MG
Mary M. Geong
CETERA INVESTMENT ADVISERS LLC
PIEDMONT, CA 94610
Some features on this profile are disabled
CRD#: 3256742
MG
Professional summary
Mary M Geong, who also goes by Geong Mary, is a registered financial advisor currently at CETERA INVESTMENT ADVISERS LLC located in Piedmont, California and CETERA WEALTH SERVICES, LLC located in Piedmont, California.
Mary is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1999. Mary has worked at 4 firms and has passed the Series 66, SIE and Series 7 exams.
Question & Answer
Are you a "fiduciary"?
Yes
Aliases
Geong Mary
Other business activities
Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
1) Asian Real Estate Assn of the East Bay~'NIR'~925 Jackson St~Oakland~CA~94607~Real Estate/Mortgage/Title Services/Appraisal~Member of the Board of Directors~11/1/2013~3hrs~3hrs~Attend board meetings. 2) SF State University Lam Family College of Business Professional Development Advisory Board~'NIR'~1600 Holloway Avenue~San Francisco~CA~94132~Other~Other~8/1/2020~1hrs~0hrs; Duties includes collaboration with the faculty-advise the dept on curriculum, Support students' career pursuits, Support the Accounting Dept through annual funding or corporate sponsorship 3) RENTAL PROPERTY POSITION: Owner NATURE: Single family house real estate ownership INVESTMENT RELATED: No NUMBER OF HOURS: 1 SECURITIES TRADING HOURS: 1 START DATE: 11/01/2019 ADDRESS: 1415 GRAND AVE, PIEDMONT CA 94610, United States DESCRIPTION: Management of the rental property which includes rent collections, repairs, mortgage, property tax and insurance payments. 4) MULTI-UNIT RESIDENTIAL PROPERTY POSITION: Owner NATURE: a multiple unit residential property INVESTMENT RELATED: No NUMBER OF HOURS: 5 SECURITIES TRADING HOURS: 5 START DATE: 05/01/2020 ADDRESS: 1415 GRAND AVE, PIEDMONT CA 94610, United States DESCRIPTION: Management of a 10-unit apartment building which includes collection of rents, repairs and payment of recurring expenses. 5) ALTA BATES SUMMIT MEDICAL CENTER POSITION: Trustee NATURE: Board Position/Officer INVESTMENT RELATED: No NUMBER OF HOURS: 10 SECURITIES TRADING HOURS: 10 START DATE: 12/12/2019 ADDRESS: 3012 Summit Street, Oakland CA 94609, United States DESCRIPTION: As trustee of the philanthropy board for Sutter East Bay Medical Foundation, we plan and execute fundraising and outreach activities for Alta Bates Summit Medical Center 6) PIEDMONT ASIAN AMERICAN CLUB POSITION: Member of the Board of Directors NATURE: The club is a non-profit organizations that provides educational and Asian cultural activities for its members and the community. Club also acts as a resource for the community when there are Asian and diversity issues. INVESTMENT RELATED: No NUMBER OF HOURS: 5 SECURITIES TRADING HOURS: 0 START DATE: 07/01/1998 ADDRESS: 401 Highland Avenue, Piedmont CA 94611, United States DESCRIPTION: I am the Treasurer for the club which includes taking care of the books & records, making bank deposits and payments, bank reconciliation and issue financial statements.
CRS (Client Relationship Summary) - RIA
Click below to view Mary M Geong's CRS (Customer Relationship Summary).
Certified licenses
Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
NoneExperience
Current
September 5, 2025 - Present
CETERA INVESTMENT ADVISERS LLC
Office #1: 1415 Grand Ave, Piedmont, CA 94610RIA
CRD#: 105644
PIEDMONT, CA
Current
September 5, 2025 - Present
CETERA WEALTH SERVICES, LLC
BD
CRD#: 13572
PIEDMONT, CA
Past
June 30, 2003 - September 5, 2025
AVANTAX ADVISORY SERVICES
RIA
CRD#: 104556
PIEDMONT, CA
Past
September 27, 1999 - September 5, 2025
AVANTAX INVESTMENT SERVICES, INC.
BD
CRD#: 13686
PIEDMONT, CA
Primary Firm SEC Registration
This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
CI
CETERA INVESTMENT ADVISERS LLC
CETERA ADVISOR NETWORKS | TERRA FINANCIAL PLANNING GROUP LTD | GENWORTH FINANCIAL ADVISERS CORPORATION | FIRST ALLIED ADVISORY SERVICES | CETERA INVESTMENT ADVISERS LLC | CETERA ADVISORS
CRD#: 105644 / SEC#: 801-20406
RIA
Registered Investment Advisory firm - (1/13/1984 Approved)State Registrations and Notice Filings
Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.Visual representation of state registrations
RR
California(9/5/2025)
IAR
California(9/5/2025)
Exams
State Security Law Exam
General Industry/Product Exam
General Industry/Product Exam
SRO Registrations
RR
FINRA
Current Firm
CI
CETERA INVESTMENT ADVISERS LLC
CETERA ADVISOR NETWORKS | TERRA FINANCIAL PLANNING GROUP LTD | GENWORTH FINANCIAL ADVISERS CORPORATION | FIRST ALLIED ADVISORY SERVICES | CETERA INVESTMENT ADVISERS LLC | CETERA ADVISORS
CRD#: 105644 / SEC#: 801-20406
RIA
Registered Investment Advisory firm - (1/13/1984 Approved)Upgrade to AdvisorCheck Premium
Get A Biweekly Pulse, AutomaticallyReceive biweekly alerts automatically. Stay informed and proactive.
Catch Firm-Level Red Flags SoonerCatch leadership changes and disclosures early, before issues escalate.
See Trends. Not Just SnapshotsMonitor firm stability metrics like AUM and advisor ratios over time.
Contact information
Main Address
1450 American Lane 6th Floor, Suite 650, Schaumburg, IL 60173-2096
Mailing Address
Phone number
(310) 257-7880
Established
Firm type
Fiscal year end
# of Employees
7,705
SEC notice filing (53 States and Territories)
Regulatory assets under management
| Total Number of Accounts | 584,487 |
| AUM (Assets Under Management) | $ 163,792,814,520 |
Accountant surprise examination report
| Filing Date | Form ADV-E Cover | Form ADV-E Report |
|---|---|---|
| 10/27/2025 | ||
| 12/13/2024 | ||
| 09/26/2023 | ||
| 11/18/2022 |
Red Flags
Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.
Check for any disclosures as part of your thorough research when choosing an advisor.
Company Information
CETERA INVESTMENT ADVISERS LLC
CRD#: 105644Piedmont, CA 94610TRUST BUT VERIFY
Monitor Mary Geong
Get automatic monthly alerts on:Job or Firm Moves
Licensing Changes
Client Complaints
New Red Flags
Contact Information Updates
