PR
Phillip C. Richards
CETERA INVESTMENT ADVISERS LLC
Paradise Valley, AZ 85253
Some features on this profile are disabled
CRD#: 375618
PR
Professional summary
Phillip Croce Richards, who also goes by Phil Richards, is a registered financial advisor currently at CETERA INVESTMENT ADVISERS LLC located in Paradise Valley, Arizona and CETERA WEALTH SERVICES, LLC located in Minneapolis, Minnesota.
Phillip is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1969. Phillip has worked at 10 firms and has passed the Series 63, Series 7TO, SIE, Series 1 and Series 24 exams.
Question & Answer
Are you a "fiduciary"?
Yes
Aliases
Phil Richards
Other business activities
Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
1) AUTHOR - MULTIPLE BOOKS POSITION: Independent Contractor NATURE: Author INV REL: No # OF HRS: 2 SECURITIES TRAD HRS: 2 START DATE: 06/01/2014 ADDRESS: Minneapolis, MN DESC: Independent Contractor 2) CANCUN RENTAL PROPERTY POSITION: Owner NATURE: Rental Property INV REL: Yes # OF HRS: 1 SECURITIES TRAD HRS: 1 START DATE: 03/01/2000 ADDRESS: Sunny Isles Beach, FL DESC: Owner 3) FUSFOO MEDIA POSITION: Member NATURE: Business Owner INV REL No # OF HRS: 1 SECURITIES TRAD HRS: 1 START DATE: 09/01/2015 ADDRESS: Easton, PA DESC: Member 4) MAYO CLINIC OF ARIZONA LEADERSHIP COUNCL POSITION: Member NATURE: Board Member INV REL: No # OF HRS: 2 SECURITIES TRAD HRS: 2 START DATE: 08/01/2013 ADDRESS: Scottsdale, AZ DESC: Member 5) NHSCA NS LLC POSITION: Owner NATURE: Fixed Insurance Sales INV REL: No # OF HRS: 4 SECURITIES TRAD HRS: 4 START DATE: 07/01/2012 ADDRESS: Minneapolis, MN DESC: Owner 6) NORTH STAR MINNETONKA PROPERTIES LLC POSITION: Owner NATURE: Rental Property INV REL: Yes # OF HRS: 4 SECURITIES TRAD HRS: 4 START DATE: 07/01/2013 ADDRESS: Minneapolis, MN DESC: Owner 7) NORTH STAR RICHARDS LLC POSITION: Owner NATURE: Rental Property INV REL: Yes # OF HRS: 1 SECURITIES TRAD HRS: 1 START DATE: 05/01/2012 ADDRESS: Minneapolis, MN DESC: Owner 8) NORTH STAR SCOTT RICHARDS CHARITABLE FOUNDATION POSITION: Member NATURE: Board Member INV REL: No # OF HRS: 4 SECURITIES TRAD HRS: 4 START DATE: 12/01/2004 ADDRESS: Minneapolis, MN DESC: Member 9) PAYCHECK PROTECTION PARTNERS LLC POSITION: Owner NATURE: Fixed Insurance Sales INV REL: No # OF HRS: 1 SECURITIES TRAD HRS: 1 START DATE: 12/01/2011 ADDRESS: Minneapolis, MN DESC: Owner 10) PCR PARTNERS LLC POSITION: Owner NATURE: Business Owner INV REL: No # OF HRS: 1 SECURITIES TRAD HRS: 1 START DATE: 12/01/2011 ADDRESS: Minneapolis, MN DESC: Owner 11) PCR UNIVERSITY & 27TH LLC POSITION: Owner NATURE: Rental Property INV REL: Yes # OF HRS: 1 SECURITIES TRAD HRS: 1 START DATE: 07/01/2008 ADDRESS: Minneapolis, MN DESC: Owner 12) PHILADELPHIA, LLC POSITION: Partner NATURE: Business Owner INV REL: No # OF HRS: 10 SECURITIES TRAD HRS: 5 START DATE: 06/01/2014 ADDRESS: Minneapolis, MN DESC: Partner 13) RENTAL PROPERTY POSITION: Owner NATURE: Rental Property INV REL: Yes # OF HRS: 1 SECURITIES TRAD HRS: 1 START DATE: 03/01/2000 ADDRESS: St. Paul, MN DESC: Owner 14)RICHARDS NORTH STAR FAMILY LLC POSITION: Owner NATURE: Rental Property INV REL: Yes # OF HRS: 1 SECURITIES TRAD HRS: 1 START DATE: 02/01/2008 ADDRESS: Minneapolis, MN DESC: Owner 15) TEMPLE UNIVERSITY BOARD OF TRUSTEES POSITION: Director NATURE: Board Member INV REL: No # OF HRS: 4 SECURITIES TRAD HRS: 4 START DATE: 10/01/2009 ADDRESS: Philadelphia, PA DESC: Director 16) THE AMERICAN COLLEGE FOUNDATION POSITION: Advisory Board NATURE: Board Member INV REL: No # OF HRS: 10 SECURITIES TRAD HRS: 5 START DATE: 01/01/2017 ADDRESS: Bryn Mawr, PA DESC: Advisory Board 17) NORTH STAR TAX LLC POSITION: Director NATURE: Business Owner INV REL: No # OF HRS: 1 SECURITIES TRAD HRS: 0 START DATE: 01/01/2002 ADDRESS: 2701 University Ave SE, Minneapolis MN 55414, DESC: Director of North Star entity that provides tax preparation services to North Star clients. Entity name changed in 2020. 18) BISON CROSSING OWNERS ASSOCIATION; INV REL: NO; SAME AS REGISTERED LOCATION; NATURE: HOA BOARD; DATE: 08/2025; POSITION: HOA BOARD MEMBER/DECLARANT; APX # OF HRS PER WK: 1; APX # OF HRS DUR TRAD HRS: 1; DUTIES: HOA BOARD SERVICES FOR HOUSING DEVELOPMENT; 19) APPRECIATION 2020 LLC; INV REL: NO; ADDRESS: SAME AS REGISTERED LOCATION; NATURE: HOLDING COMPANY; DATE: 04/2021; POSITION: MANAGER/MEMBER; APX # OF HRS PER WK: 1; APX # OF HRS DUR TRAD HRS: 0; DUTIES: HOLDING COMPANY FOR LONG-TERM INVESTMENTS; 20) SIXTY YEARS CONSULTING; INV REL: NO; ADDRESS: SAME AS REGISTERED LOCATION; NATURE: TAX ENTITY; DATE: 05/2025; POSITION: PARTNER; APX NUMBER OF HOURS PER WEEK: 1; APX # OF HRS DUR TRAD HRS: 0; OF DUTIES: ENTITY FOR TAX PURPOSES
CRS (Client Relationship Summary) - RIA
Click below to view Phillip Croce Richards's CRS (Customer Relationship Summary).
Certified licenses
Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
NoneExperience
Current
August 10, 2023 - Present
CETERA INVESTMENT ADVISERS LLC
Office #1: 5709 E. Glen Drive, Paradise Valley, AZ 85253Office #2: 2701 University Avenue Se, Minneapolis, MN 55414-3238RIA
CRD#: 105644
Paradise Valley, AZ
Current
August 3, 2023 - Present
CETERA WEALTH SERVICES, LLC
Office #1: 2701 University Avenue Se, Minneapolis, MN 55414-3238BD
CRD#: 13572
MINNEAPOLIS, MN
Past
December 23, 2013 - October 28, 2021
CRI SECURITIES, LLC
RIA
CRD#: 22589
MINNEAPOLIS, MN
Past
December 23, 2013 - August 10, 2023
SECURIAN FINANCIAL SERVICES, INC.
RIA
CRD#: 15296
MINNEAPOLIS, MN
Past
September 26, 2003 - September 10, 2008
MARATHON ADVISORS, INC
RIA
CRD#: 113696
MINNEAPOLIS, MN
Past
January 22, 1991 - August 10, 2023
SECURIAN FINANCIAL SERVICES, INC.
BD
CRD#: 15296
MINNEAPOLIS, MN
Past
November 23, 1988 - August 23, 1990
CONSOLIDATED RESOURCES, INC.
BD
CRD#: 13747
Past
August 24, 1988 - October 28, 2021
CRI SECURITIES, LLC
BD
CRD#: 22589
MINNEAPOLIS, MN
Past
July 13, 1983 - September 21, 1988
CONSOLIDATED RESOURCES, INC.
BD
CRD#: 13747
Past
October 16, 1980 - July 27, 1983
IRG SECURITIES, INC.
BD
CRD#: 4182
Past
November 24, 1979 - July 8, 1986
THE MINNESOTA MUTUAL LIFE INSURANCE COMPANY
BD
CRD#: 2797
Past
June 16, 1975 - May 14, 1980
INTEGRATED RESOURCES EQUITY CORPORATION
BD
CRD#: 6403
Past
November 24, 1969 - July 13, 1975
THE MINNESOTA MUTUAL LIFE INSURANCE COMPANY
BD
CRD#: 2797
Past
November 24, 1969 - July 13, 1975
NORTH STAR EQUITIES COMPANY
BD
CRD#: 4241
Primary Firm SEC Registration
This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
CI
CETERA INVESTMENT ADVISERS LLC
CETERA ADVISOR NETWORKS | TERRA FINANCIAL PLANNING GROUP LTD | GENWORTH FINANCIAL ADVISERS CORPORATION | FIRST ALLIED ADVISORY SERVICES | CETERA INVESTMENT ADVISERS LLC | CETERA ADVISORS
CRD#: 105644 / SEC#: 801-20406
RIA
Registered Investment Advisory firm - (1/13/1984 Approved)State Registrations and Notice Filings
Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.Visual representation of state registrations
RR
Arizona(8/10/2023)
RR
Florida(8/3/2023)
RR
Minnesota(8/10/2023)
IAR
Minnesota(8/10/2023)
Exams
State Security Law Exam
General Industry/Product Exam
RR
Series 7TO
Date: 1/2/2023
General Securities Representative ExaminationGeneral Industry/Product Exam
General Industry/Product Exam
RR
Series 1
Date: 7/31/1969
Registered Representative ExaminationPrincipal/Supervisory Exam
SRO Registrations
RR
FINRA
Current Firm
CI
CETERA INVESTMENT ADVISERS LLC
CETERA ADVISOR NETWORKS | TERRA FINANCIAL PLANNING GROUP LTD | GENWORTH FINANCIAL ADVISERS CORPORATION | FIRST ALLIED ADVISORY SERVICES | CETERA INVESTMENT ADVISERS LLC | CETERA ADVISORS
CRD#: 105644 / SEC#: 801-20406
RIA
Registered Investment Advisory firm - (1/13/1984 Approved)Upgrade to AdvisorCheck Premium
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Contact information
Main Address
1450 American Lane 6th Floor, Suite 650, Schaumburg, IL 60173-2096
Mailing Address
Phone number
(310) 257-7880
Established
Firm type
Fiscal year end
# of Employees
7,705
SEC notice filing (53 States and Territories)
Regulatory assets under management
| Total Number of Accounts | 584,487 |
| AUM (Assets Under Management) | $ 163,792,814,520 |
Accountant surprise examination report
| Filing Date | Form ADV-E Cover | Form ADV-E Report |
|---|---|---|
| 10/27/2025 | ||
| 12/13/2024 | ||
| 09/26/2023 | ||
| 11/18/2022 |
Red Flags
Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.
Check for any disclosures as part of your thorough research when choosing an advisor.
