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Richard David Cundey

Richard D. Cundey

CHOREO
AUGUSTA, GA 30901
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CRD#: 2457336
Richard David Cundey

Professional summary


Richard David Cundey, AIF®, CFP®, ChFC®, CLU®, who also goes by Rick Cundey, is a registered financial advisor currently at CHOREO, LLC located in Augusta, Georgia and PURSHE KAPLAN STERLING INVESTMENTS located in Augusta, Georgia.

Richard is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1994. Richard has worked at 7 firms and has passed the Series 65, Series 63, SIE and Series 7 exams.

top-8-questions

Question & Answer


What are your service offerings?
Estate Planning
Employee and Employer Plan Ben...
Retirement Planning
Long-term Care
Investment Planning
Insurance Planning
Are you a "fiduciary"?
Yes

Aliases


Rick Cundey

Other business activities


Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
1) Dempsey Companies, Investment-Related, 2951 Piedmont Road, NE, Suite 200, Atlanta, GA 30305. Insurance, Insurance Agent, 01/2011. 0.5 hours/month. Initiate and service insurance products. 2) Ash Brokerage, Investment-Related, 8888 South Harrison Street, Suite 900, Fort Wayne, IN, 46802. Insurance, Insurance Agent, 09/2022. 5 hours/month. Initiate and service insurance products. 3) Purshe Kaplan Sterling Investments, 80 State Street, Albany, NY 12207. Broker/Dealer, Registered Representative, 06/2012. 5 hours/month. Initiate and service insurance products and previously sold securities. 4) Choreo LLC. Investment Related. 801 Nicollet Mall, Suite 1200 Minneapolis, MN 55402. RIA. Managing Director. 1/1/2023. Hrs/month 160 all during trading hours. Full time advisor for Choreo LLC. Manage a book of business and charge investment advisory fees based on client's AUM. 5) Highland Capital Brokerage. Investment Related. At registered location. Fixed Insurance. Agent. 4/1/2025. 5 hrs/ month. 3 hrs/month during securities trading hours. Insurance consulting 6) DPL Financial Partners. Investment Related. At registered location. Fixed Insurance. Agent. 4/1/2025. 1 hr/month. 1 hr/month during securities trading hours. Insurance consulting.

Blog Corner


CRS (Client Relationship Summary) - RIA


CHOREO, LLC - Registered Investment Advisory firm

Version Date: Tue Mar 26 2024

Choreo, LLC (“we”, “our”) is registered with the U.S. Securities and Exchange Commission (“SEC”) as an investment adviser. We do not provide brokerage services. Services provided by investment advisers and brokerage firms differ, including fees, and it is important for retail investors (“you”, “your”) to understand the differences. Free and simple tools are available to research firms and financial professionals at Investor.gov/CRS, which also provides educational materials about broker-dealers, investment advisors, and investing.

Types of Services Offered:

We offer investment advisory services to retail investors. We provide investment advisory, financial planning, aggregated reporting and consulting services, each as described below.

  • Investment Advisory Services. If you engage us to provide you with investment advisory services, we will provide continuous investment advice based on your individual needs and circumstances. We generally review your investment advisory accounts on a periodic basis, not less than annually, to confirm that your asset allocations are aligned with your individual investment objectives. Such review is offered as part of our standard investment advisory services. We have discretionary trading authority over your investment advisory accounts, which means we may place trades in those accounts in accordance with your investment plan without obtaining your permission. You give us this authority in your investment advisory agreement, and we retain such authority until or unless you revoke it. We also have non-discretionary trading authority over certain accounts, which means you will be responsible for making investment decisions and directing the purchase and/or sale of investments within these accounts. You may impose reasonable restrictions on investing in certain securities, types of securities, or industry sectors, so long as we consent to those restrictions in writing. We may direct or recommend that you invest a portion of your investment advisory assets in one or more separately managed account(s) (“SMA”), which are accounts managed on a discretionary basis by a third-party manager (“SMA Manager”) unaffiliated with us. While we may invest your assets with or recommend a certain SMA Manager to diversify your portfolio, and will monitor the SMA Manager’s performance, we will have no investment authority to make any investment decisions to buy, sell or hold individual securities within an SMA. Unless otherwise agreed with you in writing, we do not provide investment advice on the investment merits of any individual stocks, municipal or taxable bonds (other than certain U.S. Treasury securities). Our investment recommendations are not limited to any specific product or asset type. Generally, we request new investment advisory clients to have investable assets of at least $1,000,000. Lower amounts may be accepted on an accommodation basis.

  • Financial Planning Services. If you engage us to provide you with financial planning services, we will provide a holistic approach to evaluate various aspects of your financial position and make recommendations to meet future goals and objectives based on your individual circumstances. Our financial planning recommendations will not include legal, accounting, insurance or investment advice, and you may need to consult with your attorney, accountant, insurance agent, and/or other advisors. Any decision to implement our financial planning recommendations will be at your discretion.

  • Aggregated Reporting Services. If you engage us to provide you with aggregated reporting services, we will periodically provide you with an aggregate investment holdings and/or performance report related to your independent or other client directed accounts. If requested, we may recommend for these accounts an asset allocation (mix of equity, fixed income, and other asset classes), but not individual position-level securities advice, as appropriate to meet your investment objectives. We do not have trading authority for these accounts. You will be responsible for making investment decisions and initiating the purchase and/or sale of investments within these accounts.

  • Consulting Services. If you engage us to do so, we will provide you with consulting services that do not include discretionary investment management services. The exact nature of our consulting services vary by client, and will be detailed in the applicable Consulting Agreement.

  • For additional information, please see items 4 and 7 of our Form ADV Part 2A Brochure.


Questions to ask your Professional:
  • Given my financial situation, should I choose an investment advisory service? Why or why not?
  • How will you choose investments to recommend to me?
  • What is your relevant experience, including your licenses, education and other qualifications? What do these qualifications mean?
  • Investment Advisory and Aggregated Reporting Service Fees. Our fees for investment advisory and aggregated reporting services vary by client based upon the services provided and other considerations deemed relevant, but are generally payable quarterly in advance, calculated as a percentage of the amount of assets under management (“AUM”) or assets under advisement (“AUA”) you have with us. We generally apply a tiered schedule where fee rates decrease as AUM or AUA increase. Legacy clients may be grandfathered to a flat fee schedule, rather than a tiered fee schedule, at an annual rate not to exceed 1.5% per annum (unless otherwise agreed to with the client). Advisory and aggregated reporting fees are generally computed based on the value of your AUM or AUA on the last day of the calendar quarter. We generally charge an annual minimum fee of $8,000 and request clients to have investable assets of at least $1,000,000. These minimum requirements may have the effect of making our services impractical for certain individuals or entities with fewer investable assets given the effective annual rate of fees that would be charged. Because we generally charge fees on all your assets that we manage or report on, the more assets in your account, the more you will pay in fees, and therefore we have an incentive to encourage you to increase your assets in your account(s). If a portion of your assets are invested in a SMA (as described above), then in addition to our fee you will be charged a separate and additional fee by the SMA Manager. Given that you may make additions to and/or withdrawals from your account at any time, we may (upon written notice to you or as otherwise agreed upon with you) adjust our advisory or aggregated reporting fees to account for material deposits or withdrawals from your account during a billing period.

  • Financial Planning and Consulting Service Fees. Financial planning fees are determined based on the nature of the services provided and the complexity of your individual circumstances. Fees are calculated and charged on a fixed fee basis or an hourly basis. We may reduce or waive the fixed or hourly fee if you choose to engage us for other services.

  • Other Fees. You may incur additional fees and expenses on your investments such as: custodian fees; account maintenance fees; fees related to mutual funds, exchange traded funds, and variable annuities; and other transactional fees and product level fees.

  • Third Party Fees. All fees for our services are separate and distinct from the fees and expenses that may be charged by SMA Managers and independent advisors related to the assets held in investment advisory services accounts, including without limitation, fees that investment vehicles charge to their shareholders. The additional fees applicable to these holdings generally include a management fee, performance-based compensation (if applicable), other expenses, and a possible distribution fee. If the investment vehicle also imposes sales charges, a client may pay an initial or deferred sales charge. Such fees and expenses may be material and may negatively impact the value of the assets held in investment advisory services accounts or the performance thereof.

You will pay fees and costs whether you make or lose money on your investments. Fees and costs will reduce any amount of money you make on your investments over time. Please make sure you understand what fees and costs you are paying.

For additional information, please see Items 5.E in our ADV Part 1 and Item 5 of our Form ADV Part 2A Brochure


Questions to ask your Professional:
  • Help me understand how these fees and costs might affect my investments. If I give you $10,000 to invest, how much will go to fees and costs, and how much will be invested for me?

When we act as your investment adviser, we have to act in your best interest and not put our interest ahead of yours. At the same time, the way we make money creates some conflicts with your interests. You should understand and ask us about these conflicts because they can affect the investment advice we provide you. Here are some examples to help you understand what this means.

Certain custodians offer services to us intended to help manage and further develop our business. These services are provided to us at no cost and include educational conferences and events, consulting on technology, compliance, legal, and business needs, publications and conferences on practice management and business succession, access to employee benefits providers, consulting services, and insurance providers. A custodian may also discount or waive its fees for some of these services or pay all or a part of a third party’s fees. The availability of these services from the custodian benefits us because we do not have to pay for the custodians’ services as long as our clients collectively keep a specified amount of their assets in accounts at the custodian. This creates a potential conflict of interest, as we recommend clients to open accounts with selected custodians.

For additional information regarding our conflicts of interest, please see our Form ADV Part 2 Brochure


Questions to ask your Professional:
  • How might your conflicts of interest affect me, and how will you address them?

Our financial professionals receive a base salary and bonus based on both individual and firm performance factors including revenue generated from client assets they service. The receipt of the compensation linked to revenue generated from client assets creates a conflict of interest as it incentivizes our professionals to increase fees and encourage you to increase the assets in your account.

Certified licenses


Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
AIF®
CFP®

Start date: 2010

Experience


Current

February 14, 2023 - Present

CHOREO, LLC

Office #1: 1029 Greene Street, Augusta, GA 30901
RIA
CRD#: 111221
AUGUSTA, GA
Current

October 1, 2012 - Present

PURSHE KAPLAN STERLING INVESTMENTS

Office #1: 1029 Greene Street, Augusta, GA 30901
BD
CRD#: 35747
Augusta, GA
Past

March 18, 2005 - October 17, 2012

CAMBRIDGE INVESTMENT RESEARCH, INC.

BD
CRD#: 39543
AUGUSTA, GA
Past

May 26, 2004 - January 25, 2023

CHERRY BEKAERT WEALTH MANAGEMENT LLC

RIA
CRD#: 108504
AUGUSTA, GA
Past

May 21, 2004 - March 21, 2005

CAP PRO BROKERAGE SERVICES, INC.

BD
CRD#: 103953
COLUMBUS, OH
Past

April 1, 2003 - April 5, 2004

CITIGROUP GLOBAL MARKETS INC.

RIA
CRD#: 7059
AUGUSTA, GA
Past

October 5, 2000 - April 5, 2004

CITIGROUP GLOBAL MARKETS INC.

BD
CRD#: 7059
NEW YORK, NY
Past

April 5, 1994 - October 6, 2000

THE ROBINSON-HUMPHREY COMPANY, LLC

BD
CRD#: 723
ATLANTA, GA

Primary Firm SEC Registration


This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
CHOREO, LLC
CHOREO, LLC
CHOREO, LLC | RSM US WEALTH MANAGEMENT LLC | RSM MCGLADREY, INC. | RSM MCGLADREY LLC | MCGLADREY WEALTH MANAGEMENT LLC

CRD#: 111221 / SEC#: 801-57236

RIA
Registered Investment Advisory firm - (11/16/2011 Approved)

State Registrations and Notice Filings


Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

RR
Arizona
(10/27/2016)
RR
Florida
(10/1/2012)
RR
Georgia
(10/1/2012)
IAR
Georgia
(2/14/2023)
RR
Illinois
(10/1/2012)
RR
New York
(6/12/2024)
RR
North Carolina
(2/5/2013)
RR
Ohio
(10/9/2012)
RR
South Carolina
(10/1/2012)
RR
Tennessee
(10/27/2016)
RR
Texas
(9/27/2016)
RR
Virginia
(10/1/2012)
RR
Washington
(10/17/2021)
RR
West Virginia
(10/17/2021)
RR
Wisconsin
(6/12/2024)

Exams


State Security Law Exam
IAR
Series 65
Date: 4/15/1994
Uniform Investment Adviser Law Examination
State Security Law Exam
General Industry/Product Exam
General Industry/Product Exam
SRO Registrations
RR
FINRA

Current Firm


CHOREO, LLC
CHOREO, LLC
CHOREO, LLC | RSM US WEALTH MANAGEMENT LLC | RSM MCGLADREY, INC. | RSM MCGLADREY LLC | MCGLADREY WEALTH MANAGEMENT LLC

CRD#: 111221 / SEC#: 801-57236

RIA
Registered Investment Advisory firm - (11/16/2011 Approved)
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Contact information


Main Address
6735 Vistagreen Way Suite 110, Rockford, IL 61107
Mailing Address
Phone number
(312) 702-1680
Established
Firm type
Fiscal year end
# of Employees
218

SEC notice filing (53 States and Territories)


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Documents


Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

FORM ADV 2A MARCH 25 2025 FINAL (3/25/2025)

Regulatory assets under management


Total Number of Accounts25,137
AUM (Assets Under Management)$ 18,232,358,701

Accountant surprise examination report


Filing DateForm ADV-E CoverForm ADV-E Report
10/24/2025
Cover Page
11/12/2024
12/20/2023
11/30/2022

Red Flags


Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information


CHOREO, LLC

CHOREO, LLC

CRD#: 111221Augusta, GA 30901

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Contact information


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