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Gerald J. Plachta

LIFEMARK SECURITIES
Jacksonville, FL 32256
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CRD#: 2760419
GP

Professional summary


Gerald Jeffry Plachta, who also goes by Jay Plachta, is a registered financial advisor currently at LIFEMARK SECURITIES CORP. located in Jacksonville, Florida.

Gerald is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1996. Gerald has worked at 9 firms and has passed the Series 65, Series 63, SIE, Series 6 and Series 26 exams.

top-8-questions

Question & Answer


Are you a "fiduciary"?
Yes

Aliases


Jay Plachta

Other business activities


Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
JP FINANCIAL WEALTH CONSULTANTS, LLC dba of independent insurance agent, investment related, 4651 Salisbury Rd, Suite 400, JACKSONVILLE FL 32256;sales & service of life and LTC insurance & annuities, 10 HRS/WK, STARTED 10/02/2012

Blog Corner


CRS (Client Relationship Summary) - RIA


Click below to view Gerald Jeffry Plachta's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

CRS (Client Relationship Summary) - BD


Click below to view Gerald Jeffry Plachta's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

Certified licenses


Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
None

Experience


Current

November 19, 2018 - Present

LIFEMARK SECURITIES CORP.

Office #1: 4651 Salisbury Road Suite 400, Jacksonville, FL 32256
RIA
BD
CRD#: 16204
Jacksonville, FL
Current

November 7, 2018 - Present

LIFEMARK SECURITIES CORP.

Office #1: 4651 Salisbury Road Suite 400, Jacksonville, FL 32256
RIA
BD
CRD#: 16204
Jacksonville, FL
Past

March 24, 2012 - November 5, 2018

FORESTERS EQUITY SERVICES, INC.

RIA
CRD#: 18464
JACKSONVILLE, FL
Past

February 9, 2012 - November 5, 2018

FORESTERS EQUITY SERVICES, INC.

BD
CRD#: 18464
SAN DIEGO, CA
Past

July 21, 2010 - November 22, 2011

WOODBURY FINANCIAL SERVICES, INC.

RIA
CRD#: 421
JACKSONVILLE, FL
Past

January 28, 2010 - November 22, 2011

WOODBURY FINANCIAL SERVICES, INC.

BD
CRD#: 421
JACKSONVILLE, FL
Past

July 11, 2008 - February 9, 2010

SII INVESTMENTS, INC.

BD
CRD#: 2225
JACKSONVILLE, FL
Past

October 31, 2005 - July 23, 2008

OSAIC SERVICES, INC.

BD
CRD#: 133763
NIAGARA FALLS, NY
Past

October 1, 1999 - October 31, 2005

SUNAMERICA SECURITIES, INC.

BD
CRD#: 20068
PHOENIX, AZ
Past

August 19, 1999 - September 28, 1999

METROPOLITAN LIFE INSURANCE COMPANY

BD
CRD#: 4095
NEW YORK, NY
Past

August 19, 1999 - September 28, 1999

MSI FINANCIAL SERVICES, INC.

BD
CRD#: 14251
SPRINGFIELD, MA
Past

May 21, 1997 - July 27, 1999

BOLTON GLOBAL CAPITAL

BD
CRD#: 15650
BOLTON, MA
Past

August 23, 1996 - May 9, 1997

METROPOLITAN LIFE INSURANCE COMPANY

BD
CRD#: 4095
NEW YORK, NY
Past

August 23, 1996 - May 9, 1997

MSI FINANCIAL SERVICES, INC.

BD
CRD#: 14251
SPRINGFIELD, MA

Primary Firm SEC Registration


This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
LS
LIFEMARK SECURITIES CORP.
LIFEMARK SECURITIES | PROCORP SECURITIES INCORPORATED | LIFEMARK SECURITIES CORP.

CRD#: 16204 / SEC#: 801-68438, 8-33478

RIA
Registered Investment Advisory firm - SEC (10/17/2007 Approved)
BD
Broker-Dealer Firm Regulated by FINRA (Woodbridge district office)

State Registrations and Notice Filings


Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

RR
Florida
(11/19/2018)
IAR
Florida
(11/19/2018)
RR
Georgia
(3/25/2021)
RR
New York
(11/7/2018)
RR
Virginia
(7/28/2025)

Exams


State Security Law Exam
IAR
Series 65
Date: 7/16/2010
Uniform Investment Adviser Law Examination
State Security Law Exam
General Industry/Product Exam
General Industry/Product Exam
Principal/Supervisory Exam
SRO Registrations
RR
FINRA

Current Firm


LS
LIFEMARK SECURITIES CORP.
LIFEMARK SECURITIES | PROCORP SECURITIES INCORPORATED | LIFEMARK SECURITIES CORP.

CRD#: 16204 / SEC#: 801-68438, 8-33478

RIA
Registered Investment Advisory firm - SEC (10/17/2007 Approved)
BD
Broker-Dealer Firm Regulated by FINRA (Woodbridge district office)
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Contact information


Main Address
400 West Metro Park, Rochester, NY 14623
Mailing Address
400 West Metro Park, Rochester, NY 14623
Phone number
(585) 424-5672
Established
New York since 04/04/1983
Firm type
Corporation
Fiscal year end
December
Firm Size
Medium
# of Employees
88

SEC notice filing (46 States and Territories)


Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

FINRA licenses (51 States and Territories)


Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

Documents


Customer Relationship Summary (CRS / SEC)Customer Relationship Summary (CRS / FINRA)Latest Form ADV

Part 2 Brochures

FIRM BROCHURE 2A (3/28/2025)

Direct owners and executive officers


NamePositionCRD#
KALINOWSKI, ANDREW JOSEPHVP / BOARD MEMBER/SECRETARY263409
MICCICHE, VINCENT JRTREASURER/ FINOP/PFO/POO702149
PRISCO, JAMES JOSEPHCHIEF EXECUTIVE OFFICER/ CHIEF COMPLIANCE OFFICER2653402
PRISCO, JAMES JOSEPHPRESIDENT / BOARD MEMBER2653402
GEORGIEV, ALEXANDRE JR.CCO OF THE RIA / DIRECTOR OF OPERATIONS5307830

Regulatory assets under management


Total Number of Accounts2,021
AUM (Assets Under Management)$ 461,475,636

Disclosures


Regulatory Event2
Arbitration3

Red Flags


Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information


LIFEMARK SECURITIES CORP.

CRD#: 16204Jacksonville, FL 32256

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