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William James Oconnell

CFP®
SOVRAN ADVISORS
SAN DIEGO, CA
·CRD# 2632117·31 years experience

Professional Summary

William James Oconnell, CFP® is a registered financial advisor currently at SOVRAN ADVISORS, LLC located in San Diego, California and CETERA WEALTH SERVICES, LLC located in San Diego, California. William is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1995. William has worked at 7 firms and has passed the Series 66, Series 63, SIE, Series 7 and Series 6 exams.

At a Glance

Advisory Accounts Only

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Services Offered

  • Estate Planning
  • Insurance Planning
  • Retirement Planning
  • Comprehensive Financial Planning
  • Investment Planning
  • Education Planning
  • Socially Responsible Investing

Other Aliases

There are no additional aliases reported.

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Videos & Posts

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Contact Information

Email

xxxxx@xxxx.xxx

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Credentials

CFP®
Certified Financial PlannerSince 2014

Years of Experience

31 years in the financial services industry

Current & Past Employments

SOVRAN ADVISORS, LLC·CRD# 329415
RIA
3131 Camino Del Rio N. Suite 800, San Diego, CA 92108
February 10, 2025 - Present
CETERA WEALTH SERVICES, LLC·CRD# 13572
BD
3131 Camino Del Rio North Suite 800, San Diego, CA 92108
February 10, 2025 - Present
THE WEALTH CONSULTING GROUP·CRD# 173194
RIA
San Diego, CA
November 19, 2014 - March 12, 2025
LPL FINANCIAL LLC·CRD# 6413
BD
San Diego, CA
November 14, 2014 - February 13, 2025
MSI FINANCIAL SERVICES, INC.·CRD# 14251
RIA
San Diego, CA
February 20, 2002 - November 19, 2014
METROPOLITAN LIFE INSURANCE COMPANY·CRD# 4095
BD
San Diego, CA
January 18, 2002 - July 9, 2007
MSI FINANCIAL SERVICES, INC.·CRD# 14251
BD
San Diego, CA
January 18, 2002 - November 19, 2014
HORNOR, TOWNSEND & KENT, LLC·CRD# 4031
BD
Conshohocken, PA
July 7, 1995 - January 31, 2002

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Current Firm

SA
SOVRAN ADVISORS, LLC

AIMPOINT WEALTH MANAGEMENT | WEALTHPOINTE ADVISORS | WEALTH ADVISORY SOLUTIONS, FINANCIAL & INSURANCE SERVICES | WEALTH 365 ADVISORS FINANCIAL AND INSURANCE SERVICES | THE FINANCIAL COLLECTIVE | SOVRAN PARTNERS | SOVRAN ADVISORS, LLC | PLR WEALTH MANAGEMENT | PINDER & NEIMEYER FINANCIAL | PEARCY FINANCIAL PARTNERS AND INSURANCE SERVICES | PARLIAMENT WEALTH MANAGEMENT AND INSURANCE SERVICES | OMEGA WEALTH STRATEGIES WEALTH MANAGEMENT & INSURANCE SERVICES | OLIRIA FINANCIAL | J. SPENCER JONES WEALTH MANAGEMENT | INTEGRATIVE WEALTH PARTNERS PLANNING, INVESTMENTS, INSURANCE SOLUTIONS | GREATER PACIFIC SOLUTIONS FINANCIAL & INSURANCE SERVICES | FINANCIAL HAUS | ENVISAGE WEALTH MANAGEMENT | EMPIRE PRIVATE WEALTH | ECLIPSE FINANCIAL ADVISORS | DIRECT PATH PLANNING, INVESTMENTS, INSURANCE SOLUTIONS | CONCIERGE WEALTH MANAGEMENT & INSURANCE SOLUTIONS | COMPASS CAPITAL | COLLEGE PLANNING AMERICA

CRD#: 329415 / SEC#: 801-129342
RIA
Registered Investment Advisory firm - SEC (1/12/2024 Approved)

Contact Information

Main Address

3131 Camino Del Rio N. Suite 800, San Diego, CA 92108

Phone Number

(619) 281-9890

# of Employees

64

SEC notice filing (33 States and Territories)

Registered to provide investment advisory services in 33 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

SOVRAN ADVISORS, LLC - FORM ADV PART 2A (3/27/2026)

Regulatory Assets Under Management

Total Number of Accounts

6,135

AUM (Assets Under Management)

$1,874,347,252

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Other business activities

Information obtained from regulatory filings. Advisors can request corrections through their firm or regulator.

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

1.NAME OF OTHER BUSINESS: SOVRAN ADVISORS LLC - CRD 329415 INVESTMENT RELATED: YES ADDRESS: SAME AS REGISTERED LOCATION NATURE OF BUSINESS: SEC REGISTERED INVESTMENT ADVISORY FIRM POSITION/TITLE/RELATIONSHIP: INVESTMENT ADVISOR REPRESENTATIVE START DATE: 02/2025 APX NUMBER OF HOURS PER WEEK: 40 APX NUMBER OF HOURS DURING TRADING HOURS: 40 BRIEF DESCRIPTION OF DUTIES: FINANCIAL PLANNING AND ASSET MANAGEMENT; 2. NAME OF OTHER BUSINESS: FIXED INSURANCE WITH VARIOUS COMPANIES INVESTMENT RELATED: YES ADDRESS: SAME AS REGISTERED LOCATION NATURE OF BUSINESS: FIXED INSURANCE START DATE: 04/1995 APX NUMBER OF HOURS PER WEEK: 3 APX NUMBER OF HOURS DURING TRADING HOURS: 1 POSITION/TITLE/RELATIONSHIP: INSURANCE AGENT BRIEF DESCRIPTION OF DUTIES: SELLS FIXED INSURANCE PRODUCTS; 3. NAME OF OTHER BUSINESS: WILLIAM J. O'CONNELL INVESTMENT RELATED: NO ADDRESS: SAME AS RESIDENTIAL LOCATION NATURE OF BUSINESS: TAX RETURN START DATE: 03/2022 POSITION/TITLE/RELATIONSHIP: OWNER APX NUMBER OF HOURS PER WEEK: 6 APX NUMBER OF HOURS DURING TRADING HOURS: 0 BRIEF DESCRIPTION OF DUTIES: I PROVIDE INCOME TAX RETURN PREPARATION FOR INDIVIDUALS AND SMALL HOME -BASED BUSINESS; 4. NAME OF OTHER BUSINESS: CORONADO GOLF COURSE INVESTMENT RELATED: NO ADDRESS: 2000 VISALIA ROW CORONADO CA 92118 NATURE OF BUSINESS: GOLF COURSE START DATE: 8/01/2026 POSITION/TITLE/RELATIONSHIP: GOLF COURSE MARSHAL APX NUMBER OF HOURS PER WEEK: 5.5 APX NUMBER OF HOURS DURING TRADING HOURS: 0 BRIEF DESCRIPTION OF DUTIES: AS AN ON COURSE MARSHAL, I WILL KEEP TRACK OF GOLFERS POSITION ON COURSE AND MONITOR THEIR PACE-OF-PLAY.

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
SA
SOVRAN ADVISORS, LLC

AIMPOINT WEALTH MANAGEMENT | WEALTHPOINTE ADVISORS | WEALTH ADVISORY SOLUTIONS, FINANCIAL & INSURANCE SERVICES | WEALTH 365 ADVISORS FINANCIAL AND INSURANCE SERVICES | THE FINANCIAL COLLECTIVE | SOVRAN PARTNERS | SOVRAN ADVISORS, LLC | PLR WEALTH MANAGEMENT | PINDER & NEIMEYER FINANCIAL | PEARCY FINANCIAL PARTNERS AND INSURANCE SERVICES | PARLIAMENT WEALTH MANAGEMENT AND INSURANCE SERVICES | OMEGA WEALTH STRATEGIES WEALTH MANAGEMENT & INSURANCE SERVICES | OLIRIA FINANCIAL | J. SPENCER JONES WEALTH MANAGEMENT | INTEGRATIVE WEALTH PARTNERS PLANNING, INVESTMENTS, INSURANCE SOLUTIONS | GREATER PACIFIC SOLUTIONS FINANCIAL & INSURANCE SERVICES | FINANCIAL HAUS | ENVISAGE WEALTH MANAGEMENT | EMPIRE PRIVATE WEALTH | ECLIPSE FINANCIAL ADVISORS | DIRECT PATH PLANNING, INVESTMENTS, INSURANCE SOLUTIONS | CONCIERGE WEALTH MANAGEMENT & INSURANCE SOLUTIONS | COMPASS CAPITAL | COLLEGE PLANNING AMERICA

CRD#: 329415 / SEC#: 801-129342
RIA
Registered Investment Advisory firm - SEC (1/12/2024 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing securities offerings such as stocks, bonds, and mutual funds through a broker-dealer.
RR
California
(2/10/2025)
IAR
California
(2/10/2025)
RR
Florida
(2/10/2025)
RR
Maine
(2/10/2025)
IAR
Texas
(11/25/2025)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.Note:This rule does not apply to broker-dealer activity.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 66 — Uniform Combined State Law Examination

Passed Aug 2000About the Series 66 exam

Series 63 — Uniform Securities Agent State Law Examination

Passed Jul 1995About the Series 63 exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 7 — General Securities Representative Examination

Passed Jul 2000About the Series 7 exam

Series 6 — Investment Company Products/Variable Contracts Representative Examination

Passed Jul 1995About the Series 6 exam
FINRA
SRO Registrations

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CRS (Client Relationship Summary) - RIA

Click below to view William James Oconnell's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

Services Offered by William

  • Estate Planning
  • Insurance Planning
  • Retirement Planning
  • Comprehensive Financial Planning
  • Investment Planning
  • Education Planning
  • Socially Responsible Investing

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