Diana K. Rogers

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CRD#: 3077370

Professional summary

Being a previously registered professional could mean that this person is no longer operating under the supervision of the SEC or FINRA.

That means that the Securities and Exchange Commission may not be able to oversee the services that this specific professional is providing.

Diana Kay Rogers, who also goes by Diana K Murr, Diana Murr, was a registered financial professional .

Diana is a previously registered financial professional and started their career in finance in 1998. Diana had worked at 6 firms and has passed the Series 66, SIE, Series 7 and Series 24 exams.

Question & Answer

Are you a "fiduciary"?

Aliases

Diana K Murr | Diana Murr

Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

The advisor shows no other business activity.

Blog Corner

CRS (Client Relationship Summary)

The CRS(Customer Relationship Summary) document is not provided.

Certified licenses

Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®

None

Experience

Past

November 14, 2014 - April 15, 2026

TRUTORO

RIA

CRD#: 169291

Darby, MT

Past

November 14, 2014 - March 20, 2026

TRUTORO

CRD#: 169291

Harrison, AR

Past

January 2, 2009 - November 18, 2014

RAYMOND JAMES FINANCIAL SERVICES ADVISORS, INC

RIA

CRD#: 149018

HARRISON, AR

Past

October 29, 2001 - January 2, 2009

RAYMOND JAMES FINANCIAL SERVICES, INC.

RIA

CRD#: 6694

HARRISON, AR

Past

April 21, 1999 - November 18, 2014

RAYMOND JAMES FINANCIAL SERVICES, INC.

CRD#: 6694

HARRISON, AR

Past

December 24, 1998 - April 30, 1999

MSI FINANCIAL SERVICES, INC.

CRD#: 14251

SPRINGFIELD, MA

Past

December 8, 1998 - April 30, 1999

METROPOLITAN LIFE INSURANCE COMPANY

CRD#: 4095

NEW YORK, NY

Past

August 10, 1998 - November 1, 1998

FIRST FINANCIAL BROKERAGE SERVICES, INC.

CRD#: 43663

HARRISON, AR

Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".

TRUTORO

CRD#: 169291 / SEC#: 801-120986, 8-69363

RIA

Registered Investment Advisory firm - SEC (4/28/2021 Approved)

Arkansas

Registered Investment Advisory firm - SEC (4/30/2021 Terminated)

Georgia

Registered Investment Advisory firm - SEC (5/10/2021 Terminated)

Montana

Registered Investment Advisory firm - SEC (4/30/2021 Terminated)

South Dakota

Registered Investment Advisory firm - SEC (2/1/2019 Terminated)

Texas

Registered Investment Advisory firm - SEC (4/30/2021 Terminated)

Broker-Dealer Firm Regulated by FINRA (New Orleans district office)

Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.

Visual representation of state registrations

This advisor is not registered in any state.

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

State Security Law Exam

IAR

Series 66

Date: 10/24/1998

Uniform Combined State Law Examination

General Industry/Product Exam

SIE

Date: 10/1/2018

Securities Industry Essentials Examination

General Industry/Product Exam

Series 7

Date: 8/7/1998

General Securities Representative Examination

Principal/Supervisory Exam

Series 24

Date: 4/22/2000

General Securities Principal Examination

Current Firm

TRUTORO

CRD#: 169291 / SEC#: 801-120986, 8-69363

RIA

Registered Investment Advisory firm - SEC (4/28/2021 Approved)

Arkansas

Registered Investment Advisory firm - SEC (4/30/2021 Terminated)

Georgia

Registered Investment Advisory firm - SEC (5/10/2021 Terminated)

Montana

Registered Investment Advisory firm - SEC (4/30/2021 Terminated)

South Dakota

Registered Investment Advisory firm - SEC (2/1/2019 Terminated)

Texas

Registered Investment Advisory firm - SEC (4/30/2021 Terminated)

Broker-Dealer Firm Regulated by FINRA (New Orleans district office)

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Contact information

Main Address

2201 Washington Ave Suite 2, Conway, AR 72032

Mailing Address

2201 Washington Ave Ste 2, Conway, AR 72032

Phone number

(501) 358-6131

Established

Arkansas since 09/05/2013

Firm type

Limited Liability Company

Fiscal year end

December

Firm Size

Small

# of Employees

SEC notice filing (7 States and Territories)

FINRA licenses (1 States and Territories)

Documents

Customer Relationship Summary (CRS / SEC)

Customer Relationship Summary (CRS / FINRA)

Latest Form ADV

Part 2 Brochures

TRUTORO - ADV PART 2A BROCHURE (5/7/2025)

Direct owners and executive officers

Name	Position	CRD#
MURDOCH, REBECCA GAIL	MANAGING MEMBER/CCO	3171059
SHANNON, DEBRA DAWN	OWNER	5021297
ANDERSON, KATHERINE ALICE	FINANCIAL OPERATIONS PRINCIPAL	4723171

Regulatory assets under management

Total Number of Accounts	1,172
AUM (Assets Under Management)	$ 130,734,559

Red Flags

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

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Advisor Monitoring

Firm Stability Insights

Diana K. Rogers

Professional summary

Question & Answer

Aliases

Other business activities

Blog Corner

CRS (Client Relationship Summary)

Certified licenses

Experience

TRUTORO

TRUTORO

RAYMOND JAMES FINANCIAL SERVICES ADVISORS, INC

RAYMOND JAMES FINANCIAL SERVICES, INC.

RAYMOND JAMES FINANCIAL SERVICES, INC.

MSI FINANCIAL SERVICES, INC.

METROPOLITAN LIFE INSURANCE COMPANY

FIRST FINANCIAL BROKERAGE SERVICES, INC.

Primary Firm SEC Registration

TRUTORO

State Registrations and Notice Filings

Exams

Series 66

Date: 10/24/1998

SIE

Date: 10/1/2018

Series 7

Date: 8/7/1998

Series 24

Date: 4/22/2000

Current Firm

TRUTORO

Contact information

SEC notice filing (7 States and Territories)

FINRA licenses (1 States and Territories)

Documents

Part 2 Brochures

Direct owners and executive officers

Regulatory assets under management

Red Flags

Company Information

TRUTORO

TRUST BUT VERIFY

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