George G. Ross
CETERA INVESTMENT ADVISERS LLC
MORRO BAY, CA 93442
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CRD#: 3165070
Professional summary
George Greene Ross III, CFP®, who also goes by George Greene Ross, is a registered financial advisor currently at CETERA INVESTMENT ADVISERS LLC located in Morro Bay, California and CETERA WEALTH SERVICES, LLC located in Morro Bay, California.
George is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1999. George has worked at 8 firms and has passed the Series 66, Series 65, Series 63, SIE and Series 7 exams.
Question & Answer
Are you a "fiduciary"?
Yes
Aliases
George Greene Ross
Other business activities
Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
1) GEORGE G ROSS CPA PFS CFP 1004 Main Street~Morro Bay~CA~93442~Tax Preparation/Accounting~Owner/Sole Proprietor~9/20/2010~160hrs~120hrs~accounting, tax prep 2) ROSS | CARREIRO | BROWN CPAS, P.C. POS: CEO NATURE: Accounting and tax preparation INV RELATED: No # OF HRS: 36 SECURITIES TRADING HRS: 65 START: 02/01/2022 ADDR: 895 Shasta Avenue, Morro Bay CA DESC: I am the CEO of this small tax and accounting corporation. I manage the corporation as a CEO. I also do accounting and tax preparation. 3) COMMERCIAL RENTAL - RENTING TO MYSELF POS: Owner NATURE: 895 Shasta Ave Morro Bay, CA 93442This is the location of both of my businesses (Ross Carriero Brown CPA PC) and George G Ross CPA PFS CFP (Avantax Investment Services and Avantax Advisory Services) I'm renting to myself. I am not sharing an office with anyone else.? INV RELATED: Yes # OF HRS: 4 SECURITIES TRADING HRS: 0 START: 02/01/2022 ADDR: 895 Shasta Avenue, Morro Bay CA DESC: I own the building which is 100% owned and operated by my two businesses.This is the location of both of my businesses (Ross Carriero Brown CPA PC) and George G Ross CPA PFS CFP (Avantax Investment Services and Avantax Advisory Services) I'm renting to myself. I am not sharing an office with anyone else.?? 4) RENTAL BUILDING POS: Owner NATURE: 1197 and 1199 Main Street Morro Bay, CA 93442 INV RELATED: No # OF HRS: 4 SECURITIES TRADING HRS: 12 START: 08/01/2023 ADDR: 895 Shasta Avenue, Morro Bay CA DESC: I own a building that I will rent to my businesses 5) STEWART RANCH CLUB POS: Shareholder of 20% of the corporation NATURE: Family ranch located in San Luis Obispo County California. The ranch has not had income for the last couple of years, it has mostly been used for wildlife preservation and outdoor activities. INV RELATED: No # OF HRS: 0 SECURITIES TRADING HRS: 0 START: 11/27/2024 ADDR: 300 Irene St., Taft CA DESC: I have no duties to the corporation, other than preparing the annual tax return filing for both the IRS and California. I am not an officer of the corporation.
CRS (Client Relationship Summary) - RIA
Click below to view George Greene Ross III's CRS (Customer Relationship Summary).
Certified licenses
Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
CFP®
Start date: 2005
Experience
Current
September 5, 2025 - Present
CETERA INVESTMENT ADVISERS LLC
Office #1: 895 Shasta Avenue, Morro Bay, CA 93442RIA
CRD#: 105644
MORRO BAY, CA
Current
September 5, 2025 - Present
CETERA WEALTH SERVICES, LLC
Office #1: 895 Shasta Avenue, Morro Bay, CA 93442BD
CRD#: 13572
Morro Bay, CA
Past
September 13, 2010 - September 5, 2025
AVANTAX ADVISORY SERVICES
RIA
CRD#: 104556
Morro Bay, CA
Past
August 16, 2010 - September 5, 2025
AVANTAX INVESTMENT SERVICES, INC.
BD
CRD#: 13686
Morro Bay, CA
Past
August 31, 2009 - February 23, 2010
MCNALLY FINANCIAL SERVICES CORPORATION
BD
CRD#: 121196
SAN ANTONIO, TX
Past
January 12, 2009 - February 23, 2010
MCNALLY FINANCIAL SERVICES CORPORATION
RIA
CRD#: 121196
SAN DIEGO, CA
Past
May 11, 2006 - November 6, 2007
NATIONAL PLANNING CORPORATION
BD
CRD#: 29604
SANTA BARBARA, CA
Past
February 6, 2006 - November 13, 2007
MISSION WEALTH MANAGEMENT, LP
RIA
CRD#: 113057
SANTA BARBARA, CA
Past
November 11, 2005 - January 30, 2006
AVANTAX INVESTMENT SERVICES, INC.
BD
CRD#: 13686
DALLAS, TX
Past
February 12, 1999 - August 1, 2000
PRUDENTIAL EQUITY GROUP, LLC
BD
CRD#: 7471
NEW YORK, NY
Primary Firm SEC Registration
This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
CI
CETERA INVESTMENT ADVISERS LLC
CETERA ADVISOR NETWORKS | TERRA FINANCIAL PLANNING GROUP LTD | GENWORTH FINANCIAL ADVISERS CORPORATION | FIRST ALLIED ADVISORY SERVICES | CETERA INVESTMENT ADVISERS LLC | CETERA ADVISORS
CRD#: 105644 / SEC#: 801-20406
RIA
Registered Investment Advisory firm - (1/13/1984 Approved)State Registrations and Notice Filings
Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.Visual representation of state registrations
RR
Arizona(9/5/2025)
RR
California(9/5/2025)
IAR
California(9/5/2025)
RR
Idaho(9/5/2025)
RR
Missouri(9/18/2025)
RR
Montana(9/5/2025)
RR
Oregon(9/5/2025)
RR
Texas(9/5/2025)
IAR
Texas(9/5/2025)
RR
Virginia(9/5/2025)
RR
Washington(9/5/2025)
Exams
State Security Law Exam
State Security Law Exam
State Security Law Exam
General Industry/Product Exam
General Industry/Product Exam
SRO Registrations
RR
FINRA
Current Firm
CI
CETERA INVESTMENT ADVISERS LLC
CETERA ADVISOR NETWORKS | TERRA FINANCIAL PLANNING GROUP LTD | GENWORTH FINANCIAL ADVISERS CORPORATION | FIRST ALLIED ADVISORY SERVICES | CETERA INVESTMENT ADVISERS LLC | CETERA ADVISORS
CRD#: 105644 / SEC#: 801-20406
RIA
Registered Investment Advisory firm - (1/13/1984 Approved)Upgrade to AdvisorCheck Premium
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Contact information
Main Address
1450 American Lane 6th Floor, Suite 650, Schaumburg, IL 60173-2096
Mailing Address
Phone number
(310) 257-7880
Established
Firm type
Fiscal year end
# of Employees
7,705
SEC notice filing (53 States and Territories)
Regulatory assets under management
| Total Number of Accounts | 584,487 |
| AUM (Assets Under Management) | $ 163,792,814,520 |
Accountant surprise examination report
| Filing Date | Form ADV-E Cover | Form ADV-E Report |
|---|---|---|
| 10/27/2025 | ||
| 12/13/2024 | ||
| 09/26/2023 | ||
| 11/18/2022 |
Red Flags
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Check for any disclosures as part of your thorough research when choosing an advisor.
Company Information
CETERA INVESTMENT ADVISERS LLC
CRD#: 105644Morro Bay, CA 93442TRUST BUT VERIFY
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