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DR

Diana K. Rogers

TRUTORO
Harrison, AR 72601
Some features on this profile are disabled
CRD#: 3077370
DR

Professional summary


Diana Kay Rogers, who also goes by Diana K Murr, Diana Murr, is a registered financial advisor currently at TRUTORO located in Harrison, Arkansas.

Diana is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1998. Diana has worked at 6 firms and has passed the Series 66, SIE, Series 7 and Series 24 exams.

top-8-questions

Question & Answer


Are you a "fiduciary"?
Yes

Aliases


Diana K Murr | Diana Murr

Other business activities


Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
ROGERS FINANCIAL SERVICES:NOT INVESTMENT RELATED:10/2013-PRESENT:HARRISON, AR:SUPPORT COMPANY/DBA (OWNER):0 HRS.MO:0 HRS DURING TRADING:OWNER-BUSINESS NAME USED ONLY FOR CHECKING ACCOUNT, AND INCOME TAX FILING.

Blog Corner


CRS (Client Relationship Summary) - RIA


Click below to view Diana Kay Rogers's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

CRS (Client Relationship Summary) - BD


Click below to view Diana Kay Rogers's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

Certified licenses


Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
None

Experience


Current

November 14, 2014 - Present

TRUTORO

Office #1: 400 N. Main Street, Harrison, AR 72601
RIA
BD
CRD#: 169291
Harrison, AR
Current

November 14, 2014 - Present

TRUTORO

Office #1: 400 N. Main Street, Harrison, AR 72601
RIA
BD
CRD#: 169291
Harrison, AR
Past

January 2, 2009 - November 18, 2014

RAYMOND JAMES FINANCIAL SERVICES ADVISORS, INC

RIA
CRD#: 149018
HARRISON, AR
Past

October 29, 2001 - January 2, 2009

RAYMOND JAMES FINANCIAL SERVICES, INC.

RIA
CRD#: 6694
HARRISON, AR
Past

April 21, 1999 - November 18, 2014

RAYMOND JAMES FINANCIAL SERVICES, INC.

BD
CRD#: 6694
HARRISON, AR
Past

December 24, 1998 - April 30, 1999

MSI FINANCIAL SERVICES, INC.

BD
CRD#: 14251
SPRINGFIELD, MA
Past

December 8, 1998 - April 30, 1999

METROPOLITAN LIFE INSURANCE COMPANY

BD
CRD#: 4095
NEW YORK, NY
Past

August 10, 1998 - November 1, 1998

FIRST FINANCIAL BROKERAGE SERVICES, INC.

BD
CRD#: 43663
HARRISON, AR

Primary Firm SEC Registration


This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
TR
TRUTORO
BUTLER FINANCIAL SERVICES | VERITAS INDEPENDENT PARTNERS, LLC | TRUTORO | SUQUTRA INVESTMENTS | STRONG WEALTH MANAGEMENT | ROGERS FINANCIAL SERVICES | RIVERLAND WEALTH MANAGEMENT | PINNACLE WEALTH ADVISORS | PERSPECTIVES GROUP FINANCIAL | MINTON WEALTH STRATEGIES | JOE JUSTUS INSURANCE AGENCY | JIM D LEONARD, CPA | FOUNTAIN FINANCIAL & TAX | DICKERSON INSURANCE AND FINANCIAL SERVICES | CARDINAL INVESTMENT GROUP

CRD#: 169291 / SEC#: 801-120986, 8-69363

RIA
Registered Investment Advisory firm - SEC (4/28/2021 Approved)
Arkansas
Registered Investment Advisory firm - SEC (4/30/2021 Terminated)
Georgia
Registered Investment Advisory firm - SEC (5/10/2021 Terminated)
Montana
Registered Investment Advisory firm - SEC (4/30/2021 Terminated)
South Dakota
Registered Investment Advisory firm - SEC (2/1/2019 Terminated)
Texas
Registered Investment Advisory firm - SEC (4/30/2021 Terminated)
BD
Broker-Dealer Firm Regulated by FINRA (New Orleans district office)

State Registrations and Notice Filings


Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

RR
Arkansas
(11/14/2014)
IAR
Arkansas
(11/14/2014)
RR
Montana
(2/6/2020)
IAR
Montana
(2/26/2020)

Exams


State Security Law Exam
RR
IAR
Series 66
Date: 10/24/1998
Uniform Combined State Law Examination
General Industry/Product Exam
General Industry/Product Exam
Principal/Supervisory Exam
SRO Registrations
RR
FINRA

Current Firm


TR
TRUTORO
BUTLER FINANCIAL SERVICES | VERITAS INDEPENDENT PARTNERS, LLC | TRUTORO | SUQUTRA INVESTMENTS | STRONG WEALTH MANAGEMENT | ROGERS FINANCIAL SERVICES | RIVERLAND WEALTH MANAGEMENT | PINNACLE WEALTH ADVISORS | PERSPECTIVES GROUP FINANCIAL | MINTON WEALTH STRATEGIES | JOE JUSTUS INSURANCE AGENCY | JIM D LEONARD, CPA | FOUNTAIN FINANCIAL & TAX | DICKERSON INSURANCE AND FINANCIAL SERVICES | CARDINAL INVESTMENT GROUP

CRD#: 169291 / SEC#: 801-120986, 8-69363

RIA
Registered Investment Advisory firm - SEC (4/28/2021 Approved)
Arkansas
Registered Investment Advisory firm - SEC (4/30/2021 Terminated)
Georgia
Registered Investment Advisory firm - SEC (5/10/2021 Terminated)
Montana
Registered Investment Advisory firm - SEC (4/30/2021 Terminated)
South Dakota
Registered Investment Advisory firm - SEC (2/1/2019 Terminated)
Texas
Registered Investment Advisory firm - SEC (4/30/2021 Terminated)
BD
Broker-Dealer Firm Regulated by FINRA (New Orleans district office)
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Contact information


Main Address
2201 Washington Ave Suite 2, Conway, AR 72032
Mailing Address
2201 Washington Ave Ste 2, Conway, AR 72032
Phone number
(501) 358-6131
Established
Arkansas since 09/05/2013
Firm type
Limited Liability Company
Fiscal year end
December
Firm Size
Small
# of Employees
20

SEC notice filing (7 States and Territories)


Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

FINRA licenses (23 States and Territories)


Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

Documents


Customer Relationship Summary (CRS / SEC)Customer Relationship Summary (CRS / FINRA)Latest Form ADV

Part 2 Brochures

TRUTORO - ADV PART 2A BROCHURE (5/7/2025)

Direct owners and executive officers


NamePositionCRD#
MURDOCH, REBECCA GAILMANAGING MEMBER/CCO3171059
SHANNON, DEBRA DAWNOWNER5021297
ANDERSON, KATHERINE ALICEFINANCIAL OPERATIONS PRINCIPAL4723171

Regulatory assets under management


Total Number of Accounts1,172
AUM (Assets Under Management)$ 130,734,559

Red Flags


Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information


TRUTORO

CRD#: 169291Harrison, AR 72601

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