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James W. Story

CETERA INVESTMENT ADVISERS LLC
Fitzgerald, GA 31750
Some features on this profile are disabled
CRD#: 2656257
JS

Professional summary


James Whitney Story, who also goes by Whit Story, is a registered financial advisor currently at CETERA INVESTMENT ADVISERS LLC located in Fitzgerald, Georgia and CETERA WEALTH SERVICES, LLC located in Fitzgerald, Georgia.

James is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1996. James has worked at 9 firms and has passed the Series 66, Series 63, SIE and Series 7 exams.

top-8-questions

Question & Answer


Are you a "fiduciary"?
Yes

Aliases


Whit Story

Other business activities


Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
(1) COLONY FINANCIAL SERVICES, INC; SINCE 08/24/2015; 133 OCILLA HWY, FITZGERALD, GA, 31750; FINANCIAL ADVISOR; FINANCIAL ADVISOR WITH SUMMIT BROKERAGE SERVICES INC; 0 HOURS SPENT ON ACTIVITY PER MONTH (2) COLONY WEALTH MANAGEMENT; SINCE 03/01/2001; SAME AS BRANCH ADDRESS; FINANCIAL ADVISOR; OFFER INVESTMENT ADVICE AND PRODUCTS TO CLIENTS TO HELP ACHIEVE FINANCIAL GOALS; 160 HOURS SPENT ON ACTIVITY PER MONTH, 8 HOURS SPENT ON ACTIVTIY DURING TRADING HOURS (3) COLONY FINANCIAL SERVICES, INC; SINCE 03/01/2001; SAME AS BRANCH ADDRESS; PRES/CEO; SECURITIES OFFERED THROUGH SUMMIT BROKERAGE; FINANCIAL ADVISOR WITH SUMMIT BROKERAGE SERVICES, ADVISE CLIENTS IN BUILDING INVESTMENT PORTFOLIOS TO HELP ACHIEVE FINANCIAL GOALS; PRES CEO, WRITE CHECKS FOR PAYROLL AND SUPPLIES; 0 HOURS SPENT ON ACTIVITY PER MONTH (4) RENTALS; SINCE 01/01/2001; SAME AS BRANCH ADDRESS; LANDLORD; LEASE STORAGE SPACE TO SEARS TO STORE SEARS LAWN MOWERS AND APPLIANCES; 0 HOURS SPENT ON ACTIVITY PER MONTH

Blog Corner


CRS (Client Relationship Summary) - RIA


Click below to view James Whitney Story's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

Certified licenses


Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
None

Experience


Current

April 12, 2023 - Present

CETERA INVESTMENT ADVISERS LLC

Office #1: 133 Ocilla Hwy, Fitzgerald, GA 31750
RIA
CRD#: 105644
Fitzgerald, GA
Current

September 20, 2019 - Present

CETERA WEALTH SERVICES, LLC

Office #1: 133 Ocilla Hwy, Fitzgerald, GA 31750
BD
CRD#: 13572
Fitzgerald, GA
Past

March 22, 2021 - June 29, 2023

CETERA WEALTH SERVICES, LLC

RIA
CRD#: 13572
EL SEGUNDO, CA
Past

March 14, 2014 - May 20, 2021

SUMMIT FINANCIAL GROUP INC

RIA
CRD#: 109485
FITZGERALD, GA
Past

February 24, 2014 - September 20, 2019

SUMMIT BROKERAGE SERVICES, INC.

BD
CRD#: 34643
FITZGERALD, GA
Past

August 9, 2006 - March 12, 2014

FIRST MIDWEST SECURITIES, INC.

BD
CRD#: 21786
FITZGERALD, GA
Past

September 9, 2003 - August 4, 2006

MUTUAL SERVICE CORPORATION

BD
CRD#: 4806
FITZGERALD, GA
Past

September 4, 2003 - September 9, 2003

WILBANKS SECURITIES, INC.

BD
CRD#: 40673
OKLAHOMA CITY, OK
Past

March 2, 2001 - August 27, 2003

RAYMOND JAMES FINANCIAL SERVICES, INC.

BD
CRD#: 6694
ST. PETERSBURG, FL
Past

June 11, 1996 - March 5, 2001

EDWARD JONES

BD
CRD#: 250
ST. LOUIS, MO

Primary Firm SEC Registration


This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
CI
CETERA INVESTMENT ADVISERS LLC
CETERA ADVISOR NETWORKS | TERRA FINANCIAL PLANNING GROUP LTD | GENWORTH FINANCIAL ADVISERS CORPORATION | FIRST ALLIED ADVISORY SERVICES | CETERA INVESTMENT ADVISERS LLC | CETERA ADVISORS

CRD#: 105644 / SEC#: 801-20406

RIA
Registered Investment Advisory firm - (1/13/1984 Approved)

State Registrations and Notice Filings


Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

RR
Alabama
(5/12/2021)
RR
Arkansas
(9/20/2019)
RR
California
(9/20/2019)
RR
Florida
(9/23/2019)
RR
Georgia
(9/20/2019)
IAR
Georgia
(4/12/2023)
RR
Kansas
(9/20/2019)
RR
Louisiana
(9/20/2019)
RR
Mississippi
(9/20/2019)
RR
Nebraska
(9/3/2021)
RR
New Jersey
(9/20/2019)
RR
New York
(1/4/2024)
RR
North Carolina
(9/20/2019)
RR
Pennsylvania
(9/20/2019)
RR
South Carolina
(9/20/2019)
RR
Texas
(9/20/2019)
IAR
Texas
(6/29/2023)

Exams


State Security Law Exam
RR
IAR
Series 66
Date: 11/12/2013
Uniform Combined State Law Examination
State Security Law Exam
General Industry/Product Exam
General Industry/Product Exam
SRO Registrations
RR
FINRA

Current Firm


CI
CETERA INVESTMENT ADVISERS LLC
CETERA ADVISOR NETWORKS | TERRA FINANCIAL PLANNING GROUP LTD | GENWORTH FINANCIAL ADVISERS CORPORATION | FIRST ALLIED ADVISORY SERVICES | CETERA INVESTMENT ADVISERS LLC | CETERA ADVISORS

CRD#: 105644 / SEC#: 801-20406

RIA
Registered Investment Advisory firm - (1/13/1984 Approved)
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Contact information


Main Address
1450 American Lane 6th Floor, Suite 650, Schaumburg, IL 60173-2096
Mailing Address
Phone number
(310) 257-7880
Established
Firm type
Fiscal year end
# of Employees
7,705

SEC notice filing (53 States and Territories)


Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

Documents


Customer Relationship Summary (CRS / SEC)Latest Form ADV

Regulatory assets under management


Total Number of Accounts584,487
AUM (Assets Under Management)$ 163,792,814,520

Accountant surprise examination report


Filing DateForm ADV-E CoverForm ADV-E Report
10/27/2025
Cover Page
12/13/2024
09/26/2023
11/18/2022

Red Flags


Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information


CETERA INVESTMENT ADVISERS LLC

CRD#: 105644Fitzgerald, GA 31750

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