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Gerald William King

PURE FINANCIAL ADVISORS
Wheaton, IL
·CRD# 3266789·27 years experience

Professional Summary

Gerald William King is a registered financial advisor currently at PURE FINANCIAL ADVISORS, LLC located in Wheaton, Illinois. Gerald is registered as an IAR (Investment Advisor Representative) and started their career in finance in 1999. Gerald has worked at 7 firms and has passed the Series 66, SIE and Series 7 exams.

At a Glance

Always Fiduciary

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

There are no additional aliases reported.

Blog Corner

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Videos & Posts

This advisor has not added any videos or posts yet.

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Years of Experience

27 years in the financial services industry

Current & Past Employments

PURE FINANCIAL ADVISORS, LLC·CRD# 144316
RIA
104 East Roosevelt Road Suite 100, Wheaton, IL 60187
April 17, 2025 - Present
FAIRHAVEN WEALTH MANAGEMENT, LLC·CRD# 173771
RIA
Wheaton, IL
March 30, 2015 - July 7, 2025
VESTOR CAPITAL, LLC·CRD# 165855
RIA
Chicago, IL
November 13, 2012 - February 27, 2015
VESTOR CAPITAL PARTNERS, LLC·CRD# 136859
RIA
Chicago, IL
January 30, 2012 - October 30, 2012
VESTOR CAPITAL SECURITIES, LLC·CRD# 15809
BD
Chicago, IL
January 30, 2012 - February 27, 2015
GOLDMAN SACHS WEALTH SERVICES, L.P.·CRD# 106693
RIA
Lake Forest, IL
October 17, 2000 - February 6, 2012
MERCER ALLIED COMPANY, L.P.·CRD# 37404
BD
Lake Forest, IL
October 6, 1999 - February 6, 2012

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Current Firm

PURE FINANCIAL ADVISORS, LLC
PURE FINANCIAL ADVISORS, LLC

FAIRHAVEN WEALTH MANAGEMENT | PURE FINANCIAL ADVISORS, LLC | PURE FINANCIAL ADVISORS, INC. | PURE ADVISORY GROUP

CRD#: 144316 / SEC#: 801-70137
RIA
Registered Investment Advisory firm - SEC (5/1/2009 Approved)
California
Registered Investment Advisory firm - California (5/7/2009 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

Contact Information

Main Address

3131 Camino Del Rio N Suite 1550, San Diego, CA 92108

Phone Number

(866) 876-7873

# of Employees

204

SEC notice filing (46 States and Territories)

Registered to provide investment advisory services in 46 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

PURE FINANCIAL ADVISORS, ADV 2A BROCHURE (2/12/2026)

Regulatory Assets Under Management

Total Number of Accounts

7,509

AUM (Assets Under Management)

$11,054,059,366

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Other business activities

Information obtained from regulatory filings. Advisors can request corrections through their firm or regulator.

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

BR Ryall YMCA Y Princesses Program Father Daughter Program which organizes activities for fathers and daughters to do things together. (ex. Dances, campouts, etc.) Treasurer 2 hours per month not investment related

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
PURE FINANCIAL ADVISORS, LLC
PURE FINANCIAL ADVISORS, LLC

FAIRHAVEN WEALTH MANAGEMENT | PURE FINANCIAL ADVISORS, LLC | PURE FINANCIAL ADVISORS, INC. | PURE ADVISORY GROUP

CRD#: 144316 / SEC#: 801-70137
RIA
Registered Investment Advisory firm - SEC (5/1/2009 Approved)
California
Registered Investment Advisory firm - California (5/7/2009 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
IAR
Illinois
(4/17/2025)
IAR
Texas
(4/17/2025)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 66 — Uniform Combined State Law Examination

Passed Jan 2000About the Series 66 exam

SIE — Securities Industry Essentials Examination

Passed Feb 2015About the SIE exam

Series 7 — General Securities Representative Examination

Passed Oct 1999About the Series 7 exam

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CRS (Client Relationship Summary) - RIA

Click below to view Gerald William King's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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