrations and Notice Filings


Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

RR
Arizona
(8/10/2023)
RR
Florida
(8/3/2023)
RR
Minnesota
(8/10/2023)
IAR
Minnesota
(8/10/2023)

Exams


State Security Law Exam
General Industry/Product Exam
RR
Series 7TO
Date: 1/2/2023
General Securities Representative Examination
General Industry/Product Exam
General Industry/Product Exam
RR
Series 1
Date: 7/31/1969
Registered Representative Examination
Principal/Supervisory Exam
SRO Registrations
RR
FINRA

Current Firm


CI
CETERA INVESTMENT ADVISERS LLC
CETERA ADVISOR NETWORKS | TERRA FINANCIAL PLANNING GROUP LTD | GENWORTH FINANCIAL ADVISERS CORPORATION | FIRST ALLIED ADVISORY SERVICES | CETERA INVESTMENT ADVISERS LLC | CETERA ADVISORS

CRD#: 105644 / SEC#: 801-20406

RIA
Registered Investment Advisory firm - (1/13/1984 Approved)
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Contact information


Main Address
1450 American Lane 6th Floor, Suite 650, Schaumburg, IL 60173-2096
Mailing Address
Phone number
(310) 257-7880
Established
Firm type
Fiscal year end
# of Employees
7,705

SEC notice filing (53 States and Territories)


Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

Regulatory assets under management


Total Number of Accounts584,487
AUM (Assets Under Management)$ 163,792,814,520

Accountant surprise examination report


Filing DateForm ADV-E CoverForm ADV-E Report
10/27/2025
12/13/2024
09/26/2023

Red Flags


Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information


CETERA INVESTMENT ADVISERS LLC

CRD#: 105644Paradise Valley, AZ 85253

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