Edward G. Cruz

CETERA INVESTMENT ADVISERS

HOUSTON, TX 77098

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CRD#: 2491924

Professional summary

Edward Gabriel Cruz SR, who also goes by Ed G Cruz Sr, Eddie G Cruz Sr, Edward G. Cruz Sr., Edward Gabriel Cruz Sr., Edward Gabriel Cruz Sr, Edward Gabriel Cruz, is a registered financial advisor currently at CETERA INVESTMENT ADVISERS LLC located in Houston, Texas and CETERA INVESTMENT SERVICES LLC located in Houston, Texas.

Edward is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2000. Edward has worked at 15 firms and has passed the Series 66, SIE, Series 7, Series 6, Series 24 and Series 26 exams.

Question & Answer

Are you a "fiduciary"?

Yes

Aliases

Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

The advisor shows no other business activity.

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Edward Gabriel Cruz SR's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

Certified licenses

Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®

None

Experience

Current

May 4, 2026 - Present

CETERA INVESTMENT ADVISERS LLC

Office #1: 3200 Kirby Drive Suite 110, Houston, TX 77098

RIA

CRD#: 105644

HOUSTON, TX

Current

April 6, 2026 - Present

CETERA INVESTMENT SERVICES LLC

Office #1: 3200 Kirby Drive Suite 1100, Houston, TX 77098

CRD#: 15340

Houston, TX

Past

January 15, 2026 - April 2, 2026

ORION PORTFOLIO SOLUTIONS, LLC

RIA

CRD#: 107975

OMAHA, NE

Past

November 13, 2025 - April 2, 2026

BRINKER CAPITAL SECURITIES, LLC

CRD#: 38123

BERWYN, PA

Past

September 21, 2022 - May 2, 2023

LPL FINANCIAL LLC

RIA

CRD#: 6413

LAKE JACKSON, TX

Past

September 21, 2022 - May 2, 2023

CRD#: 17465

Houston, TX

Past

August 28, 2019 - August 29, 2019

SORRENTO PACIFIC FINANCIAL, LLC

RIA

CRD#: 127787

HOUSTON, TX

Past

August 28, 2019 - August 29, 2019

CUSO FINANCIAL SERVICES, L.P.

RIA

CRD#: 42132

HOUSTON, TX

Past

August 28, 2019 - August 29, 2019

CADARET, GRANT & CO., INC.

RIA

CRD#: 10641

HOUSTON, TX

Past

August 28, 2019 - May 1, 2020

SORRENTO PACIFIC FINANCIAL, LLC

CRD#: 127787

SAN DIEGO, CA

Past

August 28, 2019 - May 1, 2020

CRD#: 7369

HOUSTON, TX

Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".

CETERA INVESTMENT ADVISERS LLC

CRD#: 105644 / SEC#: 801-20406

RIA

Registered Investment Advisory firm - (1/13/1984 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR

means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.

indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

Texas
(5/4/2026)

IAR

Texas
(5/4/2026)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state. Note: This rule does not apply to broker-dealer activity.

Exams

State Security Law Exam

IAR

Series 66

Date: 7/6/2006

Uniform Combined State Law Examination

General Industry/Product Exam

SIE

Date: 10/1/2018

Securities Industry Essentials Examination

General Industry/Product Exam

Series 7

Date: 6/23/2006

General Securities Representative Examination

General Industry/Product Exam

Series 6

Date: 12/2/2000

Investment Company Products/Variable Contracts Representative Examination

Principal/Supervisory Exam

Series 24

Date: 9/15/2020

General Securities Principal Examination

Principal/Supervisory Exam

Series 26

Date: 12/6/2001

Investment Company Products/Variable Contracts Principal Examination

SRO Registrations

FINRA

Current Firm

CETERA INVESTMENT ADVISERS LLC

CRD#: 105644 / SEC#: 801-20406

RIA

Registered Investment Advisory firm - (1/13/1984 Approved)

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Contact information

Main Address

1450 American Lane 6th Floor, Suite 650, Schaumburg, IL 60173-2096

Mailing Address

Phone number

(310) 257-7880

Established

Firm type

Fiscal year end

# of Employees

7,705

SEC notice filing (53 States and Territories)

Documents

Customer Relationship Summary (CRS / SEC)

Latest Form ADV

Regulatory assets under management

Total Number of Accounts	584,487
AUM (Assets Under Management)	$ 163,792,814,520

Accountant surprise examination report

Filing Date	Form ADV-E Cover	Form ADV-E Report
10/27/2025	Cover Page	Report
12/13/2024	Cover Page	Report
09/26/2023	Cover Page	Report

Red Flags

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

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Edward G. Cruz

Professional summary

Question & Answer

Aliases

Other business activities

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Edward Gabriel Cruz SR's CRS (Customer Relationship Summary).

Certified licenses

Experience

CETERA INVESTMENT SERVICES LLC

ORION PORTFOLIO SOLUTIONS, LLC