AdvisorCheck - Find and Connect with Top Financial Advisors on Your Terms
Why Advisor Check
BB

Bruce D. Beaty

MADISON AVENUE SECURITIES
San Diego, CA 92128
Some features on this profile are disabled
CRD#: 2930437
BB

Professional summary


Bruce Douglas Beaty is a registered financial advisor currently at MADISON AVENUE SECURITIES, LLC located in San Diego, California.

Bruce is registered as an IAR (Investment Advisor Representative) and started their career in finance in 1997. Bruce has worked at 7 firms and has passed the Series 63 and Series 6 exams.

top-8-questions

Question & Answer


Are you a "fiduciary"?
Yes

Aliases


None

Other business activities


Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
1. Heartland investment advisory services, corporation, Start date: 10/15/2020, 13500 Evening Creek Dr. N Suite 555, San Diego CA 92128, Investment Advisory Services, Conducts Annuity and IUL business, sole proprietor, receives fees in compensation, personally investment towards marketing, operations, and sales for the business, 15 hours per week some of which will occur during normal business hours. 2. Asset Marketing System, Business consultant, Start date: 08/5/2020, receives base salary plus commission, will conduct services during normal business hours. 3. Superior Retirement Solutions, LLC; Start date: 05/01/2022, 121 Broad Street Lancaster, OH 43130,Referral Partner to help their clients with AUM where appropriate. Receives fees for AUM; ~3 hours per week potentially during business hours since the time difference. 4. Dynamic Planning Network LLC; Start Date: 10/1/2023; Investment Related: Yes; Position: Marketing and Consulting Fees, Insurance Commissions; Duties: Managing Member; Hours: 10 per week 5. Asset Marketing System; 13500 Evening Creek Dr. N Suite 555, San Diego CA 92128; Investment Related: Yes; Position: Existing; Duties: Vice President, Business Consultant; Hours: 40 per week; Start Date: 8/1/2017 6. R&B Ventures, LLC; Investment Related: No; Position: Managing Partner; Hours Per Week: 2 Hours; Start Date: 8/15/2024 7. Quail Holding, LLC; Investment Related: No; Position: Managing Partner; Hours Per Week: 2 Hours; Start Date: 8/20/2025

Blog Corner


CRS (Client Relationship Summary) - RIA


Click below to view Bruce Douglas Beaty's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

Certified licenses


Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
None

Experience


Current

June 11, 2020 - Present

MADISON AVENUE SECURITIES, LLC

Office #1: 13500 Evening Creek Dr N. Suite 550, San Diego, CA 92128
RIA
BD
CRD#: 23224
San Diego, CA
Past

August 26, 2013 - December 16, 2015

ONPOINTE ADVISORY AND FINANCIAL SERVICES, LLC

RIA
CRD#: 162143
ROHNERT PARK, CA
Past

November 19, 2009 - September 14, 2010

GWN SECURITIES INC.

BD
CRD#: 128929
PETALUMA, CA
Past

January 18, 2006 - November 14, 2007

LEGACY FINANCIAL SERVICES, INC.

BD
CRD#: 38697
PETALUMA, CA
Past

January 10, 2001 - August 27, 2003

DIRECTED SERVICES LLC

BD
CRD#: 21675
WEST CHESTER, PA
Past

August 11, 1998 - July 1, 1999

STANTON INVESTMENT SERVICES, INC.

BD
CRD#: 29462
PLYMOUTH, MN
Past

September 24, 1997 - July 14, 1998

THE O.N. EQUITY SALES COMPANY

BD
CRD#: 2936
CINCINNATI, OH

Primary Firm SEC Registration


This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
MA
MADISON AVENUE SECURITIES, LLC
ASHLAND SECURITIES, INC. | MADISON AVENUE SECURITIES, LLC | MADISON AVENUE SECURITIES, INC. | MADISON AVENUE SECURITIES

CRD#: 23224 / SEC#: 801-69919, 8-40426

RIA
Registered Investment Advisory firm - SEC (2/24/2009 Approved)
BD
Broker-Dealer Firm Regulated by FINRA (Los Angeles district office)

State Registrations and Notice Filings


Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.

Highlighted states indicate IAR registrations

IAR
California
(6/11/2020)
IAR
Texas
(6/24/2025)

Exams


State Security Law Exam
RR
Series 63
Date: 3/30/2010
Uniform Securities Agent State Law Examination
General Industry/Product Exam

Current Firm


MA
MADISON AVENUE SECURITIES, LLC
ASHLAND SECURITIES, INC. | MADISON AVENUE SECURITIES, LLC | MADISON AVENUE SECURITIES, INC. | MADISON AVENUE SECURITIES

CRD#: 23224 / SEC#: 801-69919, 8-40426

RIA
Registered Investment Advisory firm - SEC (2/24/2009 Approved)
BD
Broker-Dealer Firm Regulated by FINRA (Los Angeles district office)
Upgrade to AdvisorCheck Premium
Get A Biweekly Pulse, AutomaticallyReceive biweekly alerts automatically. Stay informed and proactive.
Catch Firm-Level Red Flags SoonerCatch leadership changes and disclosures early, before issues escalate.
See Trends. Not Just SnapshotsMonitor firm stability metrics like AUM and advisor ratios over time.

Contact information


Main Address
13500 Evening Creek Dr N #555, San Diego, CA 92128
Mailing Address
13500 Evening Creek Dr N #555, San Diego, CA 92128
Phone number
(858) 207-1300
Established
Delaware since 05/05/2005
Firm type
Limited Liability Company
Fiscal year end
December
Firm Size
Medium
# of Employees
93

SEC notice filing (50 States and Territories)


Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

FINRA licenses (53 States and Territories)


Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

Documents


Customer Relationship Summary (CRS / SEC)Customer Relationship Summary (CRS / FINRA)Latest Form ADV

Part 2 Brochures

MADISON AVENUE SECURITIES FORM ADV PART 2A 3-26-2025 (10/3/2025)

Direct owners and executive officers


NamePositionCRD#
KT EQUITY PARTNERS II, LLCDIRECT OWNER
CALLANAN, DAVID JAMESMEMBER4237166
FIXSEN, VILAYPHONECHIEF OPERATING OFFICER4585926
FOSTER, CODY GRANTMEMBER4237075
JENSEN, GAIL MARIEDEPUTY CHIEF COMPLIANCE OFFICER1943705
MCNEES, MARTIN WILLIAMPRESIDENT3168410
METCALFE, INC.OWNER
PIERSON, MELISSA KAYCHIEF COMPLIANCE OFFICER1685017
SCHENDEL, JENNIFERMEMBER6136948
WOODS, SANDRA ANNFINOP6200533

Regulatory assets under management


Total Number of Accounts14,100
AUM (Assets Under Management)$ 2,038,801,712

Disclosures


Regulatory Event8
Arbitration1

Red Flags


Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information


MADISON AVENUE SECURITIES, LLC

CRD#: 23224San Diego, CA 92128

TRUST BUT VERIFY

Monitor Bruce Beaty

Get automatic monthly alerts on:
Job or Firm Moves
Licensing Changes
Client Complaints
New Red Flags
Contact Information Updates

Similar Advisors


Paul Avila Neves
Paul NevesAdvisorCheck Check Mark
LPL FINANCIAL LLC
IAR
RR
SAN DIEGO, CA
Alice Ruiz
Alice RuizAdvisorCheck Check Mark
SCHWAB WEALTH ADVISORY, INC.
IAR
RR
San Diego, CA
Nilay Eda Barefield
Nilay BarefieldAdvisorCheck Check Mark
CETERA INVESTMENT ADVISERS LLC
IAR
RR
San Diego, CA
footer-logo

AdvisorCheck does not offer investment advice and should not replace discussions with professional accounting, tax, legal or financial advisors.© 2025 AdvisorCheck, an AIMR Analytics company. All rights reserved.