JR
Jeffrey M. Ross
CETERA INVESTMENT ADVISERS LLC
CHICO, CA 95928
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CRD#: 3119644
JR
Professional summary
Jeffrey Michael Ross, CFP® is a registered financial advisor currently at CETERA INVESTMENT ADVISERS LLC located in Chico, California and CETERA WEALTH SERVICES, LLC located in Chico, California.
Jeffrey is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1998. Jeffrey has worked at 6 firms and has passed the Series 66, Series 63, SIE, Series 7 and Series 6 exams.
Question & Answer
Are you a "fiduciary"?
Yes
Aliases
None
Other business activities
Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
1) JEFF ROSS FINANCIAL (A DBA OF ROSS FINANCIAL SERVICES, INC) POSITION: PRESIDENT NATURE: FINANCIAL SERVICES I used to market as Ross & Vincent Financial Group, re-branding as Jeff Ross Financial, no other changes. INVESTMENT RELATED: Yes NUMBER OF HOURS: 160 SECURITIES TRADING HOURS: 7 START DATE: 06/01/2014 ADDRESS: Chico CA 95928, United States DESCRIPTION: PRESIDENT / OWNER / INVESTMENT ADVISOR 2) RENTAL PROPERTY - CHICO, CA POSITION: 100% Owner NATURE: Rental Property located at 2635 Forest Ave Chico CA 95928 INVESTMENT RELATED: Yes NUMBER OF HOURS: 4 SECURITIES TRADING HOURS: 0 START DATE: 11/15/2015 ADDRESS: , Chico CA , United States DESCRIPTION: Rent out 1/2 the building and utilize the other 1/2 for business purposes. 3) ROSS FINANCIAL SERVICES, INC POSITION: PRESIDENT, CEO NATURE: ACCOUNTING/EA INVESTMENT RELATED: Yes NUMBER OF HOURS: 200 SECURITIES TRADING HOURS: 8 START DATE: 07/01/2012 ADDRESS: 2635 Forest Ave Suite 100, Chico CA 95928, DESCRIPTION: ROSS FINANCIAL SERVICES, INC DBA TAXPRO WILL BE THE ENTITY THAT I MANAGE MY TAX PRACTICE THROUGH. I AM THE SOLE OWNER OF THIS ENTITY THAT PROVIDES TAX AND INVESTMENT SERVICES TO MY CLIENTS AND HAS 2 EMPLOYEES. 4) CHICO ELKS LODGE POSITION: Trustee NATURE: Provide oversight of budget Approve bills to pay (don't write checks) INVESTMENT RELATED: Yes NUMBER OF HOURS: 12 SECURITIES TRADING HOURS: 0 START DATE: 12/01/2018 ADDRESS: 1705 Manzanita Ave, Chico CA 95926, DESCRIPTION: Review financials / give guidance to bookkeeper Assist with interpreting internal financial reports approve bills to pay I have signature authority on account but have not signed any checks. checks need 2 signatures. there are 6 people that can sign. I don't plan on signing any checks 5) JOSEPH PATRICK LAFFERTY TRUST POSITION: First Successor Trustee (2nd position) NATURE: My good friend and tax/investment client Joseph Lafferty sent me a copy of his newly created revocable trust. He has listed a primary successor trustee and has listed me as a "backup" trustee as a contingency. INVESTMENT RELATED: No NUMBER OF HOURS: 0 SECURITIES TRADING HOURS: 0 START DATE: 11/01/2023 ADDRESS: 2635 Forest Ave, Suite 100, Chico CA 95928, United States DESCRIPTION: Listed as Contingent successor trustee, so good chance there is NO responsibility. 7)Taxpro; Owner/ Tax Preparer; Tax; NIR; 03/01/1990; Chico CA ; Audit and Collection
CRS (Client Relationship Summary) - RIA
Click below to view Jeffrey Michael Ross's CRS (Customer Relationship Summary).
Certified licenses
Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
CFP®
Start date: 2013
Experience
Current
September 5, 2025 - Present
CETERA INVESTMENT ADVISERS LLC
Office #1: 2635 Forest Avenue Suite 100, Chico, CA 95928RIA
CRD#: 105644
CHICO, CA
Current
September 5, 2025 - Present
CETERA WEALTH SERVICES, LLC
Office #1: 2635 Forest Avenue Suite 100, Chico, CA 95928BD
CRD#: 13572
CHICO, CA
Past
October 25, 2019 - September 5, 2025
AVANTAX ADVISORY SERVICES
RIA
CRD#: 104556
CHICO, CA
Past
October 25, 2019 - September 5, 2025
AVANTAX INVESTMENT SERVICES, INC.
BD
CRD#: 13686
CHICO, CA
Past
November 22, 2006 - October 25, 2019
1ST GLOBAL ADVISORS INC
RIA
CRD#: 111133
Chico, CA
Past
May 12, 2004 - October 25, 2019
1ST GLOBAL CAPITAL CORP.
BD
CRD#: 30349
CHICO, CA
Past
November 3, 1998 - May 21, 2004
AVANTAX INVESTMENT SERVICES, INC.
BD
CRD#: 13686
DALLAS, TX
Primary Firm SEC Registration
This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
CI
CETERA INVESTMENT ADVISERS LLC
CETERA ADVISOR NETWORKS | TERRA FINANCIAL PLANNING GROUP LTD | GENWORTH FINANCIAL ADVISERS CORPORATION | FIRST ALLIED ADVISORY SERVICES | CETERA INVESTMENT ADVISERS LLC | CETERA ADVISORS
CRD#: 105644 / SEC#: 801-20406
RIA
Registered Investment Advisory firm - (1/13/1984 Approved)State Registrations and Notice Filings
Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.Visual representation of state registrations
RR
Arizona(9/18/2025)
RR
California(9/5/2025)
IAR
California(9/5/2025)
RR
Colorado(9/18/2025)
RR
Florida(9/18/2025)
RR
Georgia(9/18/2025)
RR
Idaho(9/18/2025)
RR
Nevada(9/5/2025)
RR
Oregon(9/5/2025)
RR
South Carolina(9/18/2025)
Exams
State Security Law Exam
State Security Law Exam
General Industry/Product Exam
General Industry/Product Exam
General Industry/Product Exam
SRO Registrations
RR
FINRA
Current Firm
CI
CETERA INVESTMENT ADVISERS LLC
CETERA ADVISOR NETWORKS | TERRA FINANCIAL PLANNING GROUP LTD | GENWORTH FINANCIAL ADVISERS CORPORATION | FIRST ALLIED ADVISORY SERVICES | CETERA INVESTMENT ADVISERS LLC | CETERA ADVISORS
CRD#: 105644 / SEC#: 801-20406
RIA
Registered Investment Advisory firm - (1/13/1984 Approved)Upgrade to AdvisorCheck Premium
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Contact information
Main Address
1450 American Lane 6th Floor, Suite 650, Schaumburg, IL 60173-2096
Mailing Address
Phone number
(310) 257-7880
Established
Firm type
Fiscal year end
# of Employees
7,705
SEC notice filing (53 States and Territories)
Regulatory assets under management
| Total Number of Accounts | 584,487 |
| AUM (Assets Under Management) | $ 163,792,814,520 |
Accountant surprise examination report
| Filing Date | Form ADV-E Cover | Form ADV-E Report |
|---|---|---|
| 10/27/2025 | ||
| 12/13/2024 | ||
| 09/26/2023 | ||
| 11/18/2022 |
Red Flags
Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.
Check for any disclosures as part of your thorough research when choosing an advisor.
Company Information
CETERA INVESTMENT ADVISERS LLC
CRD#: 105644Chico, CA 95928TRUST BUT VERIFY
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