Gerald W. King

PURE FINANCIAL ADVISORS

Wheaton, IL 60187

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CRD#: 3266789

Professional summary

Gerald William King is a registered financial advisor currently at PURE FINANCIAL ADVISORS, LLC located in Wheaton, Illinois.

Gerald is registered as an IAR (Investment Advisor Representative) and started their career in finance in 1999. Gerald has worked at 7 firms and has passed the Series 66, SIE and Series 7 exams.

Question & Answer

Are you a "fiduciary"?

Yes

Aliases

None

Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

BR Ryall YMCA Y Princesses Program Father Daughter Program which organizes activities for fathers and daughters to do things together. (ex. Dances, campouts, etc.) Treasurer 2 hours per month not investment related

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Gerald William King's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

Certified licenses

Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®

None

Experience

Current

April 17, 2025 - Present

PURE FINANCIAL ADVISORS, LLC

Office #1: 104 East Roosevelt Road Suite 100, Wheaton, IL 60187

RIA

CRD#: 144316

Wheaton, IL

Past

March 30, 2015 - July 7, 2025

FAIRHAVEN WEALTH MANAGEMENT, LLC

RIA

CRD#: 173771

WHEATON, IL

Past

November 13, 2012 - February 27, 2015

VESTOR CAPITAL, LLC

RIA

CRD#: 165855

CHICAGO, IL

Past

January 30, 2012 - October 30, 2012

VESTOR CAPITAL PARTNERS, LLC

RIA

CRD#: 136859

CHICAGO, IL

Past

January 30, 2012 - February 27, 2015

VESTOR CAPITAL SECURITIES, LLC

CRD#: 15809

CHICAGO, IL

Past

October 17, 2000 - February 6, 2012

GOLDMAN SACHS WEALTH SERVICES, L.P.

RIA

CRD#: 106693

LAKE FOREST, IL

Past

October 6, 1999 - February 6, 2012

MERCER ALLIED COMPANY, L.P.

CRD#: 37404

LAKE FOREST, IL

Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".

PURE FINANCIAL ADVISORS, LLC

FAIRHAVEN WEALTH MANAGEMENT | PURE FINANCIAL ADVISORS, LLC | PURE FINANCIAL ADVISORS, INC. | PURE ADVISORY GROUP

CRD#: 144316 / SEC#: 801-70137

RIA

Registered Investment Advisory firm - (5/1/2009 Approved)

California

Registered Investment Advisory firm - (5/7/2009 Terminated)

Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR

means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.

Highlighted states indicate IAR registrations

IAR

Illinois
(4/17/2025)

IAR

Texas
(4/17/2025)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

State Security Law Exam

IAR

Series 66

Date: 1/19/2000

Uniform Combined State Law Examination

General Industry/Product Exam

SIE

Date: 2/27/2015

Securities Industry Essentials Examination

General Industry/Product Exam

Series 7

Date: 10/4/1999

General Securities Representative Examination

Current Firm

PURE FINANCIAL ADVISORS, LLC

FAIRHAVEN WEALTH MANAGEMENT | PURE FINANCIAL ADVISORS, LLC | PURE FINANCIAL ADVISORS, INC. | PURE ADVISORY GROUP

CRD#: 144316 / SEC#: 801-70137

RIA

Registered Investment Advisory firm - (5/1/2009 Approved)

California

Registered Investment Advisory firm - (5/7/2009 Terminated)

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Contact information

Main Address

3131 Camino Del Rio N Suite 1550, San Diego, CA 92108

Mailing Address

Phone number

(866) 876-7873

Established

Firm type

Fiscal year end

# of Employees

171

SEC notice filing (42 States and Territories)

Documents

Customer Relationship Summary (CRS / SEC)

Latest Form ADV

Part 2 Brochures

PURE FINANCIAL ADVISORS, ADV 2A BROCHURE (9/26/2025)

Regulatory assets under management

Total Number of Accounts	22,199
AUM (Assets Under Management)	$ 8,023,229,867

Red Flags

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

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Firm Stability Insights

Gerald W. King

Professional summary

Question & Answer

Aliases

Other business activities

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Gerald William King's CRS (Customer Relationship Summary).

Certified licenses

Experience

FAIRHAVEN WEALTH MANAGEMENT, LLC

VESTOR CAPITAL, LLC

VESTOR CAPITAL PARTNERS, LLC

VESTOR CAPITAL SECURITIES, LLC

GOLDMAN SACHS WEALTH SERVICES, L.P.

MERCER ALLIED COMPANY, L.P.

Primary Firm SEC Registration

PURE FINANCIAL ADVISORS, LLC

State Registrations and Notice Filings

Exams

Series 66

Date: 1/19/2000

SIE

Date: 2/27/2015

Series 7

Date: 10/4/1999

Current Firm

PURE FINANCIAL ADVISORS, LLC

Contact information

SEC notice filing (42 States and Territories)

Documents

Part 2 Brochures

Regulatory assets under management

Red Flags

Company Information

PURE FINANCIAL ADVISORS, LLC

TRUST BUT VERIFY

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