Laura J. Penner
CETERA INVESTMENT ADVISERS LLC
MOORHEAD, MN
Some features on this profile are disabled
CRD#: 2874876
Professional summary
Laura J Penner, CFP®, ChFC®, CLU®, who also goes by Laura Joy Eidsvold, Laura Joy Merz, Laura Joy Penner, is a registered financial advisor currently at CETERA INVESTMENT ADVISERS LLC located in Moorhead, Minnesota and CETERA WEALTH SERVICES, LLC located in Moorhead, Minnesota.
Laura is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1997. Laura has worked at 7 firms and has passed the Series 65, Series 63, SIE and Series 7 exams.
Question & Answer
Are you a "fiduciary"?
Yes
Aliases
Laura Joy Eidsvold | Laura Joy Merz | Laura Joy Penner
Other business activities
Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
1.NAME OF OTHER BUSINESS: FIXED INSURANCE WITH VARIOUS COMPANIES INVESTMENT RELATED: YES ADDRESS: SAME AS REGISTERED LOCATION NATURE OF BUSINESS: FIXED INSURANCE START DATE: 10/2017 APX NUMBER OF HOURS PER WEEK: VARIES APX NUMBER OF HOURS DURING TRADING HOURS: VARIES POSITION/TITLE/RELATIONSHIP: INSURANCE AGENT BRIEF DESCRIPTION OF DUTIES: SELLS LIFE, HEALTH AND DISABILITY 2.NAME OF OTHER BUSINESS: GUARDIAN LIFE INVESTMENT RELATED: YES ADDRESS: SAME AS REGISTERED LOCATION NATURE OF BUSINESS: INSURANCE START DATE: 05/2010 POSITION/TITLE/RELATIONSHIP: INSURANCE AGENT APX NUMBER OF HOURS PER WEEK: 40 APX NUMBER OF HOURS DURING TRADING HOURS: 40 BRIEF DESCRIPTION OF DUTIES: INSURANCE AGENT; 3. NAME OF OTHER BUSINESS: SUCCESSOR/SUBSTITUTE PERSONAL REPRESENTATIVE FOR CLIENT; INVESTMENT RELATED: NO; ADDRESS: SAME AS RESIDENTIAL LOCATION; NATURE OF BUSINESS: SUCCESSOR/SUBSTITUTE PERSONAL REPRESENTATIVE FOR CLIENT START DATE: 9/2016; POSITION/TITLE/RELATIONSHIP: SUCCESSOR/SUBSTITUTE PERSONAL REPRESENTATIVE; APX NUMBER OF HOURS PER WEEK: 0; APX NUMBER OF HOURS DURING TRADING HOURS: 0; BRIEF DESCRIPTION OF DUTIES: SUCCESSOR/SUBSTITUTE PERSONAL REPRESENTATIVE ON CLIENT'S WILL IF CLIENT'S DAUGHTER PASSES AWAY BEFORE HIM;
CRS (Client Relationship Summary) - RIA
Click below to view Laura J Penner's CRS (Customer Relationship Summary).
Certified licenses
Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
CFP®
Start date: 2006
Experience
Current
June 29, 2023 - Present
CETERA INVESTMENT ADVISERS LLC
RIA
CRD#: 105644
MOORHEAD, MN
Current
November 2, 2017 - Present
CETERA WEALTH SERVICES, LLC
BD
CRD#: 13572
MOORHEAD, MN
Past
November 2, 2017 - June 29, 2023
CETERA WEALTH SERVICES, LLC
RIA
CRD#: 13572
Moorhead, MN
Past
March 22, 2010 - November 6, 2017
PARK AVENUE SECURITIES LLC
RIA
CRD#: 46173
MOOREHEAD, MN
Past
March 5, 2010 - November 6, 2017
PARK AVENUE SECURITIES LLC
BD
CRD#: 46173
MOOREHEAD, MN
Past
June 23, 2008 - February 9, 2010
CETERA INVESTMENT SERVICES LLC
RIA
CRD#: 15340
FARGO, ND
Past
June 18, 2008 - February 9, 2010
CETERA INVESTMENT SERVICES LLC
BD
CRD#: 15340
FARGO, ND
Past
April 2, 2007 - May 27, 2008
CETERA WEALTH SERVICES, LLC
BD
CRD#: 13572
SIOUX FALLS, SD
Past
March 30, 2000 - January 1, 2002
ROBERT W. BAIRD & CO. INCORPORATED
BD
CRD#: 8158
MILWAUKEE, WI
Past
March 30, 2000 - March 14, 2007
NORTHWESTERN MUTUAL INVESTMENT SERVICES, LLC
BD
CRD#: 2881
FARGO, ND
Past
August 22, 1997 - March 6, 2000
WELLS FARGO BROKERAGE SERVICES, L.L.C.
BD
CRD#: 16100
MINNEAPOLIS, MN
Primary Firm SEC Registration
This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
CI
CETERA INVESTMENT ADVISERS LLC
CETERA ADVISOR NETWORKS | TERRA FINANCIAL PLANNING GROUP LTD | GENWORTH FINANCIAL ADVISERS CORPORATION | FIRST ALLIED ADVISORY SERVICES | CETERA INVESTMENT ADVISERS LLC | CETERA ADVISORS
CRD#: 105644 / SEC#: 801-20406
RIA
Registered Investment Advisory firm - (1/13/1984 Approved)State Registrations and Notice Filings
Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.Visual representation of state registrations
RR
Arizona(7/19/2022)
RR
California(7/3/2023)
RR
Florida(5/4/2023)
RR
Iowa(2/6/2024)
RR
Kansas(1/3/2024)
RR
Minnesota(11/2/2017)
IAR
Minnesota(6/29/2023)
RR
Missouri(11/2/2017)
RR
Nebraska(8/1/2025)
RR
North Carolina(7/24/2023)
RR
North Dakota(11/2/2017)
RR
Ohio(4/2/2019)
RR
South Dakota(11/2/2017)
RR
Texas(11/21/2019)
IAR
Texas(6/29/2023)
RR
Washington(11/2/2017)
RR
Wisconsin(11/2/2017)
Exams
State Security Law Exam
State Security Law Exam
General Industry/Product Exam
General Industry/Product Exam
SRO Registrations
RR
FINRA
Current Firm
CI
CETERA INVESTMENT ADVISERS LLC
CETERA ADVISOR NETWORKS | TERRA FINANCIAL PLANNING GROUP LTD | GENWORTH FINANCIAL ADVISERS CORPORATION | FIRST ALLIED ADVISORY SERVICES | CETERA INVESTMENT ADVISERS LLC | CETERA ADVISORS
CRD#: 105644 / SEC#: 801-20406
RIA
Registered Investment Advisory firm - (1/13/1984 Approved)Upgrade to AdvisorCheck Premium
Get A Biweekly Pulse, AutomaticallyReceive biweekly alerts automatically. Stay informed and proactive.
Catch Firm-Level Red Flags SoonerCatch leadership changes and disclosures early, before issues escalate.
See Trends. Not Just SnapshotsMonitor firm stability metrics like AUM and advisor ratios over time.
Contact information
Main Address
1450 American Lane 6th Floor, Suite 650, Schaumburg, IL 60173-2096
Mailing Address
Phone number
(310) 257-7880
Established
Firm type
Fiscal year end
# of Employees
7,705
SEC notice filing (53 States and Territories)
Regulatory assets under management
| Total Number of Accounts | 584,487 |
| AUM (Assets Under Management) | $ 163,792,814,520 |
Accountant surprise examination report
| Filing Date | Form ADV-E Cover | Form ADV-E Report |
|---|---|---|
| 10/27/2025 | ||
| 12/13/2024 | ||
| 09/26/2023 | ||
| 11/18/2022 |
Red Flags
Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.
Check for any disclosures as part of your thorough research when choosing an advisor.
