AdvisorCheck - Find and Connect with Top Financial Advisors on Your Terms
Advisor Search
Why AdvisorCheck

We're Here To Help

AdvisorCheck empowers you to find, evaluate, and monitor financial advisors with confidence and clarity.

Advisor Monitoring

Financial advisor's situations can change, sometimes without notice. AdvisorCheck's Monitoring tool helps you avoid surprises and stay on top of your financial health.

Firm Stability Insights

The stability of your financial advisor's firm has a significant impact in the security and quality of service you receive. Our tool provides historical data and key insights over time to help you make informed, confident decisions.

Pricing
For Advisors
George Greene Ross III

George G. Ross

CETERA INVESTMENT ADVISERS
MORRO BAY, CA 93442
Some features on this profile are disabled
CRD#: 3165070
George Greene Ross III
George Greene Ross IIICETERA INVESTMENT ADVISERS

Professional summary

George Greene Ross III, CFP®, who also goes by George Greene Ross, is a registered financial advisor currently at CETERA INVESTMENT ADVISERS LLC located in Morro Bay, California and CETERA WEALTH SERVICES, LLC located in Morro Bay, California.

George is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1999. George has worked at 8 firms and has passed the Series 66, Series 65, Series 63, SIE and Series 7 exams.

Aliases

George Greene Ross

Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
The advisor shows no other business activity.

Blog Corner

0

CRS (Client Relationship Summary) - RIA

Click below to view George Greene Ross III's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

Certified licenses

Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
CFP®

Certified Financial Planner

Start date: 2005

Experience

Current

September 5, 2025 - Present

CETERA INVESTMENT ADVISERS LLC

Office #1: 895 Shasta Avenue, Morro Bay, CA 93442
RIA
CRD#: 105644
MORRO BAY, CA
Current

September 5, 2025 - Present

CETERA WEALTH SERVICES, LLC

Office #1: 895 Shasta Avenue, Morro Bay, CA 93442
BD
CRD#: 13572
Morro Bay, CA
Past

September 13, 2010 - September 5, 2025

AVANTAX ADVISORY SERVICES

RIA
CRD#: 104556
Morro Bay, CA
Past

August 16, 2010 - September 5, 2025

AVANTAX INVESTMENT SERVICES, INC.

BD
CRD#: 13686
Morro Bay, CA
Past

August 31, 2009 - February 23, 2010

MCNALLY FINANCIAL SERVICES CORPORATION

BD
CRD#: 121196
SAN ANTONIO, TX
Past

January 12, 2009 - February 23, 2010

MCNALLY FINANCIAL SERVICES CORPORATION

RIA
CRD#: 121196
SAN DIEGO, CA
Past

May 11, 2006 - November 6, 2007

NATIONAL PLANNING CORPORATION

BD
CRD#: 29604
SANTA BARBARA, CA
Past

February 6, 2006 - November 13, 2007

MISSION WEALTH MANAGEMENT, LP

RIA
CRD#: 113057
SANTA BARBARA, CA
Past

November 11, 2005 - January 30, 2006

AVANTAX INVESTMENT SERVICES, INC.

BD
CRD#: 13686
DALLAS, TX
Past

February 12, 1999 - August 1, 2000

PRUDENTIAL EQUITY GROUP, LLC

BD
CRD#: 7471
NEW YORK, NY

Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
CI
CETERA INVESTMENT ADVISERS LLC
CETERA ADVISOR NETWORKS | TERRA FINANCIAL PLANNING GROUP LTD | GENWORTH FINANCIAL ADVISERS CORPORATION | FIRST ALLIED ADVISORY SERVICES | CETERA INVESTMENT ADVISERS LLC | CETERA ADVISORS

CRD#: 105644 / SEC#: 801-20406

RIA
Registered Investment Advisory firm - (1/13/1984 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

RR
Arizona
(9/5/2025)
RR
California
(9/5/2025)
IAR
California
(9/5/2025)
RR
Idaho
(9/5/2025)
RR
Missouri
(9/18/2025)
RR
Montana
(9/5/2025)
RR
Oregon
(9/5/2025)
RR
Texas
(9/5/2025)
IAR
Texas
(9/5/2025)
RR
Virginia
(9/5/2025)
RR
Washington
(9/5/2025)

Exams

State Security Law Exam
RR
IAR
Series 66
Date: 10/25/2005
Uniform Combined State Law Examination
State Security Law Exam
IAR
Series 65
Date: 3/5/1999
Uniform Investment Adviser Law Examination
State Security Law Exam
RR
Series 63
Date: 2/18/1999
Uniform Securities Agent State Law Examination
General Industry/Product Exam
RR
SIE
Date: 10/1/2018
Securities Industry Essentials Examination
General Industry/Product Exam
RR
Series 7
Date: 11/10/2005
General Securities Representative Examination
SRO Registrations
RR
FINRA

Current Firm

CI
CETERA INVESTMENT ADVISERS LLC
CETERA ADVISOR NETWORKS | TERRA FINANCIAL PLANNING GROUP LTD | GENWORTH FINANCIAL ADVISERS CORPORATION | FIRST ALLIED ADVISORY SERVICES | CETERA INVESTMENT ADVISERS LLC | CETERA ADVISORS

CRD#: 105644 / SEC#: 801-20406

RIA
Registered Investment Advisory firm - (1/13/1984 Approved)
Loading...

Contact information

Main Address
1450 American Lane 6th Floor, Suite 650, Schaumburg, IL 60173-2096
Mailing Address
Phone number
(310) 257-7880
Established
Firm type
Fiscal year end
# of Employees
7,705

SEC notice filing (53 States and Territories)

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Regulatory assets under management

Total Number of Accounts584,487
AUM (Assets Under Management)$ 163,792,814,520

Accountant surprise examination report

Filing DateForm ADV-E CoverForm ADV-E Report
10/27/2025
Cover Page
Report
12/13/2024
Cover Page
Report
09/26/2023
Cover Page
Report

Red Flags

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information

CETERA INVESTMENT ADVISERS LLC

CRD#: 105644Morro Bay, CA 93442

TRUST BUT VERIFY

Monitor George Ross

Get automatic monthly alerts on:
Job or Firm Moves
Licensing Changes
Client Complaints
New Red Flags
Contact Information Updates

Similar Advisors

JR
Joshua RochaAdvisorCheck Check Mark
LPL FINANCIAL LLC
IAR
RR
SAN LUIS OBISPO, CA
footer-logo
How We Help
Advisor Search
Find Advisors by State
Blog
Glossary
For Advisors
About Us
Help Center
Terms Of UsePrivacy PolicySubscription Policy
Help Center
AdvisorCheck does not offer investment advice and should not replace discussions with professional accounting, tax, legal or financial advisors.© 2026 AdvisorCheck, an AIMR Analytics company. All rights reserved.