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David Lee Wilson

David Lee Wilson

CFP®
GENERATIONAL WEALTH
ZEELAND, MI
·CRD# 2582912·31 years experience

Professional Summary

David Lee Wilson, CFP®, who also goes by Dave Wilson, is a registered financial advisor currently at GENERATIONAL WEALTH, INC. located in Zeeland, Michigan. David is registered as an IAR (Investment Advisor Representative) and started their career in finance in 1995. David has worked at 7 firms and has passed the Series 65, Series 63, Series 99TO, SIE, Series 7, Series 9 and Series 10 exams.

At a Glance

Always Fiduciary

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

Dave Wilson

Blog Corner

More Resources

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Videos & Posts

This advisor has not added any videos or posts yet.

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Credentials

CFP®
Certified Financial PlannerSince 2004

Years of Experience

31 years in the financial services industry

Current & Past Employments

Current

GENERATIONAL WEALTH, INC.Current·CRD# 281330
RIA
244 East Main Avenue, Zeeland, MI 49464
November 23, 2015 - Present

Past

CETERA INVESTMENT ADVISERS LLCPast·CRD# 105644
RIA
Zeeland, MI
November 12, 2020 - May 4, 2021
FIRST ALLIED SECURITIES, INC.Past·CRD# 32444
BD
Zeeland, MI
September 27, 2007 - May 4, 2021
FIRST ALLIED ADVISORY SERVICES, INC.Past·CRD# 137888
RIA
Zeeland, MI
July 2, 2012 - November 12, 2020
FIRST ALLIED SECURITIES, INC.Past·CRD# 32444
RIA
Zeeland, MI
January 22, 2010 - July 2, 2012
WELLS FARGO ADVISORS FINANCIAL NETWORK, LLCPast·CRD# 11025
RIA
Zeeland, MI
October 19, 2004 - October 2, 2007
WELLS FARGO ADVISORS FINANCIAL NETWORK, LLCPast·CRD# 11025
BD
Zeeland, MI
September 17, 2004 - October 2, 2007
ROBERT W. BAIRD & CO. INCORPORATEDPast·CRD# 8158
BD
Milwaukee, WI
August 27, 1999 - October 5, 2004
PRUDENTIAL EQUITY GROUP, LLCPast·CRD# 7471
BD
New York, NY
March 8, 1995 - September 1, 1999

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Current Firm

GW
GENERATIONAL WEALTH, INC.

GEN-WEALTH PARTNERS | GENERATIONAL WEALTH, INC. | GENERATIONAL WEALTH MANAGMENT | GENERATIONAL WEALTH MANAGEMENT | GEN-WEALTH PARTNERS, INC.

CRD#: 281330 / SEC#: 801-118828
RIA
Registered Investment Advisory firm - SEC (6/1/2020 Approved)
Indiana
Registered Investment Advisory firm - Indiana (8/27/2020 Terminated)
Michigan
Registered Investment Advisory firm - Michigan (8/21/2020 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

Contact Information

Main Address

244 East Main Avenue, Zeeland, MI 49464

Phone Number

(616) 931-1270

# of Employees

9

SEC notice filing (9 States and Territories)

Registered to provide investment advisory services in 9 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

FIRM BROCHURE (4/16/2026)

Regulatory Assets Under Management

Total Number of Accounts

2,121

AUM (Assets Under Management)

$394,770,403

Accountant Surprise Examination Report

Filing DateForm ADV-E CoverForm ADV-E Report
07/10/2026Cover PageReport
02/04/2026Cover PageReport

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Other business activities

Information obtained from regulatory filings. Advisors can request corrections through their firm or regulator.

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

1.) GEN-WEALTH INC INSURANCE; EMPLOYEE/INSURANCE AGENT; INSURANCE(FIXED/LIFE/HEALTH/P&C); START DATE 09/01/2015; 1% OF HIS TIME.

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
GW
GENERATIONAL WEALTH, INC.

GEN-WEALTH PARTNERS | GENERATIONAL WEALTH, INC. | GENERATIONAL WEALTH MANAGMENT | GENERATIONAL WEALTH MANAGEMENT | GEN-WEALTH PARTNERS, INC.

CRD#: 281330 / SEC#: 801-118828
RIA
Registered Investment Advisory firm - SEC (6/1/2020 Approved)
Indiana
Registered Investment Advisory firm - Indiana (8/27/2020 Terminated)
Michigan
Registered Investment Advisory firm - Michigan (8/21/2020 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
IAR
Indiana
(5/29/2019)
IAR
Michigan
(11/23/2015)
IAR
Texas
(3/3/2021)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 65 — Uniform Investment Adviser Law Examination

Passed Mar 1995About the Series 65 exam

Series 63 — Uniform Securities Agent State Law Examination

Passed Mar 1995About the Series 63 exam

Series 99TO — Operations Professional Examination

Passed Jan 2023About the Series 99TO exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 7 — General Securities Representative Examination

Passed Mar 1995About the Series 7 exam

Series 9 — General Securities Sales Supervisor - Options Module Examination

Passed Dec 2004About the Series 9 exam

Series 10 — General Securities Sales Supervisor - General Module Examination

Passed Nov 2004About the Series 10 exam

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CRS (Client Relationship Summary) - RIA

Click below to view David Lee Wilson's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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