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Anthony Defranco
CETERA INVESTMENT ADVISERS LLC
SOUTH ORANGE, NJ 07079
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CRD#: 2778030
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Professional summary
Anthony Defranco JR, CFP®, who also goes by Anthony Jr Defranco, is a registered financial advisor currently at CETERA INVESTMENT ADVISERS LLC located in South Orange, New Jersey and CETERA WEALTH SERVICES, LLC located in West Orange, New Jersey.
Anthony is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1996. Anthony has worked at 4 firms and has passed the Series 63, SIE, Series 7 and Series 24 exams.
Question & Answer
Are you a "fiduciary"?
Yes
Aliases
Anthony Jr Defranco
Other business activities
Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
1) Fiduciary Appointment Trustee 36 Hunt Place Rye NY 10580 10/15/2009 0hrs~0hrs Nothing since life insurance proceeds have not been paid into the trust. 2) Rotary Club of South Orange NT Foun P.O. Box 311 South Orange NJ 07079 Board Position/Officer Other 1/1/2007 4hrs~0hrs Treasurer, pay bills, deposit funds. 3) Couto DeFranco, PA 300 Executive Drive West Orange NJ 07052 Accounting Services/Tax Preparation Owner 7/1/1992 160hrs~80hrs Prepare returns, perform accounting. 4) Rotary Club of South Orange P.O. Box 311 South Orange NJ 07079 Board Position/Officer Other 1/1/2007 4hrs~0hrs Meetings, checkbook maintenance. 5) Anthony DeFranco, Jr./Owner 300 Executive Drive West Orange NJ 07052 Independent Insurance Agent Insurance Sales Agent 5/1/2005 8hrs~0hrs Reviewing, analyzing insurance policies and recommending and implementing insurance policies. 6) South Orange Chamber of Commerce 76 South Orange Ave. South Orange NJ 07079 Board Position/Officer Other 1/1/2007 4hrs~0hrs Board meetings to plan networking events. 7) Lake Naomi Club 122 PA 423~Pocono Pines PA 18350~Board Position/Officer Other 1/1/2019 8hrs~8hrs Title - Trustee Duties consist of attending meetings, addressing issues and voting/decision making. 8) Fiduciary Appointment Trustee 36 Hunt Place Rye NY 28~1/1/1995 0hrs~0hrs I do nothing currently. If the insured dies and proceeds are paid into the trust, I will have to prepare distribution checks. 9) ODELL FINANCIAL SERVICES POSITION: President through Couto DeFranco, P.a. NATURE: Accounting and tax service for the clients previously associated with this entity. INVESTMENT RELATED: No NUMBER OF HOURS: 120 SECURITIES TRADING HOURS: 60 START DATE: 07/01/2019 ADDRESS: 300 Executive Drive, Ste 200, West Orange NJ 07052, United States DESCRIPTION: Accounting and tax services. 10) REG ALLIANCE POSITION: President NATURE: This is the trading as name of a accounting practice we purchased which is part of our CPA firm Couto DeFranco, P.A. It is not a separate entity. INVESTMENT RELATED: No NUMBER OF HOURS: 75 SECURITIES TRADING HOURS: 35 START DATE: 10/01/2016 ADDRESS: 300 Executive Drive, Ste 200, West Orange NJ 07052, United States DESCRIPTION: Tax return preparation and accounting for clients. 11) ORANGE/WEST ORANGE UNICO FOUNDATION POSITION: Member of the Board of Directors NATURE: Board Position/Officer.I am being asked to serve on a 7-person committee which is a scholarship committee for recently inherited funds. These funds are required (based on the last will and testament of the decedent) to be deposited into a U.S. Government funds. A U.S. government long-term bond will be purchased and the interest will be used for annual scholarships. I will not be the financial advisor and will not establish an account for this purpose. Any decision for the use or investment of these funds will be made by the Board of Directors. INVESTMENT RELATED: No NUMBER OF HOURS: 1 SECURITIES TRADING HOURS: 0 START DATE: 07/01/2008 ADDRESS: P.O. Box 7106, West Orange NJ 07052, United States DESCRIPTION: Board meetings to discuss activities for fundraising and policies.
CRS (Client Relationship Summary) - RIA
Click below to view Anthony Defranco JR's CRS (Customer Relationship Summary).
Certified licenses
Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
CFP®
Start date: 2009
Experience
Current
September 5, 2025 - Present
CETERA INVESTMENT ADVISERS LLC
Office #1: 15 Village Plaza, South Orange, NJ 07079RIA
CRD#: 105644
SOUTH ORANGE, NJ
Current
September 5, 2025 - Present
CETERA WEALTH SERVICES, LLC
Office #1: 300 Executive Drive Ste 200, West Orange, NJ 07052BD
CRD#: 13572
WEST ORANGE, NJ
Past
July 2, 2002 - September 5, 2025
AVANTAX ADVISORY SERVICES
RIA
CRD#: 104556
SOUTH ORANGE, NJ
Past
August 27, 1996 - September 5, 2025
AVANTAX INVESTMENT SERVICES, INC.
BD
CRD#: 13686
WEST ORANGE, NJ
Primary Firm SEC Registration
This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
CI
CETERA INVESTMENT ADVISERS LLC
CETERA ADVISOR NETWORKS | TERRA FINANCIAL PLANNING GROUP LTD | GENWORTH FINANCIAL ADVISERS CORPORATION | FIRST ALLIED ADVISORY SERVICES | CETERA INVESTMENT ADVISERS LLC | CETERA ADVISORS
CRD#: 105644 / SEC#: 801-20406
RIA
Registered Investment Advisory firm - (1/13/1984 Approved)State Registrations and Notice Filings
Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.Visual representation of state registrations
RR
Colorado(9/5/2025)
RR
Florida(9/5/2025)
RR
Georgia(9/5/2025)
RR
Iowa(9/5/2025)
RR
New Jersey(9/5/2025)
IAR
New Jersey(9/5/2025)
RR
New York(9/5/2025)
RR
Ohio(9/5/2025)
RR
Pennsylvania(9/5/2025)
RR
Virginia(9/5/2025)
Exams
State Security Law Exam
General Industry/Product Exam
General Industry/Product Exam
Principal/Supervisory Exam
SRO Registrations
RR
FINRA
Current Firm
CI
CETERA INVESTMENT ADVISERS LLC
CETERA ADVISOR NETWORKS | TERRA FINANCIAL PLANNING GROUP LTD | GENWORTH FINANCIAL ADVISERS CORPORATION | FIRST ALLIED ADVISORY SERVICES | CETERA INVESTMENT ADVISERS LLC | CETERA ADVISORS
CRD#: 105644 / SEC#: 801-20406
RIA
Registered Investment Advisory firm - (1/13/1984 Approved)Upgrade to AdvisorCheck Premium
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Contact information
Main Address
1450 American Lane 6th Floor, Suite 650, Schaumburg, IL 60173-2096
Mailing Address
Phone number
(310) 257-7880
Established
Firm type
Fiscal year end
# of Employees
7,705
SEC notice filing (53 States and Territories)
Regulatory assets under management
| Total Number of Accounts | 584,487 |
| AUM (Assets Under Management) | $ 163,792,814,520 |
Accountant surprise examination report
| Filing Date | Form ADV-E Cover | Form ADV-E Report |
|---|---|---|
| 10/27/2025 | ||
| 12/13/2024 | ||
| 09/26/2023 | ||
| 11/18/2022 |
Red Flags
Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.
Check for any disclosures as part of your thorough research when choosing an advisor.
