Richard D. Cundey
Professional summary
Richard David Cundey, AIF®, CFP®, ChFC®, CLU®, who also goes by Rick Cundey, is a registered financial advisor currently at CHOREO, LLC located in Augusta, Georgia and PURSHE KAPLAN STERLING INVESTMENTS located in Augusta, Georgia.
Richard is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1994. Richard has worked at 7 firms and has passed the Series 65, Series 63, SIE and Series 7 exams.
Question & Answer
Aliases
Other business activities
CRS (Client Relationship Summary) - RIA

CHOREO, LLC - Registered Investment Advisory firm
Version Date: Tue Mar 26 2024Choreo, LLC (“we”, “our”) is registered with the U.S. Securities and Exchange Commission (“SEC”) as an investment adviser. We do not provide brokerage services. Services provided by investment advisers and brokerage firms differ, including fees, and it is important for retail investors (“you”, “your”) to understand the differences. Free and simple tools are available to research firms and financial professionals at Investor.gov/CRS, which also provides educational materials about broker-dealers, investment advisors, and investing.
Fees and Costs:
Investment Advisory and Aggregated Reporting Service Fees. Our fees for investment advisory and aggregated reporting services vary by client based upon the services provided and other considerations deemed relevant, but are generally payable quarterly in advance, calculated as a percentage of the amount of assets under management (“AUM”) or assets under advisement (“AUA”) you have with us. We generally apply a tiered schedule where fee rates decrease as AUM or AUA increase. Legacy clients may be grandfathered to a flat fee schedule, rather than a tiered fee schedule, at an annual rate not to exceed 1.5% per annum (unless otherwise agreed to with the client). Advisory and aggregated reporting fees are generally computed based on the value of your AUM or AUA on the last day of the calendar quarter. We generally charge an annual minimum fee of $8,000 and request clients to have investable assets of at least $1,000,000. These minimum requirements may have the effect of making our services impractical for certain individuals or entities with fewer investable assets given the effective annual rate of fees that would be charged. Because we generally charge fees on all your assets that we manage or report on, the more assets in your account, the more you will pay in fees, and therefore we have an incentive to encourage you to increase your assets in your account(s). If a portion of your assets are invested in a SMA (as described above), then in addition to our fee you will be charged a separate and additional fee by the SMA Manager. Given that you may make additions to and/or withdrawals from your account at any time, we may (upon written notice to you or as otherwise agreed upon with you) adjust our advisory or aggregated reporting fees to account for material deposits or withdrawals from your account during a billing period.
Financial Planning and Consulting Service Fees. Financial planning fees are determined based on the nature of the services provided and the complexity of your individual circumstances. Fees are calculated and charged on a fixed fee basis or an hourly basis. We may reduce or waive the fixed or hourly fee if you choose to engage us for other services.
Other Fees. You may incur additional fees and expenses on your investments such as: custodian fees; account maintenance fees; fees related to mutual funds, exchange traded funds, and variable annuities; and other transactional fees and product level fees.
Third Party Fees. All fees for our services are separate and distinct from the fees and expenses that may be charged by SMA Managers and independent advisors related to the assets held in investment advisory services accounts, including without limitation, fees that investment vehicles charge to their shareholders. The additional fees applicable to these holdings generally include a management fee, performance-based compensation (if applicable), other expenses, and a possible distribution fee. If the investment vehicle also imposes sales charges, a client may pay an initial or deferred sales charge. Such fees and expenses may be material and may negatively impact the value of the assets held in investment advisory services accounts or the performance thereof.
You will pay fees and costs whether you make or lose money on your investments. Fees and costs will reduce any amount of money you make on your investments over time. Please make sure you understand what fees and costs you are paying.
For additional information, please see Items 5.E in our ADV Part 1 and Item 5 of our Form ADV Part 2A Brochure
Questions to ask your Professional:
- Help me understand how these fees and costs might affect my investments. If I give you $10,000 to invest, how much will go to fees and costs, and how much will be invested for me?
Conflicts of Interest:
When we act as your investment adviser, we have to act in your best interest and not put our interest ahead of yours. At the same time, the way we make money creates some conflicts with your interests. You should understand and ask us about these conflicts because they can affect the investment advice we provide you. Here are some examples to help you understand what this means.
Certain custodians offer services to us intended to help manage and further develop our business. These services are provided to us at no cost and include educational conferences and events, consulting on technology, compliance, legal, and business needs, publications and conferences on practice management and business succession, access to employee benefits providers, consulting services, and insurance providers. A custodian may also discount or waive its fees for some of these services or pay all or a part of a third party’s fees. The availability of these services from the custodian benefits us because we do not have to pay for the custodians’ services as long as our clients collectively keep a specified amount of their assets in accounts at the custodian. This creates a potential conflict of interest, as we recommend clients to open accounts with selected custodians.
For additional information regarding our conflicts of interest, please see our Form ADV Part 2 Brochure
Questions to ask your Professional:
- How might your conflicts of interest affect me, and how will you address them?
How do your financial professionals make money?
Our financial professionals receive a base salary and bonus based on both individual and firm performance factors including revenue generated from client assets they service. The receipt of the compensation linked to revenue generated from client assets creates a conflict of interest as it incentivizes our professionals to increase fees and encourage you to increase the assets in your account.
Certified licenses
Start date: 2010
Experience
February 14, 2023 - Present
CHOREO, LLC
Office #1: 1029 Greene Street, Augusta, GA 30901October 1, 2012 - Present
PURSHE KAPLAN STERLING INVESTMENTS
Office #1: 1029 Greene Street, Augusta, GA 30901March 18, 2005 - October 17, 2012
CAMBRIDGE INVESTMENT RESEARCH, INC.
May 26, 2004 - January 25, 2023
CHERRY BEKAERT WEALTH MANAGEMENT LLC
May 21, 2004 - March 21, 2005
CAP PRO BROKERAGE SERVICES, INC.
April 1, 2003 - April 5, 2004
CITIGROUP GLOBAL MARKETS INC.
October 5, 2000 - April 5, 2004
CITIGROUP GLOBAL MARKETS INC.
April 5, 1994 - October 6, 2000
THE ROBINSON-HUMPHREY COMPANY, LLC
Primary Firm SEC Registration

CHOREO, LLC
CRD#: 111221 / SEC#: 801-57236
State Registrations and Notice Filings
Listed states reflect where the advisor is authorized to serve clients under state regulations.
Visual representation of state registrations
(10/27/2016)
(10/1/2012)
(10/1/2012)
(2/14/2023)
(10/1/2012)
(6/12/2024)
(2/5/2013)
(10/9/2012)
(10/1/2012)
(10/27/2016)
(9/27/2016)
(10/1/2012)
(10/17/2021)
(10/17/2021)
(6/12/2024)
Exams
FINRA
Current Firm

CHOREO, LLC
CRD#: 111221 / SEC#: 801-57236
Contact information
SEC notice filing (53 States and Territories)
Documents
Regulatory assets under management
| Total Number of Accounts | 25,137 |
| AUM (Assets Under Management) | $ 18,232,358,701 |
Accountant surprise examination report
| Filing Date | Form ADV-E Cover | Form ADV-E Report |
|---|---|---|
| 10/24/2025 | ||
| 11/12/2024 | ||
| 12/20/2023 | ||
| 11/30/2022 |
Red Flags
Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.
Check for any disclosures as part of your thorough research when choosing an advisor.
