Cheri L. Yu

STRATEGIC ADVISERS LLC

ELK GROVE, CA

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CRD#: 2746335

Professional summary

Cheri Li Yu, who also goes by Cheri Li Yu, is a registered financial advisor currently at STRATEGIC ADVISERS LLC located in Elk Grove, California and FIDELITY BROKERAGE SERVICES LLC located in Salt Lake City, Utah.

Cheri is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1996. Cheri has worked at 11 firms and has passed the Series 65, Series 63, SIE, Series 7, Series 10 and Series 9 exams.

Question & Answer

Are you a "fiduciary"?

Yes

Aliases

Cheri Li Yu

Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

1. 5/24/2010: DBA ONLY - THE FINANCIAL SERVICES NETWORK - SAN MATEO, CA. 2. 04/25/2014 - STRATEGIC WEALTH ADVISORS GROUP - REGISTERED INVESTMENT ADVISOR - (HYBRID) STRATEGIC WEALTH ADVISORS GROUP - ADMIN - TIME SPENT 15% - SAN MATEO, CA

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Cheri Li Yu's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

Certified licenses

Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®

None

Experience

Current

March 31, 2025 - Present

STRATEGIC ADVISERS LLC

RIA

CRD#: 104555

ELK GROVE, CA

Current

December 21, 2023 - Present

FIDELITY BROKERAGE SERVICES LLC

Office #1: 49 North 400 West, Salt Lake City, UT 84101

CRD#: 7784

Salt Lake City, UT

Past

January 23, 2024 - March 31, 2025

FIDELITY PERSONAL AND WORKPLACE ADVISORS

RIA

CRD#: 288590

ELK GROVE, CA

Past

August 11, 2022 - May 3, 2023

MORGAN STANLEY

RIA

CRD#: 149777

Sacramento, CA

Past

August 11, 2022 - May 3, 2023

MORGAN STANLEY

CRD#: 149777

Sacramento, CA

Past

September 8, 2009 - August 15, 2022

LPL FINANCIAL LLC

RIA

CRD#: 6413

SACRAMENTO, CA

Past

September 8, 2009 - August 15, 2022

LPL FINANCIAL LLC

CRD#: 6413

SACRAMENTO, CA

Past

December 18, 2008 - September 8, 2009

ASSOCIATED SECURITIES CORP.

RIA

CRD#: 12969

SANTA ROSA, CA

Past

December 18, 2008 - October 1, 2009

ASSOCIATED PLANNERS INVESTMENT ADVISORY INC

RIA

CRD#: 104790

BOSTON, MA

Past

December 17, 2008 - September 8, 2009

ASSOCIATED SECURITIES CORP.

CRD#: 12969

SANTA ROSA, CA

Past

September 17, 2008 - December 11, 2009

STRATEGIC WEALTH ADVISORS GROUP

RIA

CRD#: 140977

SAN MATEO, CA

Past

April 25, 2007 - December 31, 2008

FSC SECURITIES CORPORATION

RIA

CRD#: 7461

SAN MATEO, CA

Past

April 25, 2007 - December 31, 2008

FSC SECURITIES CORPORATION

CRD#: 7461

SAN MATEO, CA

Past

September 2, 2005 - April 3, 2007

CITICORP INVESTMENT SERVICES

RIA

CRD#: 23988

LOS ANGELES, CA

Past

September 2, 2005 - April 3, 2007

CITICORP INVESTMENT SERVICES

CRD#: 23988

LOS ANGELES, CA

Past

May 21, 2004 - April 25, 2005

CITICORP INVESTMENT SERVICES

RIA

CRD#: 23988

GLENDALE, CA

Past

December 11, 2002 - April 25, 2005

CITICORP INVESTMENT SERVICES

CRD#: 23988

LONG ISLAND CITY, NY

Past

September 13, 1996 - December 17, 2001

CHARLES SCHWAB & CO., INC.

CRD#: 5393

WESTLAKE, TX

Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".

STRATEGIC ADVISERS LLC

CRD#: 104555 / SEC#: 801-13243

RIA

Registered Investment Advisory firm - (8/11/1977 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR

means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.

indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

Alabama
(1/8/2024)

Alaska
(1/8/2024)

Arizona
(1/8/2024)

Arkansas
(1/8/2024)

California
(1/8/2024)

IAR

California
(3/31/2025)

Colorado
(1/8/2024)

Connecticut
(1/8/2024)

Delaware
(1/8/2024)

District of Columbia
(1/8/2024)

Florida
(1/8/2024)

Georgia
(1/8/2024)

Hawaii
(1/8/2024)

Idaho
(1/8/2024)

Illinois
(1/8/2024)

Indiana
(1/8/2024)

Iowa
(1/8/2024)

Kansas
(1/8/2024)

Kentucky
(1/8/2024)

Louisiana
(1/8/2024)

Maine
(1/8/2024)

Maryland
(1/8/2024)

Massachusetts
(1/8/2024)

Michigan
(1/8/2024)

Minnesota
(1/8/2024)

Mississippi
(1/8/2024)

Missouri
(1/8/2024)

Montana
(1/8/2024)

Nebraska
(1/8/2024)

Nevada
(1/8/2024)

New Hampshire
(1/8/2024)

New Jersey
(1/8/2024)

New Mexico
(1/8/2024)

New York
(1/8/2024)

North Carolina
(1/8/2024)

North Dakota
(1/8/2024)

Ohio
(1/9/2024)

Oklahoma
(1/8/2024)

Oregon
(1/8/2024)

Pennsylvania
(1/8/2024)

Puerto Rico
(1/8/2024)

Rhode Island
(1/8/2024)

South Carolina
(1/8/2024)

South Dakota
(1/8/2024)

Tennessee
(1/8/2024)

Texas
(1/8/2024)

IAR

Texas
(3/31/2025)

Utah
(1/8/2024)

Vermont
(1/8/2024)

Virgin Islands
(1/8/2024)

Virginia
(1/8/2024)

Washington
(1/8/2024)

West Virginia
(1/8/2024)

Wisconsin
(1/8/2024)

Wyoming
(1/8/2024)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state. Note: This rule does not apply to broker-dealer activity.

Exams

State Security Law Exam

IAR

Series 65

Date: 9/11/2005

Uniform Investment Adviser Law Examination

State Security Law Exam

Series 63

Date: 9/17/1996

Uniform Securities Agent State Law Examination

General Industry/Product Exam

SIE

Date: 10/1/2018

Securities Industry Essentials Examination

General Industry/Product Exam

Series 7

Date: 9/12/1996

General Securities Representative Examination

Principal/Supervisory Exam

Series 10

Date: 3/29/2000

General Securities Sales Supervisor - General Module Examination

Principal/Supervisory Exam

Series 9

Date: 1/26/2000

General Securities Sales Supervisor - Options Module Examination

SRO Registrations

FINRA

SRO Registrations

New York Stock Exchange

Current Firm

STRATEGIC ADVISERS LLC

CRD#: 104555 / SEC#: 801-13243

RIA

Registered Investment Advisory firm - (8/11/1977 Approved)

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Contact information

Main Address

155 Seaport Blvd, Boston, MA 02210-2698

Mailing Address

Phone number

(617) 563-7000

Established

Firm type

Fiscal year end

# of Employees

16,291

SEC notice filing (52 States and Territories)

Documents

Customer Relationship Summary (CRS / SEC)

Latest Form ADV

Part 2 Brochures

FIDELITY GO (12/5/2025)

FIDELITY STRATEGIC DISCIPLINES (11/10/2025)

FIDELITY WEALTH SERVICES (9/10/2025)

STRATEGIC ADVISERS LLC (9/10/2025)

FIDELITY MANAGED FIDFOLIOS (3/31/2025)

FIDELITY WEALTH ADVISOR SOLUTIONS (3/31/2025)

FIDELITY PERSONALIZED PLANNING & ADVICE AT WORK (3/31/2025)

Regulatory assets under management

Total Number of Accounts	2,486,631
AUM (Assets Under Management)	$ 1,067,664,605,590

Accountant surprise examination report

Filing Date	Form ADV-E Cover	Form ADV-E Report
09/24/2025	Cover Page	Report

Red Flags

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

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Firm Stability Insights

Cheri L. Yu

Professional summary

Question & Answer

Aliases

Other business activities

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Cheri Li Yu's CRS (Customer Relationship Summary).

Certified licenses

Experience

FIDELITY BROKERAGE SERVICES LLC

FIDELITY PERSONAL AND WORKPLACE ADVISORS

MORGAN STANLEY

MORGAN STANLEY

LPL FINANCIAL LLC

LPL FINANCIAL LLC

ASSOCIATED SECURITIES CORP.

ASSOCIATED PLANNERS INVESTMENT ADVISORY INC

ASSOCIATED SECURITIES CORP.

STRATEGIC WEALTH ADVISORS GROUP

FSC SECURITIES CORPORATION

FSC SECURITIES CORPORATION

CITICORP INVESTMENT SERVICES

CITICORP INVESTMENT SERVICES

CITICORP INVESTMENT SERVICES

CITICORP INVESTMENT SERVICES

CHARLES SCHWAB & CO., INC.

Primary Firm SEC Registration

STRATEGIC ADVISERS LLC

State Registrations and Notice Filings

Exams

Series 65

Date: 9/11/2005

Series 63

Date: 9/17/1996

SIE

Date: 10/1/2018

Series 7

Date: 9/12/1996

Series 10

Date: 3/29/2000

Series 9

Date: 1/26/2000

FINRA

New York Stock Exchange

Current Firm

STRATEGIC ADVISERS LLC

Contact information

SEC notice filing (52 States and Territories)

Documents

Part 2 Brochures

Regulatory assets under management

Accountant surprise examination report

Red Flags

Company Information

STRATEGIC ADVISERS LLC

TRUST BUT VERIFY

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