William E. Roeser
CETERA INVESTMENT ADVISERS LLC
FRESNO, CA 93720
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CRD#: 3086122
Professional summary
William Erwin Roeser, CFP®, who also goes by Bill Roeser, William Roeser, is a registered financial advisor currently at CETERA INVESTMENT ADVISERS LLC located in Fresno, California and CETERA WEALTH SERVICES, LLC located in Fresno, California.
William is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2007. William has worked at 6 firms and has passed the Series 66, SIE and Series 7 exams.
Question & Answer
Are you a "fiduciary"?
Yes
Aliases
Bill Roeser | William Roeser
Other business activities
Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
1) ROESER WEALTH MANAGEMENT POSITION: OWNER NATURE: WEALTH MANAGEMENT SERVICES INVESTMENT RELATED: Yes NUMBER OF HOURS: 64 SECURITIES TRADING HOURS: 3 START DATE: 11/07/2016 ADDRESS: Fresno CA 93720, United States DESCRIPTION: I am changing the name of the entity to Roeser Wealth Management from Roeser Financial Services, Inc. We will operate the new entity as a general partnership rather than a corporation. 2) WILLIAM ROESER PHOTOGRAPHY POSITION: OWNER NATURE: LANDSCAPE PHOTOGRAPHY INVESTMENT RELATED: No NUMBER OF HOURS: 10 SECURITIES TRADING HOURS: 5 START DATE: 05/01/2010 ADDRESS: Fresno CA , United States DESCRIPTION: Owner 3) ROESER ACCOUNTANCY CORPORATION POSITION: OWNER NATURE: CPA Firm INVESTMENT RELATED: No NUMBER OF HOURS: 160 SECURITIES TRADING HOURS: 160 START DATE: 10/01/1991 DESCRIPTION: CPA firm 4) DBA CAPITALNOMICS; POSITION: Owner Member NATURE: Wanting to do CPA work and business valuation work using my existing CPA and CVA licenses in a new city. I currently live and have a CPA firm in Fresno, California. I wish to open a second office in Bend, Oregon in the future, very part time. INVESTMENT RELATED: No NUMBER OF HOURS: 3 SECURITIES TRADING HOURS: 1 START DATE: 05/17/2021 ADDRESS: 9 River Park Place E, Suite 450, Fresno CA 93720, United States DESCRIPTION: I would network with business professionals who need CPA Accounting or business valuation work for their clients; mostly gift and estate valuations which requires the CPA license. It would essentially be an extension of my current office in Fresno, but it would require me to get a new city, county and state license for Bend, Oregon. I'd need a DBA or new entity. 5) PRV, LLC POSITION: Member NATURE: Rental real estate building INVESTMENT RELATED: No NUMBER OF HOURS: 1 SECURITIES TRADING HOURS: 0 START DATE: 02/11/2021 ADDRESS: 9 River Park Place East, Suite 450, Fresno CA 93720, United States DESCRIPTION: Non-controlling Member of LLC. Prepare annual tax return for the partnership. Occasional discussion with single business tenant. 6) LIFEMARK WEALTH MANAGEMENT POSITION: Owner NATURE: This is going to be my new name for my existing wealth management reporting. Currently, I am using Roeser Wealth Management but will be changing or updating this name to Lifemark Wealth Management. No other changes other than the name. INVESTMENT RELATED: Yes NUMBER OF HOURS: 80 SECURITIES TRADING HOURS: 80 START DATE: 03/01/2022 ADDRESS: 9 River Park Place E, Suite 450, Fresno CA 93720, United States DESCRIPTION: Duties and responsibilities include providing financial advisory services to clients, maintaining an office to support client visits, maintain books and records of the business, network and market services to clients and prospects, secure training and education for services provided. 7) RIVER STONE GROUP LLC POSITION: Member - 100% NATURE: Lot, LLC owns unimproved land, in residential community INVESTMENT RELATED: No NUMBER OF HOURS: 1 SECURITIES TRADING HOURS: 1 START DATE: 02/14/2022 ADDRESS: 9 River Park Place E, Suite 450, Fresno CA 93720, United States DESCRIPTION: Owns lot, pay expenses for upkeep, property taxes, insurance, etc. 8) VALLEY VALUATIONS POSITION: Owner NATURE: DBA under Roeser Accountancy Corporation an existing approved OBA. INVESTMENT RELATED: No NUMBER OF HOURS: 20 SECURITIES TRADING HOURS: 20 START DATE: 02/28/2022 ADDRESS: 9 River Park Place E, Suite 450, Fresno CA 93720, United States DESCRIPTION: Accountancy/CPA firm providing business valuations for trust and estate work, litigation support using existing CPA license to do so.
CRS (Client Relationship Summary) - RIA
Click below to view William Erwin Roeser's CRS (Customer Relationship Summary).
Certified licenses
Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
CFP®
Start date: 1989
Experience
Current
September 5, 2025 - Present
CETERA INVESTMENT ADVISERS LLC
Office #1: 9 River Park Place E Suite 450, Fresno, CA 93720RIA
CRD#: 105644
FRESNO, CA
Current
September 5, 2025 - Present
CETERA WEALTH SERVICES, LLC
Office #1: 9 River Park Place E Suite 450, Fresno, CA 93720BD
CRD#: 13572
FRESNO, CA
Past
October 25, 2019 - September 5, 2025
AVANTAX ADVISORY SERVICES
RIA
CRD#: 104556
FRESNO, CA
Past
October 25, 2019 - September 5, 2025
AVANTAX INVESTMENT SERVICES, INC.
BD
CRD#: 13686
FRESNO, CA
Past
October 3, 2007 - October 25, 2019
1ST GLOBAL ADVISORS INC
RIA
CRD#: 111133
FRESNO, CA
Past
August 29, 2007 - October 25, 2019
1ST GLOBAL CAPITAL CORP.
BD
CRD#: 30349
FRESNO, CA
Primary Firm SEC Registration
This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
CI
CETERA INVESTMENT ADVISERS LLC
CETERA ADVISOR NETWORKS | TERRA FINANCIAL PLANNING GROUP LTD | GENWORTH FINANCIAL ADVISERS CORPORATION | FIRST ALLIED ADVISORY SERVICES | CETERA INVESTMENT ADVISERS LLC | CETERA ADVISORS
CRD#: 105644 / SEC#: 801-20406
RIA
Registered Investment Advisory firm - (1/13/1984 Approved)State Registrations and Notice Filings
Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.Visual representation of state registrations
RR
Arizona(9/5/2025)
RR
California(9/5/2025)
IAR
California(9/5/2025)
RR
Florida(9/5/2025)
RR
Michigan(9/19/2025)
RR
Nevada(9/5/2025)
RR
North Carolina(9/5/2025)
RR
Oklahoma(9/19/2025)
RR
Oregon(9/5/2025)
RR
South Carolina(9/5/2025)
RR
Utah(9/5/2025)
Exams
State Security Law Exam
General Industry/Product Exam
General Industry/Product Exam
SRO Registrations
RR
FINRA
Current Firm
CI
CETERA INVESTMENT ADVISERS LLC
CETERA ADVISOR NETWORKS | TERRA FINANCIAL PLANNING GROUP LTD | GENWORTH FINANCIAL ADVISERS CORPORATION | FIRST ALLIED ADVISORY SERVICES | CETERA INVESTMENT ADVISERS LLC | CETERA ADVISORS
CRD#: 105644 / SEC#: 801-20406
RIA
Registered Investment Advisory firm - (1/13/1984 Approved)Upgrade to AdvisorCheck Premium
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Contact information
Main Address
1450 American Lane 6th Floor, Suite 650, Schaumburg, IL 60173-2096
Mailing Address
Phone number
(310) 257-7880
Established
Firm type
Fiscal year end
# of Employees
7,705
SEC notice filing (53 States and Territories)
Regulatory assets under management
| Total Number of Accounts | 584,487 |
| AUM (Assets Under Management) | $ 163,792,814,520 |
Accountant surprise examination report
| Filing Date | Form ADV-E Cover | Form ADV-E Report |
|---|---|---|
| 10/27/2025 | ||
| 12/13/2024 | ||
| 09/26/2023 | ||
| 11/18/2022 |
Red Flags
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Company Information
CETERA INVESTMENT ADVISERS LLC
CRD#: 105644Fresno, CA 93720TRUST BUT VERIFY
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